Rosalia Ferrera

*** ***** ******, ******, *** Jersey 07065 * Home: 732-***-**** Cell: 908-***-**** * acpbyn@r.postjobfree.com

Professional Summary

Accomplished apparel industry professional with proven ability to drive revenue and margin growth across multiple classifications and

price points. Demonstrate broad-based strengths in Key Account Management, Inventory Planning, Product Performance Analysis, Retail

Math, Product Development, Merchandising, Team Building, Trend Analysis & Forecasting.

Work History:

Publisher/Editor, 02/2014 to Present

Hulafrog –Westfield-Clark, NJ

• Launched website in key local market with in Union County, NJ

• Oversee editorial content, including scheduled newsletters, managing home and landing page, regular features and sections.

• Drive new market opportunity through effective use of social media, event sponsorship, regional contest etc. to increase

subscriber base.

• Execute corporate sales initiatives to drive advertising sales.

• Partner/Consultant with clients to create compelling online advertising campaigns, events to increase their overall profitability.

Sales Manager, 05/2013 to 10/2013

Victoria Classics – Edison, NJ

• Daily management of assigned accounts’: Macy’s, Kohl’s, Bon-ton, Sears, Kmart, Ashley Furniture, Burlington.

• Collaborated with design team and buyers on new product development in the following classifications; Bedding, Bath,

Window Treatments.

• Analyzed and reported on seasonal customer activity, business trends, and white space opportunity.

Account Executive, 04/2010 to 09/2010

Age Group LLC – New York, NY

• Area of concentration: junior/young men’s intimate apparel

• Account base consisted of off-price vendors; Burlington, TJ-Maxx, Century 21, Filene’s Basement, Daffy’s, Pay Half.

Senior Account Executive, 12/2007 to 05/2008

Li Fung USA – New York, NY

• Private label for Sears consisting of Young Men’s / Boys 8-20.

• Established wholesale IMU and SRP.

• Management of inventories.

• Worked closely with the design and merchandising team to review initial concept, color, and final product assortment.

• Daily communication with internal departments; i.e. production, logistics/distribution, customer service.

• Supervised a sales force of three sales associates.

• Monitored market activity and quoted pricing to maintain healthy profit margins.

Senior Account Executive, 06/2005 to 07/2007

Kellwood – New York, NY

• Managed following accounts: Federated Department Stores (Macy’s) / Dillards, totaling $14M in annual sales.

• Oversaw sales forecasting, goal setting, and performance reporting for all accounts.

• Worked closely with divisional buyers analyzing weekly sales, reacting to best sellers, sales to stock, class analysis, monitored

monthly receipt flow.

• Recommended mark-up rates, mark-down rates and selling prices for merchandise.

• Planned and coordinated the availability of products for advertising and promotion purposes.

• Traveled to various markets to educate store management and sales staff on new merchandise during seasonal workshops.

Senior Account Executive, 07/2003 to 05/2005

Urban Menswear – New York, NY

• Managed the following account base; Federated Department Stores (Macy’s) / May Company Stores, accounts totaling $40M in

annual sales volume.

• Presented quarterly strategies, assortment direction, class plans to divisional buying teams.

• Ran markdown reports, managed replenishment programs, and analyzed weekly selling reports.

• Organized and tracked departmental receipt flow for new and reordered merchandise.

• Strategically involved in assortment edition, pricing (IMU/SRP), production unit forecasting during product development stage.

• Extensive travel to key markets.

Associate Merchandiser Manager, 10/2001 to 06/2003

Macy’s Merchandising Group – New York, NY

• Supported merchandise manager in strategically driving and managing the core vendor business in Young Men’s Departments;

Streetwear, Surf/Skate, Levi, Classification Tops / Bottoms, Athletic.

• Responsible for the development and execution of merchandise strategies, assortment editing, and the creation of

products/brands that are proprietary/exclusive to FDS.

• Tracked and monitored overall divisional performance of core vendors on a department, class, and key item basis.

• Analyzed sales to stock ratios on a weekly basis.

• Negotiated off price costs and re-orders of best sellers to ensure in-season profitability.

• Analyzed key aspects of the business to evaluate the factors driving results and summarized results into presentations.

• Established key core vendor relationships in the domestic branded market

• Coordinated upper management’s market visits.

Associated product Manager, 03/2000 to 10/2001

Macy’s Merchandising Group – New York, NY

• Oversaw the day-today product development needs for the Charter Club RTW brand.

• Negotiated fabric cost to ensure high mark up and overall profitability.

• Daily communication with overseas offices and divisional buyers.

• Successfully managed production activity to ensure timely shipments.

• Maintained and communicated daily productivity and shipment reports of all departments required.

• Tracked daily unit selling and performance.

• Created master contracts and line sheets.

• Researched market trends and fabrics.

Production Control Assistant, 08/1998 to 03/2000

Phillips-Van Heusen – Bridgewater, NJ

• Creation and maintenance of lot cards, purchase orders, and costing spreadsheets.

• Constant contact with various internal departments (i.e.Piece Goods, Traffic, Sales, Marketing Services, and Warehouses).

• Maintained and communicated daily productivity and shipment reports for all departments.

• Managed cut scales.

• Inventory management.

Education

B.S. Management Science, Concentration in Marketing, 1998

Kean University

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