PRANAY DAS

Flat No. ***, Sector – *, Dwarka, New Delhi, India 110045

(M) +91-965******* (E) acpgd8@r.postjobfree.com

SUMMARY

Detail and solutions oriented IBM certified (COGNOS 10 BI Reports) business analytics professional with

strong interpersonal skills specializing in developing innovative solutions by facilitating discussions with

stakeholders proficiently. Recognized analytical skills in consistently delivering results in a

performance driven environment.

Additional areas of expertise include -

Business development

Creative problem solving

Critical thinking

Clear and concise documentation

Data analysis

Descriptive statistics

Predictive Modeling

Advanced statistics

Market research

Analytical Skills

Predictive Analytics - Correlation, Multiple Regression, Logistic Regression, Time Series

Analysis, Market Mix Modeling, Forecasting

Multivariate Statistics - Factor Analysis, Cluster Analysis, Discriminant Analysis

Web Analytics - Click Density, Search Engine Optimization, Conversion Rate, Visitor Session

CORE COMPETENCIES

IBM Certified Designer - COGNOS 10 BI Reports

SAS

SPSS

IBM COGNOS

BIG DATA – IBM INFOSPHERE

IBM COGNOS TM1 – FPM

MS Excel

SQL

PROJECTS

Campaign Analytics Trainee (SAS) – July – August 2014

WINOME TECHNOLOGIES – Bangalore, Karnataka

Conducted market studies to test and predict the impact of the campaign on target audiences.

Conducted campaigns using Net Response Rate, Campaign Tracking, RFM and Sample testing.

Imported customer data for customer profiling using PROC IMPORT.

Manipulated datasets using PROC APPEND.

Analyzed NRR and Post campaign analysis using purchase propensity model.

Business Analytics/Pranay Das/2

Graduate Researcher – IBM (SPSS) – February – June 2014

Evolution of resale values of sold cars

Interpretation and analysis of data from various sources like CARFAX using multiple regression.

Research Associate – Anna University – January – May 2012

Coordinate Matching of keywords over encrypted cloud data

Effectively set up the data warehouse to implement a co -ordinate matching logic to enable

powerful search using cloud computing and SQL queries.

EDUCATION

Year Qualifications

2015 Masters of Business Administration – Business Analytics (In association with IBM)

Galgotias University, Greater Noida, Uttar Pradesh

Top 10% of the batch

2012 Bachelors of Engineering – Computer Science

Anna University – Chennai, Tamil Nadu

Top 10% of the batch

2007 CBSE – Science

Sir Padampat Singhania School – Kota, Rajasthan

2005 ICSE

Saint Xavier’s School – Bokaro Steel City, Jharkhand

LANGUAGES

Fluent reading / writing/ spoken English

INTERESTS

Solve case studies in Banking, Operations, Supply Chain, Trade and Marketing Analytics

EXTRA CURRICULAR ACTIVITIES

Member - Organizing committee - National Level Technical Symposium, KITON 2011

Volunteer - Workshop - Recent developments in nanotechnology and its applications

STRENGTHS

Determination

Self-starter

Team Player

Responsible

Adaptable

Quality oriented

Proactive

Business Analytics/Pranay Das/2

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