JENNIFER L. PETINO

Long Island City, NY *****

917-***-****

acpnpx@r.postjobfree.com www.linkedin.com/in/jennpetino

PROFESSIONAL SUMMARY

Senior Project and Traffic Manager with extensive experience managing large teams on multiple complex projects,

meeting deadlines and budgets while staying true to clients’ visions and goals. Ability to perform and motivate under

extreme pressure against competing priorities using planning, team building, and follow through skills. Proactive,

organized, responsive, resourceful and productive professional with excellent interpersonal skills.

SKILLS / EXPERTISE

Project Life Cycle Build & Supervise Internal Teams Resource Allocation Research & Analysis Status Reporting

Prioritizing Scheduling Troubleshooting Forecasting & Tracking Budgets Negotiating Process Enhancements

Quality Control & Proofing Time Management Client & Vendor Relations Team Leader Digital Routing Presto

MS Project, Word, Excel, PowerPoint & SharePoint Workamajig Basecamp WebVantage Donovan Data Systems

PROFESSIONAL EXPERIENCE

FREELANCE CONSULTANT

2010 – 2015

AREA 23 New York, NY

Traffic Manager Consultant – Client: Boehringer Ingelheim, Germany

Managed large workflow from initiation through project completion for Empa (Global) and Empalina (US) projects,

consisting of up to 32 jobs circulating at various stages. Trafficked print and digital material, prepared nightly traffic

reports, and controlled estimates. Liaised with digital producers, strategists, account supervisors, editorial teams, legal

and director of operations.

• Managed green routing for all editorials, which increased turnaround efficiency.

• Increased communication and team building by distributing hot sheets and leading daily status meetings.

• Completed and executed projects on plan and set new standards for traffic manager processes/procedures.

MET LIFE INC. Long Island City, NY

Account Consultant for Global Branding

Liaised with internal clients, creative services, global brand marketing and vendors to support the high volume of

projects. Scheduled and chaired project kickoff meetings enabling coordination/trafficking of deliverables: print,

collateral, website updates, digital files and logo compliance for projects in US, Hong Kong and Australia.

• Managed and met/surpassed scheduling and budget goals for more than 25 projects simultaneously.

• Achieved with great precision all project objectives for the weeklong 2014 Australia President’s Council meeting.

CO: COLLECTIVE New York, NY

Project Manager Consultant / Associate Client Operations Manager – Client: NY Knicks

Managed branding projects for internal marketing team and stakeholders. Ensured all briefings, debriefs and recaps were

written, scheduled and organized to meet business goals. Sourced vendors and orchestrated weekend project meetings

with client, teams and vendors regarding executing branding collateral, signage, events and photoshoots.

GLOBALHUE New York, NY

2012 – 2013

Senior Project Manager / Supervisor – Clients: Verizon Wireless and Susan G. Komen for the Cure

Managed 3 project managers at total market multicultural ad agency. Liaised with leads from related departments,

ensuring project assignments were met. Generated daily hot sheets, weekly project reports, team allocation and resource

charts for all Verizon Wireless projects. Brainstormed with creative directors on headlines, radio spots and commercials,

such as McDonald’s and United Airlines. Developed SOWs for new in- and out of scope projects.

• Redesigned and launched client customized finance forms used to initiate project kickoff meetings.

• Lead Project Manager on new business, from RFI through completion, winning the Susan G. Komen account.

• Monitored weekly finance records on project updates for more than $17M in Verizon Wireless business.

• Managed Verizon Wireless commercial project – “ Share Everything Plan,” starring Jennifer Lopez.

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JENNIFER L. PETINO

Long Island City, NY 11109 917-***-**** acpnpx@r.postjobfree.com www.linkedin.com/in/jennpetino

YOUNG & RUBICAM (Y&R) New York, NY

2010 – 2011

Senior Integrated Project Manager – Clients: Goldman Sachs (Corporate) and PETA

Built and managed cohesive internal and external teams, Y&R (print and broadcast), VML (digital agency), media

agencies, studio design artists and editorial staff, guaranteeing accurate and timely information on creative work,

deadlines and allocation of deliverables: print, video, television spots, digital, broadcast and marketing projects.

• Saved money, time and credibility by discovering major errors in print and digital ads after client proofing.

• Acknowledged for top performance in overseeing multiple, simultaneous projects through complete lifecycles.

• Created structure and cohesiveness to a process that was previously considered chaotic and mismanaged.

JWT New York, NY

2007 – 2009

Senior Project Manager – Clients: Shell Oil, T. Rowe Price, HSBC and Wyeth Advertising

Managed development and execution of cross-media programs for leading global companies. Responsible for campaign

analysis, resource management, media mix optimization and client management. Served as project liaison between NY

and London teams. Stewarded creative brief development, project scoping and resource allocation to increase

campaign/marketing effectiveness.

• Co-led the $1.5M “Values” campaign for HSBC that repositioned their brand and messaging across key markets.

• Co-managed a multimedia project including 4 television shoots, print, digital, social media and NYC events.

PUBLICIS NORTH AMERICA New York, NY

2006 – 2007

Senior Project Manager – Client: L’Oréal MATRIX

Led project activities for L’Or éal MATRIX brand. Aligned client’s campaign objectives with in-house creative teams to

optimize concept development, validation, creative/proof review and concept testing for target audiences.

MEDALLION RETAIL New York, NY

2006 – 2006

Account Executive / Senior Project Manager – Client: Barnes and Noble

Communicated project parameters and milestones for advertising and merchandising activities throughout the US.

• Co-managed a cross-functional project team of 25 (creative, pre-press, production, traffic and support). Managed

project lifecycles from proposal development, engagement to billing, account retention and business growth.

• Developed and executed advertising and merchandising programs (displays/marketing collateral) for 150 stores.

• Reduced speed to market and development cost in an effort to enhance client’s experiences.

ADDITIONAL EXPERIENCES AT LEADING AGENCIES New York, NY

1990 – 2006

Senior Level Project Manager and VP / Director of Print Traffic

Held numerous management positions with increasing levels of responsibility, in traffic and production, at:

• Deutsch Inc. (Novartis, Sanofi Pasteur, Starwood Hotels, Steve Madden, Babies “R” Us, IKEA, and Us Weekly)

• Ogilvy & Mather Worldwide (Cotton Incorporated, IBM and VisitBritain)

• Kirshenbaum Bond + Partners (Citi AAdvantage)

• Lowe Worldwide (Dell Computer)

• DVC Worldwide (AT&T, Johnson & Johnson)

• Tarlow Advertising Inc. (Revlon, Almay, Cigar Aficionado)

• Einson Freeman Inc. (Alfa Romeo, Amtrak, MasterCard, Microsoft)

• McCaffrey & McCall Partners (A&E Network, Mercedes-Benz, Tiffany & Co.)

• McCann Erickson (Coca-Cola, Wamsutta)

EDUCATION

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JENNIFER L. PETINO

Long Island City, NY 11109 917-***-**** acpnpx@r.postjobfree.com www.linkedin.com/in/jennpetino

Pace University Lubin School of Business – New York, NY

Bachelor of Business Administration – Major in Marketing/Advertising

• Member of Kappa Alpha Tau sorority (Treasurer)

Fashion Institute of Technology – New York, NY – The School of Professional Studies – Fashion Styling in Marketing

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