*** **** **** **, *** *E

New York, N.Y. *****

917-***-****

Mindy B. Wasserman acpaas@r.postjobfree.com

www.mindywasserman.com

linkedin.com/in/mindywasserman/

*** ********** ********* **********

High-level strategist, big-idea facilitator and hands-on tactician. Expert at delivering insights

driven innovative cross-channel 360 solutions for Fortune 500 brands. Actively marry

offline & online to maximize budgets, consumer impact and ROI.

AREAS OF EXPERTISE

Management/Business Development Specialties

360 Integrated Marketing

• Team Leadership & Development • Video & Digital Storytelling

• Strategy & Concept Development

• Resource Mobilization • Content/Social Media Strategy

• Plan Design & Activation

• ROI Optimization • Brainstorming/Ideation

• Cross-Functional Team Leadership

• Client Stewardship • Partnership Marketing

• Advertising, Promotion, Digital &

• Lead Generation/Conversion

Social Media, Shopper Marketing

Broad Based Industry Experience; Organic & Natural Products, Consumer Packaged Goods,

Health & Wellness, Beverage, Media & Entertainment

PROFESSIONAL EXPERIENCE

M.INDIE SOLUTIONS 2011-Present

• Founded 360 marketing & video solutions consultancy

– Deliver best-in-class strategic 360 marketing for Fortune 500 companies & small business

– Mobilized resource network to deliver affordable video content to support digital/social initiatives

• Hain Celestial Group (2013-Present)

– Brand liaison overseeing agency/vendor relationships & multi-million dollar marketing budgets

focused on digital & shopper marketing channels

– Spearhead 360 planning & execution for Imagine, Health Valley, Dream & Westsoy brands

– Manage coupon initiatives and consumer relation action points for the Spectrum brand

• KenetMD Skincare & KenetMD for Hyatt Hotel

– Develop content strategy & manage social media channels (Facebook, Twitter & Pinterest)

– Consult on partnership marketing opportunities for Hyatt Hotel product line

– Plan and execute blogger events (in office & online)

• Pro Bono Projects

– UJA- Management Assistance Program: Digital & social media consultation

– Global Focus on Cancer: Fundraising & marketing

• Other Client Experience

– Synergistic Marketing: Digital couponing consultation & research

– YMCA of Washington Heights & Inwood: Website redesign & introduction to Facebook

– Catch 24 Digital: New business & account management (Vivo Health, Optimum, West Flooring)

– Healthplex Dental Plans: Brand campaign & integrated marketing plan development

– Source Marketing: Concept development, plan execution & research (HCG, Unilever & Tyson)

Mindy B. Wasserman Pg.2.

THINK 360 INC. 2002-2010

Vice President, Group Account Director (6 Years)

Group Account Director (3 Years)

Led T360 to spot on Promo 100 as ‘#5 Creative Agency in US’ & ‘#15 Fasting Growing Agency’

•

Spearheaded T360 marketing, achieved 35% increase in meetings with new prospects

•

Prospected new business; pitched & won Crayola, Tata Brands & Sandra Lee Semi-Homemade

•

Stewardship of top 5 revenue clients including Hain Celestial Group & HJ Heinz

•

Select ‘results-oriented’ accomplishments:

•

– 360 launch campaign for Ore-Ida Steam n’ Mash featuring Sandra Lee Semi-Homemade; drove

sustained sales velocity (retail +162%, WalMart +235%)

– Introduced Terra Chips to online activation with a cause-related holiday campaign that captured

the brand’s artistic nature and resonated with consumer values

– Delivered 22% dollar sales lift; Scooby Snacks ‘Get Out & Doo’ partnership program with the

President’s Council on Sports & Fitness. Invited to Washington, DC to present program at the

council’s annual board meeting.

Clients: Crayola, Del Monte, Hain Celestial Group, HJ Heinz, Just Born, Sandra Lee, Unilever

VERTICAL MIX MARKETING 4 Years

Vice President, General Manager (2 Years)

Vice President (2 Years)

• Supervised 18-team promotion division & managed overall agency operations to lead

VMM to a spot on Promo’s ‘Top Ten Hottest Agency’ list

• Increased revenue 62% & profitability 12% by integrating growth disciplines & identifying

new revenue streams through account and marketplace analysis. Secured $2.5MM in new client billings

• Select ‘results-oriented’ accomplishments:

– PMA Reggie Award (Local Power), CTAM Mark Award (Student Stock Tournament)

– ‘Complete Olympics’ Affiliate Program; 34:1 ROI & 27% > ad sales by neutralizing carriage rate

increase & maximizing value paid by NBC Cable Networks for event broadcast rights

Clients: ACTV, Adlink, A&E, CBS, Chase, Clear Channel, CTAM, Fox Cable, Gravity Games,

Lifetime TV, MediaAmerica, NBC Cable, Tech TV, The Weather Channel, TNT

CUNDARI, USA 2 Years

Sr. Vice President (2 Years)

• Responsible for integrating promotion division to transform advertising agency into a full-service

marketing agency

Clients: Florida Department of Citrus, Tic Tac, New York Times, 1-800-FLOWERS

ALCONE MARKETING GROUP 7 Years

Vice President (2 Years) / Group Account Director (3 Years) / Director (2 Years)

Clients: Alcon, Colgate Palmolive, Fromageries Bel, Haagen-Daz, Lever Brothers, M&M/Mars,

Nabisco, PET Foods, QVC, Van den Bergh Foods, Warner-Lambert

SIEBEL/MOHR INC. 5 Years

Sr. Account Executive (2 Years) / Account Executive (2 Years) / Asst. Account Executive (1 Year)

Clients: Joseph E. Seagrams & Sons, Lehn & Fink, Mennen

EDUCATION: State University of New York at Binghamton, Bachelor of Arts

Contact this candidate