EXECUTIVE PROFILE - IMRAZ ANIFF

OBJECTIVE

To drive in a senior executive management position in a company with global presence that utilizes the 30 years of

experience in car hire logistics and management.

CAREER PROFILE

With 30 years of operational experience of having successfully managed all aspects of a large car rental network.

Well versed in recruiting, training and managing staff; managing the company budget; establishing and monitoring

productivity goals; implementing automated operational systems; and leading cross-functional teams. Proven

leadership skills, result oriented work and have been known to deliver.

MANAGEMENT PHILOSOPHY:

I believe that every area of business ought to be actively involved in providing customer delight. I always strive to

make every work place my ideal work environment where our people actively seek improvements and where

systems and processes support and drive initiative. My team should be able to work without fear, within a culture

that encourages pride in both personal and organizational accomplishments.

Profile Summary:

Qualified & experienced procurement / purchasing management professional with over 27 years of

progressive work exposure in Sri Lanka & UAE.

Highly proficient in MS Office applications,

Capability to lead, manages, motivate and supervise a team of professionals and deal independently with

local and international clientele.

A dedicated Management Professional with proven expertise in managing operations in computerized

environment.

Highly motivated and dedicated team leader who has ability to build strong relationships with senior

management, high net worth clients, suppliers, automotive dealerships and colleagues.

Possess excellent analytical, problem solving, sourcing, market research, coordination, negotiation,

business administration, communication, interpersonal, and organizational skills.

EXPERIENCE

GENERAL MANAGER –LANE CAR RENTALS (www.lanerac.com)

Since 2013 to date

Lane Car Rentals specializes in luxury car rental segment comprising a fleet of 15 vehicles sports, luxury and exotic

with a team of 6 members.

PRIME RESPONSIBILITES

Reporting to CEO for the monthly management meetings and balance sheet submission.

Forwarded a proposed business plan outlining the strategy in operations and business development with

proper fleet size of market demand.

Trained employees on proper working methods and employee relation

Upgraded the company website to ensure more traffic from optimization.

Controlled and monitored the day to day operations via reports.

Efficient cost control and debt management to ensure profit.

Designed special operation procedure for the company.

Developed and communicated vision at expectation levels to unit members, relating them to corporate

visions and strategic direction.

Defined and developed unit member roles, responsibilities and accountabilities.

Provided tools needed for the business unit t accomplish objectives.

Consistently provided feedback and communication to unit members related to company business unit

performance.

Empowered unit members to make decisions based on established criteria

Assessed individual business and technical performance using results based on measures.

Provided training and development opportunities whenever needed.

Ensured operational compliance with best practice and quality assurances standards

Coordinated between business unit members and other units to eradicate obstacles for effective working

performance and success in good harmony.

Coordinated with business unit managers to address outstanding and achieved overall company goals and

objectives.

Applied business unit policies, practices and procedures.

Making operational decisions needed to achieve business results.

Presented business results and initiatives to CEO.

Developed and managed the budget process.

DIRECTOR OPERATIONS

BRAVO LUXURY CAR RENTALS, Dubai UAE, 2011 – to 2013 (www.bravorentacardubai.com)

SUMMARY

Managed and supervised the operation of the establishments; to ensure that the highest standards are achieved

and maintained in accordance with standard and company policies. Ensure the company is positioned well in terms

of exposure and brand.

PRIMARY RESPONSIBILITES

Reporting to Chairman through Managing Director

Controlling, monitoring the day to day operations

Ensuring that all financial targets are met with regards to:- Budget

Cost Control; Profit and Debtor Management;

Maintaining customer satisfaction as per set targets

To ensure that the business is operated to the highest standards in line with the mission statement and

values

Responsibility for the day to day operation to standards.

Ensuring that all departments operate within agreed budgets and achieve agreed targets

Ensuring the successful executive tasks are carried out to the expectation and value to the customer

Implemented systems for reviewing all operating costs to ensure that they are consistently in line with

focused revenue in conjunction with the Chief Financial Officer.

Monitoring customer feedback and ensure that in conjunction with the Heads of Department we are

addressing service issues and constantly developing standards in line with customers needs and Brand

Values

Ensure each department operates in compliance with all legal requirements

To ensure H.R procedures are followed in each department.

To pro-actively develop subordinates.

Ensure that all agreed control procedures are followed through in each department

Conduct appraisals for all direct reports on a bi-annual basis

Maintained objectives in line with business and brand objectives and values, and ensured H.O.D’s carried

out appraisals with the teams

Ensured that yield management is actively practiced to ensure the optimum revenue from the product

I was successful in obtaining contracts through international corporate clients

Branding and positioning of the company to achieve maximum exposure locally and internationally.

Successfully signed joint ventures with International Car Rentals companies such as Europcar Dubai, etc to

name a few to market our high end products which are not listed in their category of fleet, luxury hotels,

and travel agents.

Successfully carried out barter deals in terms of marketing and advertising which was cost effective to the

marketing budget.

Networked and maintained excellent relationships with recognized entrepreneurs, Royal Delegations,

CEO’s, President’s, Owners of high yield corporate companies.

EXPERIENCE

EXECUTIVE MANAGER (www.parklanerental.com)

Parklane Group, Sheikh Zayed, Dubai UAE, 2008 – to 2011

SUMMARY

Provided leadership to position the company at the forefront of the industry.

Developed a strategic plan to advance the company's mission and objectives and to promote revenue,

profitability and growth as an organization.

Overseeing company operations to insure production efficiency, quality, service, and cost-effective

management of resources.

PRIMARY RESPONSIBILITIES

Develop a strategic plan to advance the company's mission and objectives and to promote revenue,

profitability, and growth as an organization.

Oversee company operations to insure production efficiency, quality, service, and cost-effective

management of resources.

Plan, develop, and implemented strategies for generating resources and/or revenues for the company.

Approving company operational procedures, policies, and standards.

Evaluated performance of executives for compliance with established policies and objectives of the

company and contributions in attaining objectives.

Promoted the company through advertising and personal appearances at conferences and exhibitions

Promote the company to local, regional, national, and international constituencies.

Directed company planning and policy-making committees.

EXPERIENCE

CHIEF EXECUTIVE OFFICER (www.excellencerental.com)

Excellence Luxury Car Rentals (Investinc Group, Sheikh Zayed, Dubai UAE,

2006 – to 2008.

PRIMARY RESPONSIBILITIES

Responsible for the complete set up, and strategic planning for the formation of new company.

Adopt company operational procedures, policies, and standards.

Responsible for key recruitment and ensuring winner’s in my team.

Promoted the company through media, advertising and marketing.

Built key corporate contacts and won major contracts for the company

Direct company planning and policy-making.

EXPERIENCE

GENERAL MANAGER

Exclusive Luxury Car Rentals, Sheikh Zayed, Dubai UAE, 2004 – to 2006.

PRIMARY RESPONSIBILITIES

Direct and coordinate activities of businesses.

Managed staff, preparing work schedules and assigning specific duties.

Establish and implement departmental policies, goals, objectives, and procedures.

Determined staffing requirements, and interview, hire and train new employees, or oversee those

personnel processes.

Monitoring businesses to ensure that they efficiently and effectively provide needed services while

staying within budgetary limits

Oversee activities directly related to providing services.

Direct and coordinate organization's financial and budget activities to fund operations, maximize

investments, and increase efficiency.

Perform sales work such as greeting and assisting customers.

Developed and implemented product marketing strategies including advertising campaigns and sales

promotions.

Plan and direct activities such as sales promotions, coordinating with other department heads as

required.

Directed and coordinated activities of businesses or departments concerned with the operation.

Managed staff, preparing work schedules and assigning specific duties, reviewed financial statements,

sales and activity reports, and other performance data to measure productivity and goal achievement and

to determine areas needing cost reduction and program improvement.

Established and implement departmental policies, goals, objectives, and procedures, conferring with

board members, organization officials, and staff members as necessary.

Determined staffing requirements, interview, Employee and train new candidates, and monitored those

personnel processes.

Monitored businesses and agencies to ensure that they efficiently and effectively provide needed services

while staying within budgetary limits.

Directed and coordinate organization's financial and budget activities to fund operations, maximize

investments, and increase efficiency.

Developed and implement product marketing strategies including advertising campaigns and sales

promotions.

EXPERIENCE (www.sapo.com)

OPERATIONS MANAGER

SAPO Luxury Car Rentals, Sheikh Zayed, Dubai UAE, 1992 – to 2004

PRIMARY RESPONSIBILITIES

Reporting directly to the owner (Mr. Samaha)

Responsible for ensuring that effective methods are put into place so that the company of employment

runs to its maximum productivity.

Handling the logistics of the organization, preparing budgets, and overseeing the supervision of

employees.

Harnessed an excellent working environment which encouraged team work, energy and creativity

through strong leadership and excellent problem-solving skills and maintained excellent communication

skills, and team building.

Quick decision maker and fast forwarding think tank

Provided feedback, training, and other team development exercises to the front desk customer service, I

also ensured that the staff members I recruited are quality and customer oriented. They had to work hard

to ensure client satisfaction and maintain consistent growth in revenue.

Provided in house and on the job training

Particular in employee answering phones which had to be responded within three rings in crisp, clear,

tune. In essence which will give the comfort of the caller that he/ she is communicating with a

professional company and has product knowledge.

Conducted office management tasks

Implemented measure to provide motivation for employees

Overseeing customer service departments and assess that they are meeting customer satisfaction goals

Preparing, staff schedules, roster and submit reports, budgets and other documentation

Dialogue with clientele about customer service issues or queries

Communicated information to the departments filtered for management

Performed training sessions on product and services

Implemented quality management and regulatory compliance strategies

Reviewed customer reviews and customer related statistics

As a part of the pioneering concept I exploited Dubai to achieve maximum exposure in terms of barter

deals and brand management in way of Exhibitions, concerts, and events.

I was not a clock watcher but a loyal employee who desired to earn the maximum growth to the company

and thereby even though I surpassed my official timings I on daily basis would visit the Dubai Airport Kiosk

and supervise the customer service and offered assistance and support whenever they lacked in service.

I was awarded a certificate of Merit from His Highness Sheikh Ahmed Bin Saeed Al Maktoum

EXPERIENCE (www.europcardubai.com)

CUSTOMER SERVICE REPRESENTATIVE

EUROPCAR DUBAI, Sheikh Zayed, Dubai UAE, 1990 – to 1992

EXPERIENCE (http://www.abanstours.lk/

TRANSPORT MANAGER

EUROPCAR SRI LANKA, Albans Tours, 498 Galle Road Colombo 3, 1984 – to 1990

KEY COMPETENCIES

Critical thinking and problem solving skills

Planning and organizing

Decision-making

Communication skills

Persuasiveness

Influencing and leading

Delegation

Team work

Negotiation

Conflict management

Adaptability

Stress tolerance

Adapt the operations

SKILLS

• Strong organizational skills

• Be able to multitask

• Be able to use computer applications effectively

• Having prior experience in operational management

• Efficiently communicate both verbally and in written form

• Having leadership and supervisory skills

• Having interpersonal skills

• Being able to work with teams

• Being able to coordinate with other departments

• Excellent project, planning, change and time management capabilities

• Being cordial and professional

• Being innovative

• Have excellent judgment and decision making skills

PRESS RELEASES

http://www.thenational.ae/business/industry-insights/the-life/bling-on-four-wheels-for-rent-

in-dubai

PERSONAL PROFILE

st

Date of Birth : 21 April 1967

Nationality : Sri Lankan

Martial Status : Married

Visa Status : Transferable

Contact : 050 - 8701485

REFEREES : Mr Georges Samaha

Chairman

: Sapo Luxury Services

: 003***********

: Athens, Greece

; www.sapo.com

: Dr. Kaiser Rafiq

Principal Advisor/ General Authorized

: Office of His Royal Highness

Sheikh Butti Bin Suhail Al Maktoum

: Dubai, UAE

: royalemiratesgroup.ae

: +971**-******* (mobile)

: +971*-*******

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