Matt Edgar

**** ***** ** ***** **** Toronto, ON, M4S 3H8 Phone: 416-***-**** E Mail: acprea@r.postjobfree.com

Introduction

An eCommerce Manager with over 5 years of experience and extensive knowledge in SEO, SMM, CRM and

online advertising tools like AdWords and Display marketing. A passionate digital marketer with the curiosity and

the willingness to learn required to excel in the digital space.

Experience

Online Community Manager, New Balance Toronto February 2012 Present

A position I created for myself to strengthen our online presence. My key responsibilities include:

Overseeing all technical and system administration

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Working with our social media specialist to develop and implement engagement strategies as well as to

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monitor discussions, resource postings and trends within the community

Reporting trends in usage and identifying opportunities

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Communicating added features to members and staff and coordinating postings across digital channels

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Writing and reviewing reports to monitor engagement and progress of campaigns and posts

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Developing and maintaining community training resources, guidelines and policies.

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Coordinating with the marketing director to execute successful communication, fund raising and education

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campaigns.

Providing internal and external community training as necessary

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eCommerce Manager, New Balance Toronto May 2009 Present

I oversaw the updating of our old site newbalancetoronto.ca to a new platform and URL. This involved optimizing

the SEO and SEM functions of our website to ensure we maintained our current market share as well as

overseeing the design, layout and functionality of the new site. My key responsibilities include:

Overseeing the eCommerce team, responsible for site delivery and maintenance, customer acquisition, content

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production and online marketing functions

Planning, forecasting and operational management of the online store

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Running all CRM and email marketing campaigns

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Meeting and exceeding target sales

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Continuous keyword research and testing

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Ongoing on page optimization, performing site wide SEO audits using Screaming Frog and Moz Analytics

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SEO and SEM marketing, ensuring high value and high volume traffic with an emphasis on branded search

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SMM marketing, building brand awareness, customer loyalty and guiding traffic to our website as well as

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store fronts

Continuous coordination with the web design team

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Working with the marketing director to deliver an eCommerce strategy that supports a full product offering

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Ensuring web content is consistent with marketing plans, customer expectations and supports the conversion

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targets

Achieving and building upon the eCommerce strategy against budget

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Developing the digital marketing campaign to maximize ROI

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Implementing website design improvement, optimizing product display and usability

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Managing all online marketing budgets and activity

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Education

University of Toronto – eCommerce/eBusiness Management Certificate 2013 2014

A comprehensive certificate course in eCommerce management at The University of Toronto, the program

covered practical training in SEO, SMM, and online advertising tools like AdWords and Google Analytics. It also

taught the use of marketing automation and CRM programs as well as eCommerce management processes and the

common challenges of leading an eCommerce team.

University of Toronto – Bachelor of Arts and Science, English Literature 2005 2009

Niagara College – General Arts and Science, Radio and TV Broadcasting and Film 2000 2002

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