SHARON MACGREGOR

*** ****** ******, ********, ** 07503 acpo7a@r.postjobfree.com

201-***-**** LinkedIn: www.linkedin.com/in/sharonmacgregor

CREATIVE DESIGN AND CONTENT PROFESSIONAL

Self-motivated design and development professional that adapts quickly to work environments, enhanced by a rapid understanding of

new technology and processes. Fosters teamwork and loyalty with customers, colleagues and vendors; leading to higher productivity and

shorter development time. Used to juggling multiple projects simultaneously and managing tight deadlines. Seeks to produce engaging

design solutions that are business focused and elevate the brand.

BROAD-BASED STRENGTHS AND EXPERIENCE:

PRINT AND WEB DESIGN TRAINING & DEVELOPMENT TECHNICAL EXPERTISE

ILLUSTRATION DATA GATHERING, ANALYSIS & CONTENT MANAGEMENT

REPORTING

SOCIAL MEDIA AND SEO WRITING AND EDITING

PRESENTATION CREATION

TECHNICAL EXPERTISE:

PRINT/PRODUCTION: QuarkXPress, InDesign, Photoshop, Illustrator, Acrobat, CorelDraw

MS OFFICE: Word, Excel, Access, PowerPoint, Publisher, SharePoint

WEB: MS FrontPage, Dreamweaver, Freehand & Flash, HTML (5)/CSS (3), WordPress, SDL Tridion (CMS)

OTHER: Allegiance Bonfire Survey platform, working knowledge of SAP and MS Access databases, Silverpop, XMath

PROFESSIONAL EXPERIENCE/FREELANCE & CONTRACTING

BRIGHT IDEAS DESIGN, Paterson, NJ 1993-Present

GRAPHIC DESIGNER/OWNER

Collaborate with clients in a variety of industries to develop engaging design solutions - Including the design of brochures, logos,

business collateral, PowerPoint presentations, information graphics, trade show graphics, illustrations, packaging, labels, web

elements, web pages, and a variety of other projects using Adobe Creative Suite (all versions), MS PowerPoint, and various content

management systems.

Assist clients with writing, editing, and SEO.

CHECKMARK NETWORK, Ridgewood NJ 2012-

Present

GRAPHIC DESIGNER/SOCIAL MEDIA COORDINATOR (Freelance)

Redesigned sales materials including brochures, catalog, collateral, trade show booth, and worked with client to develop an updated

marketing strategy including the introduction of social media

Working with client to update website and social media sites (Facebook, Google +) and develop a social media strategy.

BECTON DICKINSON, Franklin Lakes, NJ 2013-

Present

WEB CONTENT ADMINISTRATOR (Freelance)

Transitioned surveys department from a desktop-based survey took to a cloud-based solution, Allegiance Bonfire, which is used to

create, manage, and deploy internal and external online surveys and allows graphic customization using HTML and CSS.

Create reports, charts and graphs based on survey responses received using Allegiance, combined with Excel, Photoshop, Illustrator

and PowerPoint. These reports are used in presentations, sales meetings, workshops and to improve processes.

Assist with the creation, development and deployment of email blasts, newsletters and forms using Silverpop Engage, Photoshop,

Illustrator, HTML and CSS.

Support the web administration team with various functions of updating the BD.com internet and intranet, using HTML and CSS.

TSI Graphics (Contractor), Ramsey, NJ 2000-2002

DESIGNER/ILLUSTRATOR (Freelance)

Layout, production, editing and page design for major vendors including Pearson, Harcourt, Scholastic and Simon & Schuster,

on books, companion CDs, and companion websites (on sites like Blackboard).

Creative and technical illustrations, historical and educational maps, charts and graphs for textbooks (K - College) using Adobe

Illustrator and Photoshop.

Managed (as well as worked alongside) a team of freelancers completed the layout and production for a series of bi-lingual

of math textbooks, companion CDs, and ancillary materials.

Explored e-publishing technologies and best practices, and presented potential solutions to clients and staff.

Sharon MacGregor, Page 2

PEARSON EDUCATION, Parsippany, NJ January 2000-July 2000

PAGE LAYOUT TECHNICIAN (Freelance Contractor)

Coordinated page layouts for elementary school reading, math, social science, and history textbooks.

Art/photography retouching and editing.

Proofread/edited book layouts for production, art, and editorial issues prior to being shipped to printer.

Created PDFs for textbook materials to prep for printer, posted final layouts to Blackboard.

Trained new staff/contractors XML coding which enabled print books to easily transition to e-books.

ENCORE STUDIOS, Clifton, NJ 1996-

2000

TYPESETTER (Freelance Contractor)

Designed upscale invitations for celebrations/events including weddings, religious gatherings, and graduations.

Set new departmental standards for typesetting speed, efficiency and client satisfaction.

MANCINI DUFFY, Parsippany, NJ

1994-1996

MARKETING ASSISTANT

Designed, wrote, and edited marketing materials for a corporate architecture firm including proposals, letters, charts, graphs,

and PowerPoint presentations.

Planned events such as golf outings, marketing luncheons, fund-raisers, and conferences from start to finish.

PROFESSIONAL FULL-TIME EXPERIENCE

FFIPO, Fort Lee, NJ 2008-

2013

MEETING COORDINATOR (Long Term Contractor)

Arranged speaker travel for medical education programs in hospitals within the U.S. and used creative thinking to spearhead the

initiative to combine program locations to cut down on travel expenses and maximize the travel budget.

Daily interaction with all levels of speakers, hospital administration and management.

Oversaw the process of honorarium and expense payments for both hospitals and speakers from start to finish.

Managed the updating and maintenance of the expense, program evaluation, attendance, and contact portions of our company Access

database.

Assisted the IT department and off-site Database manager with troubleshooting hardware and software issues to insure smooth

operation of the company database and network.

PEOPLES EDUCATION, Saddle Brook, NJ

2002-2008

ART COORDINATOR/CARTOGRAPHER

2003-2008

Assisted the marketing department with the design and production of catalogs, mailers, postcards and other marketing materials.

Created art for math, reading and science related textbooks, as well as custom maps and page/cover designs

Collaborated with editorial and IT to develop an online art database which could be used by outside editors to select art and

illustrations to use with their writing selections and lessons.

Produced a series of art standardization guides to promote a consistent look across all products.

Trained offshore teams in efficient illustration and layout practices which resulted in cleaner files and reduced pre-press costs.

SR. BOOK COORDINATOR 2002-

2003

Grammatical and content editing, page layout and design, math and science illustration, and prepress proofing. Developed a training

guide to promote standards of consistency for page layout and art use.

Managed an offshore team of production professionals from Mumbai on the layout and production of a series of math textbooks.

BRIDGEWATER COURIER NEWS, Bridgewater, NJ

1993-1994

Creative Services Layout Artist

Designed special section covers, graphics, and marketing materials for a Gannett-owned daily newspaper, circulation about 60,000

Averaged 30-40 ads per day, setting production goals, and typesetting standards for the department.

Worked directly with clients in industries such as car sales, furniture/housewares, real estate, catering/restaurants/hospitality to

design print ads which often involved custom illustrations and/or photography.

Worked with more challenging advertisers such as automotive sales, electronics and furniture stores.

EDUCATION

Masters of Arts: Learning & Technology Integration, Western Governors University (online), Salt Lake City, UT

Bachelors of Arts: Psychology – minors in Art and Sociology, Southwest Baptist University, Bolivar, MO, 1992

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