RESUME OF QUALIFICATIONS

JORGE L . FI G UERAS Email:

acpf30@r.postjobfree.com

Miami, Florida acpf30@r.postjobfree.com 305-***-****

Business Development Executive with demonstrated Sales, Marketing and

Management experience resulting in a track record of progressively achieving

outstanding business results with leading companies such as: Whirlpool,

Campbell and General Mills throughout Latin America and the Caribbean.

Successfully built and managed “Best-in-Class” distributor network in multiple

industries including premium beverage brands, developed new product based on

market specific needs, managed multi-channel distribution, devised new business

models and attracted, developed and co-managed distributors “Brand-Manager”

top teams to drive sustainable and profitable growth.

E H

MPLOYMENT ISTORY

January – April 2015 NBTY Corporation (Leading Vitamin and Nutritional Food Company) Miami,

Florida

Regional Sales Director Latin America and Caribbean

Developed and implemented distributor business plan initiatives focusing on customer and

channel strategy.

Executed joint business plan with leading trade partners focusing on core brands and category

segments. Transformed marketing investment becoming customer-centric and based on integrated

marketing with measurable KPI’s.

2010 – January 2015 Whirlpool Corporation, Miami, Florida

Senior Sales Manager Latin America and Caribbean Region

Executed sales and marketing strategic initiative by deploying joint business plan with leading

regional customers generating consistent growth. Built and managed extraordinary team with strong talent

pipeline.

Successfully implemented distribution go-to-market model optimizing brand portfolio

relevancy by customer and channel. Generated +23% 3-year CAGR top line growth.

Managed brand portfolio through a discipline process of: channel distribution, brand

positioning, targeted-marketing plan and pricing strategy.

Rolled out KitchenAid premium brand introduction with a targeted distribution

objectives and an integrated marketing plan. Gained 12 new distribution points using

store-in-store shop concept.

1999 – 2010 Campbell Soup Company, Miami, Florida

Director Latin America and Caribbean (03-10)

Exercise profit and loss responsibility for over $40 million in regional export sales (Caribbean,

Central and South America) in the packaged food and beverage consumer sector for global leading Fortune

500 Company.

Develop three year strategic sales plan to optimize regional resources and facilitate successful

execution of annual operating plan. Rollout joint business plan model with strategic customers by leading

multifunctional team and cultivating strong collaborative partnerships at all levels of the customer management

team. In addition, recruit, train and develop new in-country distribution partners, and conduct full/mid-year

performance evaluations.

Executed regional licensing and co-packing V8 Beverage Model significantly increasing

sales and expanding distribution in Latin America and Caribbean.

Utilized disciplinary model to evaluate leading in-country beverage distribution partners,

expanded beverage distribution to eighteen new regional markets.

Negotiated and successfully rolled out Coke beverage distribution partnerships.

Implemented V8 beverage distribution model utilizing core competency metrics

partnering with local beverage “best-in-class” distributors.

Campbell Soup Company (Continue)

Partnered with local market research companies and identified opportunity gaps

executed measurable distribution scorecard. Obtained incremental sales in the premium

top tier food service and C-store channels.

Consistently exceeded top-line volume growth and Earnings before Interest and Taxes

(EBIT) objectives, and grew sales volume by up to 9% every year despite unstable

economic environment and negative currency exchange conditions.

Transformed the annual operating plan to an in-country distributors joint process

obtaining “buy-in” commitment with the local management team.

Executed distributor’s in-house Brand Manager support team. Led the selection, training

process and co-managed performance evaluation.

Implemented Brand-Building Marketing Campaign using interactive media, TV/Radio,

consumer promotion and customer merchandising investments, and executed effective Go-

To-Market Transformation Model to build sustainable beverage franchise in region with

consistent double-digit growth.

Awards and Recognitions: Wal-Mart Puerto Rico “Vendor of the Year” Award, World

Headquarters.

(99-03)

Sales and Marketing Manager

Managed Puerto Rico and Central America Region with annual sales of over $26 million, bottom-line

P&L responsibility and control of multi-million marketing budget. Managed portfolio of multiple leading

brands and secondary potential growth brands in wide range of grocery categories. Conducted annual

workshops with the Distributors Brand Manager to promote Best Practices, Annual Business Reviews and

New Product Rollouts.

Created separate division to manage Food Service business resulting in growth to $5

million in annual sales with quick service chain restaurants (Chili's, Pollo Tropical,

Subway), selected Independent Food Service Distribution Partner to manage expansion

with traditional independent operators.

Team Leader for project to develop and successfully commercialize local-flavored

soup products with value-added packaging formats for certain Latin American

Markets.

1991 – 1999 General Mills Corporation, Miami, Florida

Regional Business Development Manager

Managed Central America and Caribbean Region selecting and managing Haagen-Dazs

master franchise store operations. Expanded distribution partnership with leading retail frozen-

packaged operators. Worked with various functional teams in developing five year operating plan.

Successfully introduced Haagen-Dazs retail shops in six new markets.

Partnered with General Mills USA Marketing Teams to identify and successfully

capitalize on opportunities for products manufactured in the U.S. and Latin America.

Started as Key Account Executive/South Florida: Developed targeted customer marketing plans

that increased product distribution and sales; implemented successful Hispanic marketing

events; executed shelving and merchandising “Golden” Standards for Hispanic retail

accounts.

EDUCATION Executive M.B.A. Degree in International Marketing, 1994

University of Miami, Coral Gables, Florida

B.S.B.A. Degree in Management, 1986

Barry University, Miami, Florida

Professional Training: Category Management Applications, Financial Workshop, High Performance

Team-Building Seminar, Wal-Mart International Effective Vendor Workshop

COMPUTER SKILLS Proficient in Microsoft Office, MS Excel, MS PowerPoint

LANGUAGES Fluent in English and Spanish; working knowledge of Portuguese

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