Robert Bousaleh

** ******** ****** ****:

617-***-****

Weymouth, MA 02190

acppjf@r.postjobfree.com

SUMMARY

Business focused leader with 19 years of career advancement in the retail,

marketing and information technology industry. Extensive experience leading

and executing strategic vision on marketing technologies, designing

strategic road maps and implementing large scale products within complex,

fast paced organizations.

Founded a Geo-targeting mobile platform delivering real-time personalized

communication, patent pending.

JOB EXPERIENCE

Symphony EYC, Braintree, MA 2013 - Present

Vice President of Planning and Digital Strategy

2013-Present

- Collaborate with senior executives to align on strategy and go to

market approach.

- Set strategic vision to create a $20 million per year of incremental

sales in digital products.

- Structure the organization landscape to support, develop or procure

new digital products to generate revenue, drive innovations and meet

the specific needs of our clients and customers.

- Assemble teams to increase innovations, agile development and improve

efficiencies in operations and support.

- Design the optimal consumer experience and create differentiated

capabilities to produce unique products and compelling value

proposition for client and consumers.

- Champion strategic partnerships to increase speed to market. Define

clear IPs and value proposition.

- Work with top international retails like REWE, Ahold, Monoprix, Rite

Aid and more to set and guide their CRM and Omni channel strategy and

value proposition to consumers.

OfferBeam, Corp Hingham, MA 2011 - 2014

Founder and CEO of OfferBeam

2001-2014

- Founded and developed one of the first Geo specific targeting loyalty

platform.

- Raised capital, designed product and launched into market in 12

months.

- Created a supporting organization, to sell, market, and distribute

product across the Boston area.

- Positions the company against Val-pack and other local paper coupon

providers.

- Brought on over 300 retail businesses across the country with average

redemption rate of 10%.

- Redefined company strategy for business solutions and restructured

brand, people and processes.

- Launched with retailers such as Rite Aid, Cox, Caesar Palace, Boston

Market, Red Sox and Dunkin.

- Successfully sold the organization and transitioned the business and

the team.

Ahold USA (Parent Company of Stop & Shop and Giant) Quincy, MA 1997-2013

Director of Business Integration, Marketing

2010-2013

- Oversaw the implementation of technology to ensure alignment with

strategic plans, innovative roadmaps and organization's vision

creating a competitive edge for Marketing, Advertising, Consumer

Affairs and Business Intelligence.

- Championed strategic programs and solutions globally and continentally

to increase sales by 1-2% driving $250 to $500 million in incremental

sales annually. Responsible for a $30 - $50 million budget annually.

- Guide, influence and provide strategic direction to the Executive

Board in support of 1, 3 and 5 year roadmap to support organizational

goals and commitments

- Designed a global loyalty strategic ecosystem to create Best in Class

customer experience.

- Lead large programs to support global loyalty efforts including:

Customer Master, Campaign & Targeting, retail digital innovation and

Real-Time location aware loyalty systems.

- Establish collaborative vendor relations to validate vision, guide

strategy, vet capabilities, identify risk and drive speedy and agile

implementations.

Business Systems Manager

2008-2010

- Directed the innovations of Intelligent Targeted Engine that delivers

personalized offers delivering savings of $2.7 million with

incremental sales of $10 million.

- Directed, coordinated and implemented business solutions for

Marketing, Advertising, New Ventures, Corporate Brands, Business

Insights, Mobile Apps and Web Technology.

- Hired, developed and led a multi-disciplinary team of 25 members

delivering multi-million dollar solutions producing hundreds of

millions of dollars in benefits including innovative web mobile apps

designed to enable meaningful 1 to 1 communications, enhancing the

customer experience.

- Developed and supported numerous highly visible and technically

challenging projects in a rapid and evolving environment (i.e. 70+

applications throughout 850 retail stores).

- Presented strategic and innovative solutions to senior management to

drive customer loyalty and store sales while reducing organizational

overhead.

Senior Project Manager / Development Manager

2005-2007

- Directed a team of project managers and analysts to lead the next

generation projects to reposition the company's marketing strategies

netting an estimated profit of over $100 million.

- Implemented data mining solutions to enhance business intelligence

within the organization.

- Architected and led major concurrent projects with business sponsors,

vendors and offshore development groups.

- Proposed and recommended strategic options to executives to deliver

business portfolio solutions.

- Delivered projects using System Development Life Cycle and industry

standard project framework to meet Sarbanes-Oxley compliance.

Project Manager (Next Generation Applications)

2003 - 2005

- Directed a multi-disciplinary team of 30 members delivering technology

solutions exceeding tens of millions of dollars in benefits.

- Designed architecture to combine multiple data warehouses to reduce

costs and streamline the application support delivering an annual

saving of $500 thousand.

- Integrated a Card Loyalty system to enhance marketing strategies and

increase competitive edge.

Project Manager (Human Resources)

2003 - 2003

- Led business process to migrate and integrate the organizational

departments between Stop & Shop and Giant Landover supermarket

companies, resulted in a $15 million cost saving.

- Managed the development and deployment of confidential Human Resource

application.

Project Manager (Sourcing Solutions - Financials)

2000 - 2003

- Evaluated and analyzed Sourcing and E-procurement packages with a cost

reduction of $250 million over a two-year period.

- Directed the design and deployment of multiple sourcing applications.

Project Manager (Marketing & Merchandising)

1997 - 2000

- Managed the implementation and development for Stop and Shop inventory

and billing application.

- Supervised installation of new advertising applications, vendor

upgrades and software maintenance for all Marketing applications.

EDUCATION

- Master of Science in Leadership and Project Management, Northeastern

University, 2008

- BSBA in Management Information System, Northeastern University Cum

Laude, 2005

ACCOMPLISHMENTS

- Founder and board member of OfferBeam, Corp. Location specific mobile

offer app providing relevant and timely offers and messages to

customers.

- Patent pending for delivery of relevant consumer content based on

customer journey patterns.

- Invented an Intelligent Targeting Engine that generates relevant and

personalized offers across all media channels delivering 10% to 12%

redemption rate across Ahold USA retailers.

- Nielsen Advisory Board member, providing strategic direction and

industry expertise.

- Active advisor for Omnilync, AisleFire and PreApps.

- Steering Committee member of the Venture Mentoring Network for

Northeastern University.

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