Jim Velasquez

Business Development ** Years SALES PROFESSIONAL

Accomplishments 925NW 975H AVENUE UNIT 203, MIAMI, FLORIDA • acpevb@r.postjobfree.com • 786-***-****

Senior Level Key Account PROFESSIONAL EXPERIENCE

Manager Accounts:

Colombina USA March2014-Present

Business Development Manager

Responsible for developing and executing account specific strategies & profitability, formulating

strategic sales plans on a yearly basis and reviewed quarterly to include the following: profi t, sales,

distribution, pricing and new product introduction. Manage and become a strategic liaison directing the

activities of an organized broker sales network within sales areas.

Development coordinate trained and motivates sales team within assigned sales areas via a broker

network maximizing profits within all trade classes; selling, distribution and marketing sales

objectives for all company products, efficiency and productivity. Work across all spectrums of the

candy trade: grocery, C & G, Food service, distributors and wholesale.

Manage promotional and trade programs for all assigned accounts to achieve $7 million dollar sales while

maintaining within budget guidelines.

Special Training Tool

Conduct periodical field meeting with brokers sales personal to keep informed on all matters pertaining to

Accelerated Analytics Expertise

sales, promotions, goals and personal inlvolment with attend headquarter calls with brokers.

Goya Foods, Inc. June2008-Feb 2014

Wal-Mart Retail link Platform

Internet based tool by Wal-

Senior Key Account Manager

Mart allows Ad -hoc POS

• Maximizing 10+ years CPG Food & Beverage Sales, for the world's most prolific #1 Hispanic

reporting tool to drive Sales

brand Goya. Responsible for account management (i.e. Stop and shop, Target, save A Lot, Kmart, and the

o Category Management

world's retail giant Wal-Mart)

o Consumer Insight

o Replenishment Inventory WALMART 2008- 2014

Management

• Principle negotiation member, advisory actions relating to Wal-Mart for USA Goya

o Planning & Forecast

Dept. 92-91 brand’s business sales objective along with its overarching strategy with Senior

o Advanced Retail Link Management Team & Execution;

Analytics

Business Development national store count growth from 900 stores to 1,300 stores via DSD generating

incremental sales of $9.5 million (14%) with annualized sales of $76 Million POS FY2011

outperforming the US average in share & volume among Ethnic Latino food suppliers to Wal-Mart “10% comp

Demand Tec Solution

storesales”.

C loud-based apps to support

price, promotion, assortment,

Special Projects: DEPT91 FROZEN. Led all Sales planning role out, including strategic planning,

shopper insights, deal

partnership negotiations, state of the business updates & reporting and budget management. Success in this

management, trade planning

project resulted additional 300 Stores with frozen food via DSD execution mid-May 2012

o Advanced deal management

Utilize retail link data to conduct post event analyses to impact promotions, gain COMAC displays

o Promotion performance

analyzer while optimizing same store sales lift avg 60% monthly on key selected display items.

Responsible for accurate Item forecasting, business planning, administrative issues, seasonality,

trending analysis and cost of business management.

Field visitations sales line business reviews with Operations store managers, Regional

Target

merchandise manager, Regional Director of Food, Regional General Manager Vice President,

Online website vehicle to

communicate business-

Developed annual Strategic Hispanic Marketing Plan (Including Data Analysis, Opportunity ID &

critical information to

Strategic Implementation).

partners.

New item

AHOLD- STOP AND SHOP 2011-2014

Price verification analytics

• Identified growth opportunities for the organization, as part of an annual Business Development Plan,

Profitability

then managed against a significant budget & P&L for 2 division. Developed ROl modeling tool for

File maintance

client

Contract deal management utilizing “Demand Tec solutions”, for FY2011 18% contribution

($4Million) to bottom line P&L $35 Million POS

SUPERVALUE- SAVE A LOT 2008-2014

Manage $16 Million business with Save a lot servicing 205 stores DSD/3 Distribution centers replenishment

(Williamsport, West Coxsackie, Austinburg) with annual growth $3.8 million “3%”via warehouse program store

assortment, develop planograms, promotion activity, and new items.

Core Competencies Continue pg.2

Business Development

SALES PROFFESIONAL acpevb@r.postjobfree.com

Account Leadership

Brand Strategy

Retail / Shopper Marketing

Public Relations / Cause Marketing

Anything Multicultural

United Natural Foods (“Millbr ook”)

Public Speaking, Jan2007-Jun 2008

Leadership Development & Training

Ethnic Hispanic food Buyer

Professional Groups • Hispanic Category advisor Managing procurement and forecasting orders/reorders assigned product

assortment from manufacturers to appropriate warehouses, to maximize service level, turns and gr oss

profit requirements. Negotiate pricing with vendors; ensure accurate pricing information in Millbrook

systems. Recommend item assortment and appropriate plan-o-grams, managed in stock and forecasting

replenishment system.

Demand Planning & Forecast monitor daily 8,000 sku ordering into 4dc’s, monitoring forecast outlook to

assure 90%+ in stock service level.

Negotiate Pricing work with suppliers to leverage and push for best pricing and terms.

Boston Food Imports, I nc 2001 -Jan2007

Managing Sales, Owner

Education & Proficiencies • Small start-up venture which core focused was importing leading ethnic Hispanic brand from Latin

• Bentley University, Waltham, MA America partner with Nestle Ecuador, Mahler, Delfrutal, Picamas, Ya Esta from Guatemala. Importing

May 2001, Bachelors of Science Economics/Finance into USA warehousing and distribution to small bodegas in the R.I, MA, CT, NY stores

Founded, developed, executed, and managed a comprehensive business encompassing integrated marketing

initiatives designed to penetrate and growth target ethnic Hispanic shopper.

Coordinated logistics important documentation and necessary food facility registration, work with clearance

brokers to assure containers met requirements and entered USA.

• Harvard University Extension, Cambridge

Managed internal financial operations $1.6million, lead direct forward budget planning, negotiated letter of credit

May 2003, Certificate of Special Studies in Administration

as well as all payment terms, payroll, hire/fire employees

& Strategic Management

Fluent 100% Spanish- Born in Colombia, Medellin

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