Kenya Harp

913-***-****- mobile acpior@r.postjobfree.com

Qualifications/Career Summary

Over 17 years’ experience in product development and production, with increased responsibility for each role.

Utilize partnerships and analytics to identify consumer insights and product opportunities, in order to build

relationships and profitably commercialize relevant products. Experience in manufacturing, procurement,

innovation, social media and product development. Successfully launch new products and programs, lead cross-

functional teams and consistently drive results and increase revenue. Dedicated to making a positive difference.

• Extensive strategic and tactical experience; project and budget management; internal and external

partnerships; leadership and negotiation competence.

• Broad history of developing and executing product lines, event management, and social media

campaigns encompassing web site development, product launches, program management, digital fan

base growth and implementation of innovative formats and processes.

• Dedicated, self-motivated professional, conscientious contributor to company goals with high attention

to detail, and the ability to juggle multiple projects simultaneously.

• Ability to effectively lead teams; challenge the status quo; independently strategize; adapt quickly to

change and build rapport across all organizational levels.

Work Experience

Hallmark Cards, Kansas City, MO 1997 2014

Associate Merchandise Manager (Mar 2013- Oct 2014)

• Developed and managed Christmas ornament lines based on wholesale and retail data analysis, customer

and category strategy, licensor requirements and program plans that were consistently profitable and

growing in account base.

• Managed and executed programs from concept to commercialization, which resulted in over 60%

wholesale revenue growth in 2013 and 2014.

• Pitched/sold programs to multiple retailers that met strategic and customer needs.

• Managed cost targets which achieved cost goals across product lines.

• Collaborated effectively with critical internal and external partners such as Finance, Customer Teams,

Asia Buying Office, Visual Merchandising, Buyers, Licensors and others to achieve company and

customer strategies and goals.

Associate Product Manager (Mar 2011- Mar 2013)

• Developed, managed and executed monthly, online greeting card contests, which consistently exceeded

other product line revenues.

• Planned and managed consumer events to increase fan loyalty and engagement.

• Managed and executed multiple direct and electronic marketing programs simultaneously, ensuring

adherence to strategy, business goal achievement and brand positioning.

• Engaged daily with consumers, which led to increased social media acquisition and retention.

• Collaborated with partners to ensure that branding and strategic consistency was maintained.

Associate Innovation Leader (Dec 2009- Mar 2011)

• Led greeting card contest strategy, tactical development, production and launch of domestic direct

marketing communications, focusing on loyalty and retention of current customers.

• Produced applicable content that consistently exceeded revenue goals, and created social media copy

that was recognized corporately and shaped the company’s social media best practices.

Kenya Harp

913-***-****- mobile acpior@r.postjobfree.com

Marketing Execution Coordinator (Feb-Dec 2009)

• Executed Hallmark’s User-Created Content program.

• Analyzed survey responses, made recommendations for actionable changes and participated in effective

decision making processes to ensure contests would result in relevant content.

Product Planner- New Concept Development (Jan 2008- Feb 2009)

• Supported Marketing team with project initiatives to enable greeting card innovation.

• Conducted marketing research, project documentation and project execution to fill the new product

pipeline.

Marketing Execution Coordinator- New Concept Development (Jan 2007- Jan 2008)

• Conducted marketing research, project documentation and assist with project execution to aid in filling

the new product pipeline.

• Presented innovative ideas and materials to Senior Management for new product development

initiatives.

Procurement Specialist- Global Procurement (May 2006- Jan 2007)

• Inspected and shipped bid packages to Asia Buying Office with little or no error margin.

• Processed purchase orders and balance invoice reports to ensure successful product procurement.

Other Hallmark positions held were in manufacturing: Greeting Card Coordinator (2002-2006), Utility Helper

(1997-2002)

Education

University of Saint Mary- Overland Park, KS; Master of Business Administration degree

University of Saint Mary- Leavenworth, KS; Bachelor of Science degree- Business Administration with

marketing emphasis

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