Seher ERBIL

*** ******** ******, *******, ** M*S 2R4

acoybo@r.postjobfree.com 416-***-****

Summary of Career Focus

Strategic Business Management

Contributed insight and strategic direction to the business plans and day-

to-day operations to enable and enhance growth potential; developed

understanding of P & L drivers.

Marketing Communications

Managed and supervised the creative development of TV, cinema, print,

outdoor, internet advertising, trade marketing and merchandising programs

managing an advertising budget of $ 20 million.

Event/ Cause Marketing

Developed and directed brand and/or corporate event and cause marketing

initiatives around jazz music, cinema and sports; developed trademark

licensing programs liaising with music companies and media.

Analytics

Guided several research projects such as product and packaging tests,

advertising concept tests, general consumer surveys, retailer audits and

focus groups; and worked with sales data to drive marketing initiatives.

.

Team and Project Management

Managed several external and internal relationships such as advertising

agencies and research companies; sales, finance, supply-chain and legal

departments.

Work History

Consultant/ Sales & Marketing

A-Game Consulting / Toronto, Canada/ August 2014- Current

An entrepreneurial initiative in consultancy and project management

o Planning an international event in Toronto which will bring leaders of

the spiritual world with the environmental scientists and non-profits.

o Providing direction and support in international business owners for

their smooth transition in the Canadian market.

Director/ Board Member

Jazz FM 91/ Toronto, Canada/ January 2012- Current

Highly prestigious specialized and non-profit radio station broadcasting

globally

o Actively participating and leading the concept development for new

fund-raising opportunities that will expand the main vision of the

organization.

Director/ Board Member

Artscape Wychwood Barns Assoc./ Toronto, Canada/ January 2015- Current

Highly prestigious specialized and non-profit radio station broadcasting

globally

o Actively participating and leading the concept development for new

programming and community engagement opportunities that will expand

the main vision of the organization.

Manager/ Brand Marketing

Thane International- Toronto, Canada/ February 2012- September 2013

Global Leader in Direct Response Marketing

o Guided the North American marketing strategies for Health & Beauty

and Kitchenware corporate brands such as Slim & Lift, H2O Floor

Care and FlavorQuik.

o Lead the packaging design, manuals, and promotional micro websites

for direct response audience for the Thane brand portfolio and

their international adaptation.

o Worked collaboratively with key stakeholders on the development of

new products and line extensions for leading fitness brands.

o Supervised the production process and relationships with

international manufacturing units for new fitness products.

Marketing Manager

Vincor Canada/ Toronto, Canada / 2011(Contract)

Global leader in Wine & Spirits Industry

o Acted as the team leader for development of new brand introductions

and line extensions of a variety of leading brands.

o Led and inaugurated the trade event initiative for the Company's

community of independent retailers

o Developed on-line communication and social media tools in order to

improve interaction with the consumers and business owners.

o Supervised the relationships with external and internal stakeholders

such as advertising agencies, research companies and business

consultants

Due to family reasons, I spent January 2009- May 2010 abroad.

Senior Product Marketing Manager

Fellowes Canada/ Toronto, Canada/ 2008 (Contract)

Leading manufacturer of globally acknowledged quality consumer and office

goods

o Reporting directly to the president, managed the product portfolio

profitability for more than a thousand SKU's available in Canadian

market.

o Improved Canadian web business by effective SEM both at company and

customer level.

o Managed a team of four people, leading, guiding and mentoring their

careers as well as supervising their day-to-day performance.

Brand Manager- Lighters

BIC Inc. / Toronto, Canada/ 2004-2008

Global provider of quality and convenient consumer packaged goods for

everyday use

o Collaborated with American and European counterparts, led new

product development and added a minimum of 5 new product

introductions every year accounting for 15 % of dollar growth.

o Created and implemented youth marketing programs to enhance the

brand perception and audience engagement through use of several

fashion brands

o Developed and supervised the implementation of marketing

communication programs increasing unaided brand awareness by 3

percentage points in three years.

Brand Manager & Marketing Director

Philip Morris International/ Istanbul, Turkey / 1987 -2001

Multi-billion dollar Fortune 100 Company specialized in Consumer Packaged

Goods

o Directed marketing and brand strategies enabling a program of 5 new

brand development and line extension projects within a year which

contributed additional 8 percentage points.

o Acted as global/regional team leader for development of advertising

and promotion programs, supervised commercial and print media

production, managed a budget of $ 20 million.

o Led a team of forty people and development of their career paths and

training plans.

Education

Master of Public Administration / Baruch College, CUNY / New York, USA

B.A. Business Administration / Bosphorus University /Istanbul, Turkey

International Affairs Certificate Program / New York University /New York,

USA

"Get on Board" Certificate Program/ Board Governance/ Canadian Board

Diversity Council

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