E MILY ( GUERIN) SHERMAN
Miami, FL 401-***-**** acp1a1@r.postjobfree.com
S UMMARY
* ***** ** *******-******* marketing in Pharma clinical trials and
biotech clinical research
* ***** ** ******* ****eting communications experience
7+ years of SEO /search marketing and social media/inbound
marketing experience
Proven track record of success using SEO and social media
B.S. degree in Microbiology and 6 MBA courses completed
5 years of project management experience
Adaptable to changing workplaces with an endless curiosity for
learning new concepts and committed to exceeding goals
Dedicated organizer of community/charity events involving
colleagues and clients
Expert in MS Excel 2013, MS Access 2013, MS PowerPoint 2013,
MS Outlook 2010, SharePoint 2010, Salesforce, Citeline, SAP
Relocating to Miami, FL for family reasons and thus seeking
new opportunities
A WARDS
“Spot Award for High Performance” Bonus, SeraCare Life Sciences 2011
M OST RELEVANT EXPERI E NCE
Emily’s Enchantments LLC, (online based) Rhode Island
Financial Investor, Social Media Marketing Director Dec 2010 – Oct 2014
Built a Rhode Island wedding invitations company on the side
“just for fun” using strategic blogging, search engine marketing,
SEO web design and MBA marketing course experience
Relevant keywords – i.e. “RI wedding invitations”, “Invitations
RI”, “Rhode island wedding invitations”, etc., show company
website the Top #2 to Top #6 in organic Google search results
Over 45,000 visitors per month per Google Analytics
21% bounce average bounce rate and 6.5 min average site time
Increased sales revenue by 76% from FY2013 to FY 2014 from
increased SEO, social media listening, and strategic networking
O THER R ELATED EXPERIENCE
Shire Pharmaceuticals
Patient Recruitment & Engagement October 2014 - Present
Recruit patients for clinical trials using advanced marketing,
advertising, digital communications and social media tactics
Implement, track, analyze geo-targeted PPC campaigns using
specific clinical trial relevant keywords
E MILY (GUERIN) SHERM AN P AGE 2
o Ex: Increased URL traffic by 41% for a clinical study
campaign from Jan – Jun 2015 with a 27% bounce rate
and average of 7 minutes on site, 5% conversion rate.
Review study branding, color palettes, logo design
Monitor study timelines, patient recruitment, retention, and
provide weekly data analysis to ensure timely study deliverables
Serve as primary point of contact for internal study teams to
provide Recruitment & Retention services to address their needs
Proactively recognize any potential study problems, barriers to
enrollment or study feasibility, and provide recommended
action-oriented contingency plans
o Ex: Organized a team “rumble” (brainstorming meeting)
and invited other departments, our executive leadership,
our CROs, and representatives from some of our sites to
provide fresh perspective on where we can improve and
how we can implement immediate solutions
Review and select study materials including patient-facing
marketing collateral and organize study start up activities
Liaise between Compliance, Legal, Medical, Procurement, Ethics
Committee/IRB, and other internal stakeholders to facilitate
clinical study deliverables and mitigate risk
SeraCare Life Sciences, Milford, MA
Donor Recruitment Specialist May 2010 – Sept 2014
Developed patient-facing and B2B client-facing print marketing
materials and digital communications
Trained department team members on the donor/patient
recruitment processes, cold calling, patient-centric spin selling,
and social media marketing techniques.
Determined recruitment feasibility, site feasibility and
donor/patient enrollment forecasts to provide accurate
proposals and timelines to sponsors
Interfaced with patients directly to recruit their participation as
blood or serum donors for client-sponsored projects through
strategic social media marketing, keyword search engine
advertising, and physician partnerships
Cross-functionally and simultaneously assisted the Sales Director
in managing sales representatives’ on a weekly basis by following
up on their progress in closing sales, delivering quotes, and
initiating contact with new customers to help during a 10 month
span of limited resources
o Ex: Managed IVD customer sales inquiries and quote
activities by tracking, reporting, and analyzing weekly
metrics for executive management
Cross-functionally and simultaneously assisted MarCom in
creating content for new product promotion simply to learn
more about another business unit
E MILY (GUERIN) SHERM AN P AGE 3
Served as the primary contact for all sponsors requiring Donor
(Patient) Recruitment and Retention services in clinical studies
o Ex: Presented all recruitment tactics and ROI for Pharma
and IVD research sponsors along with pricing and
projected timelines
Developed recruitment strategies and tactics for all studies and
provided ROI analysis along with implementation plans
o Ex: Independently researched trends in recruitment, new
technologies, and vetted new vendors as needed to
improve recruitment capabilities
Recruited, vetted and managed new sites through clinician and
physician networking
o Ex: Enthusiastic and comfortable with traveling and
interfacing with PIs at face to face site meetings and at
several national conventions
Identified potential study problems early and determined
contingency plans to prevent enrollment delays
o Ex: Served as the primary liaison and manager of a 12
month SLE / Lupus study with a major $40 billion Pharma
sponsor. Predicted delays in recruitment based on
sponsor’s study design and implemented preventative
strategies that were successful in achieving milestones
Managed Principal Investigators at clinical sites in both foreign
and domestic locations for clinical diagnostics research studies
o Ex: Managed sites donor (patient) enrollment and timely
collection of blood samples in several oncology and
autoimmune studies
University of Rhode Island, Kingston, RI
Marketing Assistant Internship Sept 2009 – Jan 2010
Conducted email marketing & social media marketing campaigns
Assisted in editing publications for digital and print media
Served as a student orator to 300+ parents and students at Fall
Open House 2009
E DUCATION
University of Rhode Island
MBA Coursework – transferring Northeastern to finish MBA online 2016 Expected
Areas of Concentration: Marketing
Inbound Marketing University (online)
Social Media Marketing Certification 2011
University of Rhode Island
B.S. in Microbiology 2010
Minors: Chemistry, Business Administration
Boston University
Two Years of Biology Studies 2008