Magali Cario

International Marketing Communication Manager

** * **** ** *** 65 - New York, NY 10025

acoy8t@r.postjobfree.com - +1-718-***-**-**

WORK EXPERIENCE

EMEA South Marketing Programs Manager

Actuate, now OpenText - Paris (75) - 2010 to 2014

• Generate and nurture demand for the EMEA south sales pipeline.

• Define local strategies and execute plans including a mix of emailing campaigns, in-house and third party

events, digital campaigns like content syndication, SEO, SEM, social media and direct marketing campaigns.

• Improve the brand notoriety on local markets by launching local websites and empowering our relationship

with local analysts.

=> I exceeded my lead generation objectives three years in a row and 90% of the sales pipeline was originated

or influenced by Marketing activities

International Marketing Manager

Actualize - Madrid, Madrid - 2009 to 2009

• Detect business opportunities for international expansion, study markets and prepare business plans.

• Support the subsidiaries openings and lead their Marketing activity.

• Build go-to-market strategies for Channel Sales.

=> Actualize opened its first subsidiaries in 2009 : UK, Mexico, Chile

Marketing Communication Manager

Peugeot Motorcycles - Madrid, Madrid - 2005 to 2008

• Build brand awareness using a mix of advertising campaigns, tradeshows, PR, press launches, sponsorships

operations, local website launch with SEO and SEM.

• Manage the retail marketing, support the dealers with POS material, corporate identification, sales

promotions.

• Study market, define strategies, forecast, manage budget and report to headquarter.

=> Spanish sales grew by 30% in 2006 and number of point of sales doubled between 2006 and 2008

Product Manager Assistant

Tipiak - Nantes (44) - 2004 to 2004

• Assist the frozen meals product managers in realising market studies, commercial

reporting, benchmark analysis, and in leading the relationship with advertising

agencies and market studies providers.

• manage the first phases of a new product project.

Communication Assistant

PSA Peugeot Citroën - Madrid, Madrid - 2002 to 2002

• Assist the Internal Communication department with daily press review, internal

communication campaigns design, redaction of internal notes and press releases,

translations, graphic design, events Organization like receptions, press conferences,

contests, etc.

EDUCATION

ICEX Spain's Foreign Business institute - Madrid, Madrid

2009

Master in Business

Audencia, major French Business School - Nantes (44)

2000 to 2004

OHIO STATE UNIVERSITY - Columbus, OH

2003 to 2003

Tec de Monterrey - Monterrey, N. L.

2003 to 2003

SKILLS

• Marketing Communication skills: demand generation, localization, operational Marketing, digital Marketing,

market studies, Marketing Programs design and execution, events organization, PR, webmaster.

• Management skills: planning, budgeting and reporting; management of agencies

and freelancers, team management

• Computer skills: email automation tools (Eloqua, Emailvision, Marketo), web

design (HTML programming, CMS), Office pack, CRM (Salesforce), Analytics (Oracle

Sales Analyzer, Google Analytics, BIRT Analytics)

• Language skills: fluent Spanish and English, native French, basic Italian.

LINKS

http://www.linkedin.com/in/magalicario/en

ADDITIONAL INFORMATION

Hobbies: Basket-ball (competitive player for more than 15 years), Athletics (competition for 10 years and

certified trainer), travels,…

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