Itzhak Vulej - E-Mail: acpr1a@r.postjobfree.com

Name: Itzhak Vulej

Address: ** ******** **. ***. ***, Allston, MA, USA

Tel. +1-617-***-****

E-Mail: acpr1a@r.postjobfree.com

Summary

Very experienced Senior Statistical Modeler, Data Miner and Market Researcher with Managerial experience. Developed

automated processes for optimal predictive modeling in all the applications of Direct Marketing, Segmentation and

Clustering using SPSS and SAS. Implementation of IBM SPSS and IBM SPSS Modeler solutions. Seamless development

and integration with Cognos, Netezza or any other Databases. Upgrading and Migration from preexisting statistical

systems. Rich experience developing and delivering Data Mining and Predictive Analytics courses and workshops. More

than 20 years of experience consulting and implementing advanced Analytics solutions of Database Marketing

applications – such as acquisition, up-sell, cross-sell, churn reduction, “next best offer”, uplift targeting, profiling and

segmentation, risk estimation and fraud detection, and more - for a wide range of services and industries, using “Big

Data”.

Specialties: Advanced programming and automated applications of SAS and SPSS statistical software. Development of

efficient and automated applications using the SPSS system that deliver consistent and exceptionally high ROI. Predictive

Statistical Modeling, Multivariate Statistics. Experienced in Modeling and Market Research in the areas of Mobile

Communications, Finance, FMCG, Retail, Internet consumer behavior, etc. Fluent in English, Spanish and Hebrew.

EXPERIENCE

06/2012 – Present Ironside Group

Senior Predictive Analytics Consultant

• Senior Consultant of Predictive Analytics and Data Mining services and solutions provided by The

Ironside Group.

• Mentor and coaches Predictive Analytics consultants in the data preparation and predictive modeling

areas.

• Provide pre-sales support for Predictive Analytics consulting solutions, projects and software.

• Develop and deliver introductory and advanced training programs in Data Mining, Predictive

Modeling and Text Analytics.

• Provide Statistical Consultancy and created models implementing the capabilities of SPSS Statistics

and SPSS Modeler for companies and organizations in the areas of CRM, Market Research, Pharma

and Biotechnology, Energy, Manufacturing and others. Among others:

o LARGE MARKETER AND DISTRIBUTOR OF ENERGY: Upgrade of system to forecast

energy usage at the household level for millions of customers.

o MULTINATIONAL MANUFACTURER OF CONSTRUCTION EQUIPMENT: Consulting

in the improvement and expansion of a forecasting system to predict critical economic

variables.

o LEADING RETAILER IN THE AUTOMOTIVE REPLACEMENT MARKET: Creation of

Marketing and LTV Predictive Models and Development of Market Segmentation Model.

o PROMINENT PROVIDER OF ENERGY MANAGEMENT EQUIPMENT AND

SERVICES: Development of models to forecast short term usage of power for demand

response.

o MARKET RESEARCH FIRMS: Demonstration of advanced capabilities of SPSS Statistics

to deliver sophisticated analyses and automate processing and reporting of quantitative and

qualitative (Text Mining) findings.

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10/2004 – 05/2012 FORTELLIGENT- KBMG (Y&R)

From 10/2004: Analytic Principal – From 10/2006: Senior Analytic Principal

• Responsible for building predictive statistical models and Data Mining for Data Base Direct

Marketing campaigns (up-sell, cross sell, churn reduction, “next best offer”, acquisition, profiling

and segmentation, risk, etc.).

• Statistical Leadership in the development of advanced Segmentation Models, especially for patterns

of Web Consumer Behavior, i.e.: Mobile Browsing and Downloading preferences.

• Analytic management of strategic clients, leaders in the Car, Mobile Communications, Insurance,

Finance and other areas.

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Itzhak Vulej - E-Mail: acpr1a@r.postjobfree.com

• Senior member of teams assigned to the development and implementation of new techniques, tools

and processes to improve the quality and efficiency and productiveness of the Modeling and Data

Mining processes.

• Developed a complete set of SAS tools that generate complete predictive models, including the

"Code to Score" solicitations lists, in less than a work day. These set can be operated by junior

professionals and even create several models simultaneously with enough computing power

available.

• Cooperate in analytical aspects and pilot projects in the acquisition of new clients.

7/2003 – 8/2004 Israel affiliation of Synovate (Market Watch) -

Ramat-Gan ISRAEL

Research Manager

As in former job, I was responsible for day-to-day and long-term operations, including acquisition and

project marketing to key clients, supervision of all stages of marketing research, staff selection, training and

supervision, participate in decisions about purchasing, budgeting and customer service. I also manage

personally the strategic clients and introduce and implement the Synovate Research and Branded models and

solutions in Israel.

Key Accomplishments:

• Built profitable, mutually beneficial relationships with new end pre-existing clients that gave us long-

term contracts as “Unique Supplier of Marketing Research” for the clients or “Preferred Supplier”.

• Improvement of sampling, analysis and service process.

• Improvement of statistical techniques and introduction of the SAS System to streamline and

automatize the production of reporting, tabulation and advanced presentation graphics. I also use the

SAS System ODS to generate intranet-internet sites to some client with the research findings.

• Integrated SAS System procedures with data files from Internet survey tools for Satisfaction

Measurement, to generate immediate analytical and graphical reports.

1/2000 – 6/2003 MIDGAM Research and Consulting - Ramat-Gan

ISRAEL

Research Manager

Responsible for day-to-day and long-term operations, including acquisition and project marketing to key

clients, supervision of all stages of marketing research, staff selection, training and supervision, supervision

of purchasing, budgeting and customer service.

Key Accomplishments:

o Business expansion and acquisition of new key accounts, duplicating sales within two years.

o Built profitable, mutually beneficial relationships with new clients, which gave us long-term

contracts as “Unique Supplier of Marketing Research” for the clients or “Preferred Supplier”.

o In many opportunities, we receive projects even when our budget is 10% - 15% higher than our next

competitors, because of our outstanding quality of sampling, analysis and service.

o Selection and training of new staff, for Senior and Beginner positions. Professional staff grew from 4

to 9 full-time researchers and assistants.

o Developed new and enhanced products and models for Brand Equity and Brand Extension,

Advertisement Effectiveness, Segmentation Models based on Benefit, Usage Patterns and Psycho-

socio graphic Life Style, Optimization of Customer and Workers Satisfaction and Loyalty, Multi-

ethnic (i.e. New-immigrants from ex-USSR countries, the Israeli-Arabs and Orthodox Jews

populations) and special segments research (i.e., Mothers of children, Youth, Upper socio-economic

segments, Business decision makers), Data mining models, Organizational Research, etc.

o Invitee as Speaker in professional and Business congresses (i.e. SPSS Israel Users, the Israeli

Association of Advertisers, STATISTICA Israel Users, etc).

o Extensive experience in qualitative research and in the meaningful integration between qualitative

and quantitative market research.

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10/1987 - 10/1999 Self-Employed Tel-Aviv

Independent Research and Statistical Consultant

Consultant for the widest variety of research projects, as consultant and project manager.

Key Accomplishments:

Sustained business growth, earning the highest professional reputation in the marketing research

business.

Elected as Best SAS applications developer in the First SAS Israeli Users Congress, in 1992, for the

development of Clinical Research Statistical Information System for TEVA Pharmaceuticals. The application

was central to the data management and analysis of the research of Copaxone and other TEVA products.

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Itzhak Vulej - E-Mail: acpr1a@r.postjobfree.com

Acquired full mastery of the most advanced statistical technique, including Conjoint, Cluster, Factor,

Correspondence, Linear, Logistic and Multinomial Regression Analysis, Multidimensional Scaling,

GLM, CHAID-Answer Tree and Path Analysis.

Acquired broad experience in the full cycle of Marketing Research, including precise identification

of customer needs and expectations, simple and complex sampling schemes, questionnaire

development, data gathering and analysis, and meticulous reporting and presentation of findings to

final clients.

In this position and as Research Manager I gave professional services to leading organizations in the

widest range of verticals, such as (partial list): Advertising Agencies, Banking and Finance, Telecom,

Health Services, Credit Cards, Auto motors, Pharmaceuticals and Supplements, Foods and Beverage,

FMCG, Beauty and Cosmetics, Transportation and Tourism, Electronics and Hi-Tech, Media, News

and Magazines, Project Evaluation, Clothing and Fashion, Multichannel TV (Cable and Sat),

Household, Personal and Oral Care, Organizational Research, Defense and Security, and others.

10/1984 - 9/1987 School of Education - Hebrew University of Jerusalem, Israel

Teaching Assistant in Advanced Research Methods and Statistical Consultant

Frontal Teaching, examinations and grading students in the Courses in Multivariate Statistics and

Advanced Research Methods for MA students and PhD candidates in the School of Education of the

Hebrew University of Jerusalem. Consultant in research and statistical areas, and SPSS usage for

students and academic staff.

Key Accomplishments:

Developed interest and understanding of Statistics and Research in Students and staff.

Professional contribution in many research projects, MA and PhD thesis.

Writing of guides and studying materials for the research courses and SPSS users.

10/1976 - 9/1984 Psychology Faculty - Hebrew University of Jerusalem Jerusalem

Research Assistant and Statistical Consultant

Research assistant and statistical analyst for many research projects, in Psychology, Sociology, Education and

Communications research. Consultant in research and statistical areas, and SPSS usage for students and

academic staff.

Key Accomplishments:

Developed expertise in statistics, methodology, data gathering and analysis SPSS with statistical

software.

Earned excellent reputation in project management, team coordination and service.

SKILLS

Skill Name Skill Level Last Used Experience

Statistical Multivariate and

Data Visualization Methods Expert Currently used Since 1977

Teaching, Training and Expert Currently used Since 1981

Presentation Skills

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SPSS, SAS and Expert Currently used Since 1977 (SPSS)

STATISTICA statistical Since 1982 (SAS)

software 3 years (STATISTICA)

EDUCATION

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Itzhak Vulej - E-Mail: acpr1a@r.postjobfree.com

1976-1979 Hebrew University of Jerusalem - BA in Psychology (minor in Sociology and Anthropology)

1979-1983 Hebrew University of Jerusalem - MA studies in Psychology, (all requirements excepting Thesis)

1982-1984 Tel Aviv University - Diploma in Organizational Consultancy and Group Facilitation

LANGUAGES PROFICIENCY

Spanish, English and Hebrew : Full proficiency

French, Portuguese and Italian : Medium reading and understanding, low writing and speaking

capabilities (could be easily improved by intensive short studies).

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