CHRISTOPHER PAUL MOORE +1-401-***-****

*** ********* ****** acp5k8@r.postjobfree.com

Coventry, RI 02816 @c_paul_moore

www.linkedin.com/in/christopherpaulmoore

EXECUTIVE PROFILE

Domestic and international leader with progressive responsibility and oversight for strategy, sales operations, marketing, product, and program management.

Areas of expertise include PDLC and SDLC product development, product management, implementation, enrollment, pricing, performance, adjudication, policy and platform integration, population health management, health management services, and cross-functional product management throughout mobile health (mHealth), health care, life sciences marketing, and financial services sectors; majority within Fortune 50 and Global 100 health care Companies.

EMPLOYMENT EXPERIENCE

Director, Product Program Management Layoff

Physicians Interactive 2014-2015

Managed mobile product strategy, development, vision, and roadmap, for physician to patient (P2P) product platform

Defined product vision with emphasis on targeted value propositions and pitched market stories specific to payers, ACOs, and retail pharma executive leadership audiences, centered on solutions to pain points including MU-II, quality metrics, medical loss ratio (MLR) calibration and Triple Part Aim

Oversaw all phases of the development process using agile methodology – from idea conception, to wireframes and prototyping, to design and implementation

Managed team located offshore for product releases, technical implementation and delivery

Defined user stories and specs, led daily scrums, and executed product sprint releases to meet required technical deadlines

Managed product marketing related activities, including positioning of products, tracking competitive intelligence and developing sales materials

Reinvigorated the product mix to better compete in the crowded mobile health (mHealth) marketplace; reconfigured product development and product marketing departments within five month timeframe, exceeding goals of Board for a more scalable organization by end of 2014

Led integration team for development of patient portal workflows with market-leading payer platform

Analyzed multiple electronic medical record (EMR) companies and structured API builds that connect with their workflow for P2P product platform

Defined integration strategies across other product lines within Physicians Interactive (eSampling, Physician Feedback, eCouponing, EMR/electronic health record integration, patient community portals)

Senior Manager, PMO

Aetna International 2011-2014

Developed multi-year strategy; managed and executed initiatives that promote and support organizational strategy for the adoption of population health management, adherence and expatriate health management solutions

China population health management infrastructure:

oLed product infrastructure build and managed multi-layered project team of 25 senior-level (VP/Director) individual contributors, focused on priority deliverables and timetables to secure multi-million dollar municipal bid for Tianjin’s Binhai New Area HIE/HIT initiative

Strategic product and program management for Americas region:

oDeveloped bespoke FWA and subrogation solution in partnership with domestic technology for 1.2 million members covered under JV with GNP, a leading carrier in Mexico

oThrough a “facultative arrangement” with Financial Services Commission, obtained approval to allow Aetna products to be sold on-shore in target Caribbean nations; increased revenues by 12% YOY

oDeveloped Latin America specific FI individual and group plans (LACP) through broker/consultant as well as plan sponsor feedback and external research; regional growth of 13% in year one, alone

oDirected the development of population health solutions pilot for third-party administrators (TPAs) and Provincial Health Systems in Canada, including user experience mapping, for adherence to outpatient prescriptions not fully covered by provincial plans

oIdentified need, developed business case, and received senior leadership approval, funding for tri-lingual Latin America focused service center, which opened in September 2013

•Increased retention of LatAm book of business from 87% to 94% since inception

oDeveloped strategic road maps and user experiences for execution of targeted medical and ancillary sales and retention initiatives in key countries of Brazil, Mexico, Colombia, Peru, Chile and Canada via high-impact verticals

•Trained Sales Directors and Account Managers on identified verticals, including support materials and “how to sell against our competitors” research

Identified gaps in competitor profiles; developed and executed on disruption strategy to present M & A plan or to generate new business; upsell/cross-sell revenue

Managed the day-to-day relationship with internal business partners throughout Enterprise (i.e., International IT, Emerging Businesses, Legal, Network, Underwriting, Regulatory, and Marketing)

Assistant Vice President; Global Operations, Marketing & Product (Americas);

The Royal Bank of Scotland Group, plc 2010-2011

Developed solutions tied to capital technology investment through market penetration, abandonment based on RBS’ five-year strategic plan

Product manager for solutions tied to capital technology investment to bring RBS above par against competitors, including Corporate Credit Card improvements, E-Deposit consumer launch and Electronic Data Interchange (EDI) facilitation; five year revenue over $11.2 million

Managed comprehensive market analysis to determine market penetration and market abandonment models proposed through business case, based on Royal Bank of Scotland Group five-year strategic plan

Ran multiple external-facing prospect and client-facing lead generation and retention campaigns which generated over $1.5 million dollars in incremental, overall campaign revenue

Senior Strategic Marketing Manager

UnitedHealthcare® 2005-2010

Led marketing strategy, operations and campaign management in Northeast region and the Carolinas (Commercial, Community and Government (Medicare/Medicaid) plans) through integrated campaign planning, development, launch and evaluation tied to annual growth and retention goals

Managed product launches from go-to market planning to market rollout in largest revenue generating market ($9bn+), resulting in average 17% membership increase per year for small group and middle market

Led project management for direct mail campaigns, generating over $8.5 million dollars in incremental campaign revenue and ROI at or above 102.3%, on average

Managed external communications to over 12,000 physicians, brokers and members per publication: broker manuals, physician reference guides and pharmaceutical bulletins

Marketing Specialist

MetLife® 2002-2005

Implemented and led evaluation of sales operations processes and marketing communications for East Coast and Central regions.

Managed broker appointment process for the two highest-grossing sales regions in the United States

Developed process improvements to increase agency production on a state-by-state basis

oReduced licensing and appointment process by two business days

Managed Corporate Marketing Yellow Pages program, which generated seven to ten insertion order requests per day

Account Coordinator 2000-2002

Newberry Public Relations; East Providence, RI

Supported President and account management within firm; identified growth and retention strategies

Proposed to leadership via business case, and managed marketing audits as upsell by the agency; increased agency revenue by 11%

Managed multiple press conferences for agency: Alzheimer's Association-Rhode Island Chapter, Brooks Pharmacy Ocean State Marathon, Rhode Island International Film Festival, and Literacy Volunteers of America-Rhode Island

Developed and led sponsorship program for Team 88 Racing, a start-up NASCAR®-eligible racing team-secured four major sponsorships from local vendors for the 2001 season

EDUCATION

Master of Arts, Emerson College; Boston, Massachusetts

Concentration: Integrated Marketing Communication

Contact this candidate