Kishore M. Daswani

**J Eton Baypark Condominium, Ermita, Manila, Philippines

Phone: +639********* Email: acpirr@r.postjobfree.com

Summary

I was once asked what my strengths were, I stated: willingness to take on new challenges, adaptability, and capacity

to self-learn. These 3 statements innately captures my professional spirit. I have worked across industries and

countries, I always look for a new challenge, something that will push me further and allow me to grow and succeed.

I’m ambitious and have an entrepreneurial streak that I bring to the table, I take complete ownership of

responsibilities and roles and thrive in a situation where the organization allows me to express myself rather than

stifle. I work well with the senior management of an organization and am equally adept at training and developing

my team. My professional goal is to be successful in running an organization and drive it to great heights as the

senior management of that business, or a head of a business unit.

Experience

Marketing and Product Development Manager at Magsaysay Maritime Corporation

May 2014 - Present

MARKETING MANAGEMENT

Established Marketing best practices through institution of various tools and processes for efficient activity

implementation

Create and implement Marketing Strategy including Digital and Direct Marketing campaigns specific

Marketing Plans and corresponding Budgets

Heads the Strategic Marketing Department for Magsaysay Maritime Corporation and supports Marketing

Initiatives of various companies under Magsaysay People Resources Corporation:

o Traditional & Digital Marketing

o PR and Events Marketing

o ATL & BTL

o Marketing Design

o Marketing Research

o Branding

o Product Management and Development

o Lead Generation

Build metrics to manage and track various activities to maximize marketing initiatives

Handles B2B and B2C marketing across industries including:

o International recruitment

o Maritime

o Education

BRAND DEVELOPMENT

Nominated and acquired accolades from various industry bodies including:

o Bagong Bayani Awards (Outstanding Employee)

o Seatrade Asia (Corporate Social Responsibility)

o Lloyd's List Global (Training)

o Intel - Asian Institute of Management Corporate Responsibility Award

o Timonel Award (Maritime Achievement)

Plan various activities in relation to design of various collateral such as:

o Business Proposals

o Website

o Brochures

o Fliers

Marketing Campaigns

o

Videos

o

Corporate

Product

o Print Ads

o Press Kits

o Corporate Presentations

Manage a team of communication specialists in developing various Marketing related content such as:

o Press Kits

o Statements and Speeches

o Fliers

o Print Articles

PRODUCT MANAGEMENT

Works hand in hand with IT and business process owners in the development and enhancement of online

services to seafarers:

o Online self-service for crew

o Online job recruitment and sourcing portal

o Departmental process improvement

o Mobile application for crew

o Learning Management Platform

Create a roadmap in coordination with business and technical teams in enhancing the current digital

products of Magsaysay

Suggests new products and services for expansion of current product line offering

o Outsourced services

o Online assessments

DIGITAL MARKETING

Responsible for defining SEO/SEM strategies across various regions including:

o North America

o Asia Pacific

o Middle East

o Europe

Makes use of various social media channels to distribute information and attract potential customers like:

o Facebook

o LinkedIn

o Twitter

o Instagram

o Social Bookmarking

BUSINESS DEVELOPMENT and LEAD GENERATION

Run various lead generation marketing campaigns ensuring an optimal cost ratio between leads generated

and opportunity conversion including:

o Events

o E-mail

o Online

Paid

Organic

Coordinates with various vendors and agencies to partner and bundle offerings for the market

Meets with existing clients and upsells new service offerings

Negotiate with existing vendors on the acquisition of new assets for information distribution

PR & EVENTS MARKETING

Organized and participated in various events including:

o Maritime HR & Crew Development (Singapore)

o Posidonia (Greece)

o Safety4Sea Forum (Greece)

o Asia-Pacific Manning Conference (Philippines)

Arrange press conferences with members of the media during event launches

Coordinates with members of the press regarding interviews with senior management in Magsaysay

Plans, organizes and executes various events across Philippines and Internationally

Manager - Marketing at Drishti Soft Solutions

September 2011 - January 2014

MARKETING MANAGEMENT

Established Marketing best practices through institution of various tools and processes for efficient activity

implementation

Create and implement Marketing Strategy including Digital and Direct Marketing campaigns specific

Marketing Plans and corresponding Budgets

Heads the Marketing team comprising of 15 subordinates across various activities including:

o Traditional & Digital Marketing

o PR and Events Marketing

o ATL & BTL

o Marketing Design

o Marketing Research

o Branding

o Corporate Communications

o Product Management and Development

o Lead Generation

Build metrics to manage and track various activities to maximize marketing initiatives

DIGITAL MARKETING

Responsible for defining SEO/SEM strategies including Organic and Paid Traffic across various regions

including:

o North America

o SAARC

o Asia Pacific

o Middle East

o Africa

Makes use of various social communication channels to distribute information and attract potential

customers like:

o Facebook

o LinkedIn

o Twitter

o Social Bookmarking

Holds online Webinars in association with partners in industry

BUSINESS DEVELOPMENT and LEAD GENERATION

Run various lead generation marketing campaigns ensuring an optimal cost ratio between leads generated

and opportunity conversion including:

o Events

o E-mail & telemarketing campaigns

o Online

Paid

Organic

Coordinates with various vendors and agencies to ramp up marketing activities related to brand building

and lead generation

PR & EVENTS MARKETING

Organized and participated in various events including:

o Next Gen Voice for your Business (India)

o ICCCE (CCAP -Philippines)

o Interop (India)

o Convergence (India)

o Insights (Middle East)

o ICCA (Indonesia)

o Internet Retail & Expo (India)

o Franchise India eRetail Awards (India)

o NASSCOM Webinar (India)

BRAND DEVELOPMENT

Responsible for increasing awareness of the Corporate and Product brand through coordination wi th

accreditation bodies, award recognition and engagement with customers and other third parties

Engaged with various thought leaders to spread news and create buzz about company and product :

o Examiner

o TMC

Plan various activities in relation to Corporate Design including various collateral such as:

o Business Proposals

o Website

o Brochures

o Fliers

o Marketing Campaigns

o Videos

Corporate

Product

Viral

o Print Ads

o Case Studies

o Press Releases

o Corporate Presentations

Manage a team of communication specialists in developing various Marketing related content such as:

o Blogs

o Press Releases

o Case Studies

o Fliers

o Print Articles

o Whitepapers

Nominated and acquired various accolades from industry bodies including:

o Insights

o Stevie

o Red Herring

o Deloitte

o TMC

PRODUCT MANAGEMENT

Product Manager of flagship product Ameyo Communication Suite

Responsible for the rapid deployment of updated version (3.0) and various product enhancements including

analytics, online chat, social media and better UI design

Conduct different marketing studies related to customer and industry segmentation and pricing related to

packaging and branding of Ameyo Solution

Plan and design developments in the product with engagement of Research and Development team leading

to implementation of innovative features and capabilities specific to client processes

Responsible for every stage in development process with coordination from both business and technical

teams:

o Requirement mapping

o Design

o Implementation

o Testing

o Deployment

Acts as an architect in mapping and planning developments in company information management system

for business automations across all departments in conjunction with business and technical teams

Engage with Research and Development team in designing and implementing activity and reporting

dashboards according to specific departmental processes and KPI's

Product Manager at WheeBOX

February 2011 - July 2011

PRODUCT MANAGEMENT

Responsible for product design and development of WHEEBOX E-learning solution through extensive

market research of feature requirements, pricing and user experience.

Translate customer requirements of product into concrete product through coordination with technical team

and management from design to implementation

BUSINESS DEVELOPMENT and LEAD GENERATION

Identify target markets for product including:

o Educational institutions

o Coaching centers

o NGOs

Develop a partnership network to distribute e-learning solution across India and Africa

In charge of client acquisition and key account relationship management

Logistics Analyst at Barilla

May 2009 - October 2009

PROPOSAL WRITING

Developed a winning proposal on product portfolio restructuring, that included analysis on delivered SKU,

cost of repackaging and cost of distribution resulting in cost savings of related activities for Italian, French

and German markets

DATA ANALYSIS

Create a template for efficacy analysis of promotional activities based on distribution activities for Spanish

market

Analyze transportation costs and KPI’s leading to a successful renegotiation of contracted rates of delivery

routes with external logistics provider for Italian market

CHANGE MANAGEMENT

Member of change management team in automating processes of French subsidiary:

o Customer service

o Logistics

o Warehousing

Education

Università Commerciale 'Luigi Bocconi'

ISEP, ERASMUS, 2008 - 2008

Activities and Societies:

Member of AIESEC

Member of Greenlight For Business

Asian Institute of Management

Master, Business Administration Major in Marketing, 2007 - 2008

Activities and Societies:

Member of Student Constitution Convention

University of Asia and the Pacific

Bachelor of Science, Entrepreneurial Management, 2001 - 2006

Activities and Societies:

President of Entrepreneurial Management Student Executive Board

President of Asia Pacific Association for Student Exchange

Member of Student Constitution Convention

Honors and Awards

Drishti-Soft Solutions Excellence Award 2012

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