678-***-****

C hristina J Barea www.linkedin.com/in/christinajbarea/

acpqwh@r.postjobfree.com

Performance-driven brand manager with extensive business development and marketing experience with international

brands. Especially skilled at identifying emerging markets, streamlining processes, and preserving brand integrity .

Project oriented and self-motivated with a natural talent for quickly assessing situations, prioritizing goals and problem

solving. Focused on delivering quick results. Comfortable working at all corporate levels and with cross-functional

teams.

Project Oriented: Ability to manage Luxury Brand Management, B2B, B2C

multiple priorities on short timelines Creative Communication & Design

Strong Trend Forecasting Business Development & Strategy

Manufacturing & Operations Analytical, Forward thinking

International Trade MS Office, Salesforce CRM

Trade Show/Special Events Coordination Bilingual/Bicultural: English & Spanish

Excellent Team Leadership & Building Fluent Italian, Elementary Mandarin

E DUCATION

Bachelor of Science in Business Administration Masters Luxury Brand Management

University Puerto Rico at Mayagüez Marangoni Institute of Apparel - Milano, Italy

Dual Majors: Industrial Management & HR

E XPERIENCE

Consultant for Apparel Industry

Business Advising – Santa Clara, CA October 2014 - Today

Provide business development & marketing/branding consulting services for emerging brands in the apparel

industry. Specialization in analysis of market positioning for long-term sustainability, branding, outbound

marketing (image & communication). Other target areas include evaluating sales strategies, sourcing and

manufacturing supply chain, product mix evaluations to maximize profits, social media strategies, promotion

strategies, and retail design evaluation.

Director of Marketing & Business Development, Business Owner

The Rising Lotus Qigong - Atlanta, GA September 2003 - Today

Launch and execute a start-up business in a micro-niche area. Deliver thousands of hours of instruction in

private, public, corporate, conference and other venues. Produce and record 2 seasons of TV series. Author of

national award winning book. Certified over 50 new instructors.

Brand Manager, Department Store Brands: Wonderbra®, Barely There®, & Bali®.

Bali Company (Division of Sara Lee Corporation) - New York City August 2000 - May 2001

For each brand: Strong emphasis on trend forecasting of styles, fabrics, and colors; Selection,

development and implementation of palettes and prints from sketch to finished fabric including

coordinating and overseeing the entire process of lab -dips and strike-offs; responsible for assigning delivery

dates to styles/colors for effective merchandising according to seasonal and Department Store demands;

coordinate sample-making process for markets and previews, including selection of actual sample design to

be made, movement of fabric from production to cut & sew; delivery of samples to sales team; final

selection of samples for actual mass production; follow up with design department on quality of trim items

selected and product functionality; In addition, monitor the integr ity and profitability of new product as

defined by each brand profile.

ASSOCIATIONS

Association for Latino Professionals in Business, Finance & Accounting (ALPFA)

National Qigong Association (NQA) Board of Directors (2008-11); Chair of Ethics Committee (2011-15)

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