S Diverse background combines extensive experience in digital and print mediums.
Exceptional communication skills with the ability to build community relations both
online and off. Thrives in fast paced, learning-centric environment. Self-starter looking
Tina Shang to apply unique skill-set in a progressive workplace that will allow professional growth.
SOCIAL MEDIA MARKETING
acp6ye@r.postjobfree.com
EXPERIENCE
Morris Multimedia Digital Marketing & Social Media Coordinator – Southern Standard
2014 - 2015 • Collaborate with advertising and management to develop social media and digital
ad campaigns.
• Redesign digital marketing materials.
• Manage all digital assets including social media, digital advertising, and analytics.
• Increase Facebook interaction and establish brand on new social media platforms.
• Set up and manage digital advertising accounts through Google DFP and Banner.
• Manage website, develop new modules and maintain site through proprietary CMS.
• Assisted with App design and development for the organization.
• Develop digital contests Increased contest participation by 56% in six months.
Shang Studio Marketing & Web Development
• Manage all client accounts. Provide customer service and support.
2005 - 2014
• Content management, monitor and analyze data, prepare reports for clients.
• Develop marketing strategy
• Community outreach and public relations.
Herald Chronicle Staff Writer & Social Media Management
• Write and edit county government and community news.
2012 - 2014
• Strengthen relationships with key government officials and community leaders.
• Train employees in the use of social media and website platforms.
• Improve user engagement through dynamic content and digital storytelling.
• Provide supporting materials for articles, such as video, audio and photos.
TCT Meadowlark Administrative Consultant
• Implement and train employees on new transportation and payroll software.
2008 - 2010
• Update hardware and assisted with all training.
• Assist vice president with HR, payroll, invoicing, dispatch, new driver training and
basic office management duties.
• Restructure outdated company filing system.
EDUCATION
Middle Tennessee B.S. New Media Communication & Organizational Communication
State University Honors Scholar & Experiential Learning Scholar
2013 - PRESENT One of only 15 selected as Inaugural Class for the Honors Transfer Fellowship
Awarded Outstanding Senior in New Media 2015
Motlow State A.S. Mass Communication, Media Studies
Community College Honors Scholar - Graduated Summa Cum Laude
2011 - 2013 Who’s Who in American Universities and Colleges 2012 and 2013
International Ambassadorship. London 2012 and South Africa in 2013
Served on the Motlow technology advisory board 2013
R ECENT PROJECTS
MTSU DIGITAL HALL OF FAME: Content lead for creation of the Digital Hall of Fame at College of Mass Communication.
MTSU FIRST LOOK: Social media strategist for First Look MTSU, a talent competition showcasing student work. Created a content
calendar, developed a social media plan, and established the event online.
CENTER FOR POPULAR MUSIC APP: Worked with a team to develop a magazine app from conception to completion for the Center
for Popular Music at MTSU. App recognized at Journalism Interactive student showcase and at MTSU First Look Awards.
RELEVANT SKILLS
Professional Skills Digital Skills Marketing Skills
SOCIAL MEDIA ADOBE CREATIVE SUITE PROJECT MANAGEMENT
PUBLIC RELATIONS HOOTSUITE CERTIFIED BRAND MANAGEMENT
ADVERTISING MICROSOFT OFFICE MARKET RESEARCH
PHOTOGRAPHY WORDPRESS & JOOMLA COMMUNITY RELATIONS
GRAPHIC DESIGN GOOGLE DFP & ADWORDS DIGITAL MARKETING
COMPETENCIES
RESEARCH & ANALYTICS
G RAPHIC DESIGN
C OMMUNITY BUILDING
W RITING & EDITING
PUBLIC RELATIONS
M ARKETING
C OMMUNICATION
SOCIAL MEDIA
Tina Shang
1330 Harton Blvd. Tullahoma, TN
acp6ye@r.postjobfree.com