Aamir Sanwari

**** *-*****, ** ******* Tiger Building, Al Nahda 1, Sharjah, UAE

Mobile: +971**-*******; Email: acpe3i@r.postjobfree.com

Digital Marketing Professional

A Seasoned IT/marketing professional having a total experience of 6+ years of working as Head of eCommerce division in US based organizations with expertise in search engine optimization (SEO), search engine marketing (SEM), pay per click (PPC) campaigns, email marketing, social media marketing, blogging and content writing, hardware / network monitoring, and customer relationships management.

PROFESSIONAL EXPERIENCE

HealthProductsForYou.com February 2012 - Present

Head of eCommerce / Internet Marketing Manager

Roles & Responsibilities:

* Managing all aspects of internet marketing such as SEO, SEM, PPC, email, affiliates & social media.

* Working directly with CEO and General Manager to strategize and create yearly marketing calendar.

* Developing SEO strategies, implementing, monitoring and optimizing campaigns, back-linking etc.

* Monitoring site traffic data using Google Webmaster Tools and Google Analytics.

* Performing site analysis, keyword research and mapping, and assessing link building opportunities.

* Keeping up-to-date with changing technological and search engine trends and algorithms.

* Managing SEM and PPC campaigns including Google AdWords, deciding real-time bidding on keywords.

* Designing personalized email newsletters with responsive layouts optimized for desktop & mobile.

* A/B testing newsletters with various responsive layouts and subject lines to generate maximum clicks.

* Promoting products using different creative themes like mystery coupon, combo offers etc.

* Creating subscriber segments and sending promotions and recommendations.

* Experience using email marketing tools such as Listrak, Constant Contact and MailChimp.

* Managing social media channels like Facebook, Twitter, Instagram, Google+, Pinterest and YouTube.

* Posting highly engaging content on social media channels which generates buzz and conversations.

* Mentoring and Inspiring a dedicated team of 12 e-commerce professionals.

* Maintaining merchant accounts on shopping portals like Amazon, eBay etc.

* Hands on experience using HTML, CSS, Adobe Photoshop, UI/UX design using responsive layouts.

* Providing technical support to 50+ users including remote support to users in USA.

* Designing & managing company’s WordPress blog.

* Writing Google-friendly articles, buyers guides etc. (blog.healthproductsforyou.com/author/aamir)

Key Achievements:

* Achieved 60% increase in revenue from Email marketing campaigns in 2014 compared to 2013.

* Increased following of the company Facebook page from 450 to 17,000 in 18 months.

* Awarded Employee of the Year 2013.

MedicalEshop.com February 2008 – July 2011

Internet Marketing Executive / SEO Expert

Roles & Responsibilities:

* Marketing through SEM, SEO, Affiliates, Email and Social channels.

* Generating sales through segmented email newsletters.

* Undertaking and managing various email marketing campaigns like shopping cart abandonment, post purchase campaigns, segmented promotions, AB testing new design layouts etc.

* Expertise in on-page and off-page organic SEO.

* Monitoring and Managing Google Analytics and Google Webmaster Tools.

* Handling customer queries and communication via incoming calls, live chat, email etc.

* Defining specific roles and interconnected workflow in a vertical hierarchy.

* Ensuring adherence to the standards and requirement.

* Imparting functional and technical training to new recruits.

Key Achievements:

* Skyrocketed website’s search rankings to Google’s 1st page for all relevant search keywords.

* Promoted to team leader after only 4 months in the role.

* Surpassed sales goal while remaining within the marketing budget.

SKILLS AND COMPETENCIES

* Certified CCNSP (Cyberoam Certified Network and Security Professional).

* Good knowledge of Adobe Photoshop and GIMP image editing softwares.

* Sound knowledge of various operating systems and network hardware devices.

* Involvement in system migration, hardware and software upgrades, and system expansions.

* Handling customer service via incoming calls and live chat.

* Fluent in written and spoken English.

TECHNICAL PROFICIENCIES

Software Products

Languages and Technologies

Windows 8.1 Pro, Windows 7

C, C++, Java, Visual Basic 6

Basic Linux (Ubuntu 15.04, Red Hat 5)

My SQL

Adobe Photoshop CS6, Adobe Dreamweaver CS4

HTML, XML, PHP

MS Office (Word, Excel, PowerPoint, Visio, Outlook)

VBScript, JavaScript, CSS

Tools

Description

Adobe Photoshop CS6

Advanced graphics editing program.

Magento e-commerce

Enterprise class e-commerce platform.

Google Analytics

Web analytics service to track and report website traffic.

Google Webmaster Tools

Tool for indexing and optimizing visibility of website.

WordPress 4.1

Open source blogging platform/ CMS based on PHP and MySQL.

Listrak Suite

Advanced tool used for e-mail marketing campaigns.

Amazon Seller Desktop

Client side software for managing product listings on Amazon.com.

CrazyEgg Heatmap Service

Visual Website Analytics and Heatmap Service.

Constant Contact

Tool used for e-mail marketing campaigns & subscriber database.

RaffleCopter

A simple tool for creating and promoting sweepstakes.

Zencart e-commerce Software

Back-end software for Website Management.

SEO Elite

Software used for Search Engine Optimization.

Internet Business Promoter

Suite of professional web promotion tools.

Asana Productivity Suite

Web application designed to enable teamwork without email.

CloudFlare Site Optimization

Content delivery network, distributed DNS and reverse proxy service.

Cyberoam UTM Appliances

Unified network threat management appliances.

Aptana Studio / PHP 5.4.12

A powerful open-source web application development IDE.

WAMP Server

Windows based application server platform.

PROJECT WORK

I have successfully completed the following projects during my academic period:

* Designed and launched www.actudaipur.org.

* iRetail Point of Sale System (PHP/ci-bonfire).

* EasyAttend Attendance and Payroll System (Core PHP).

* CellShop Online Shopping Portal (PHP).

* Project on Quarry Automation for Touch Screens (Visual Basic 6).

* Project on Library Management (C

* Organized and conducted various successful events as Vice President of student council.

* Awarded for presentations on Nanotechnology, Teleportation and Augmented Reality.

ACADEMIC CREDENTIALS

Master of Computer Application (MCA Honors)

Rajasthan Technical University, India, Jul 2014

Bachelor of Computer Application (BCA)

Mohanlal Sukhadia University, India, Jul 2011

Cyberoam Certified Networking & Security Professional (CCNSP)

Cyberoam Security Systems, Feb 2015

Soft Skills

Time management, problem solver, proactive, team leader, creative.

PERSONAL PROFILE

Date of Birth : 1 Apr 1988

Languages : English, Hindi

Nationality : Indian

Marital Status : Single

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