Simona Ferraro

** ******** ****** ? River Edge, NJ 07661 ? Phone: 201-***-**** ?

acoy50@r.postjobfree.com

PROFILE Marcom professional experienced in leading corporate and

retailer marketing initiatives. Accomplished leader able to

conceptualize and orchestrate marketing campaigns that reinforce

and build brand image and drive customer retention. Expert in

content and user experience development on multiple platforms

including digital, social and traditional media.

SKILLS ? Marketing Strategies and Campaigns ? Talent

Development

? Multi-channel Content Development ? Cohesive Team

Building

? Product Positioning and Branding ? Creative and Strategy

Team Leadership

? New Product and Brand Launches ? Strong Analytical,

Quantitative and Strategic Skills

? Corporate and Dealer Communications ? Effectively

Interact with All Levels of Management

? MS Project, MS Visio, MS Office (Excel, PowerPoint, Publisher,

Word), Photoshop, Acrobat X Pro

WORK EXPERIENCE

Supervisor, Service Products Mercedes-Benz, USA, Montvale,

NJ Jan 2015 - Present

Product Management, Service (PM Service)

. Design revenue generating products and enhance existing products

to increase customer retention in support of the +370 dealer

network. Create project plan and launch map for implementation.

. Interface with all levels of Dealership Management to display

benefit, change behavior and complete Service Differentiation

implementation for all new product development.

. Collaborate with Home Office, Regions and Daimler Service

Differentiation teams to develop the processes, tools and programs

needed to support ongoing development of the Parts & Service

business.

. Supervise and direct the PM Service team to ensure timely and

successful program launches. Foster a team that is empowered and

accountable for their actions and projects. Monitor results and

provide guidance.

Interim Manager Mercedes-Benz, USA, Montvale, NJ

Nov 2013 - Sep 2014

After-Sales Marketing Strategy (ASMS)

. Developed and executed +$5M strategic marketing plan for After-

Sales Business Development in support of passenger car, Sprinter

and smart brands +$1.5B revenue targets.

. Oversaw and managed several key agency and vendor relationships.

Renegotiated contracts and addendums.

. Supervised and directed the ASMS team to ensure timely and

successful program launches. Managed the onboarding and training

process of new team member.

. Select accomplishments:

o Led cross-functional team in the successful transition of CRM

platform. Oversaw network-wide deployment.

o Analyzed key campaign results and overhauled retention campaign

to sharpen target, reducing spend by and increasing response

rate by 2%.

o Utilized Facebook platform to launch unknown customer campaign

leading to a 13.4% response rate versus 3% on previous social

media channels.

Specialist, Parts and Accessories Mercedes-Benz, USA,

Montvale, NJ Feb 2013 - Dec 2014

After-Sales Marketing Strategy

. Executed +$2M strategic marketing plan for Parts and Accessories

to provide dealers a complete marketing platform for passenger

car, Sprinter, smart and Lifestyle brands.

. Oversaw and managed several key agencies and vendors to ensure

successful program launches. Collected, analyzed and presented

campaign costs and results.

. Select accomplishments:

o Managed the creation and launch of PartsPro - a brand

differentiator for dealers' wholesale business.

o Led cross-functional team in www.mbusa.com/ServiceandParts

overhaul improving on user experience.

o Key contributor to Lifestyle Collection rebranding - vendor

transition, accessories.mbusa.com launch and product selection

overhaul.

o Project manager for the +$2M National Parts & Service Managers

Meeting, a +1200 attendee event.

Telematics Development Specialist Mercedes-Benz, USA, Montvale,

NJ Apr 2012 - Feb 2013

Dealer Business Development

. Defined overall After-Sales Business Development role in Daimler

Telematics strategy.

. Actively managed project plan, deliverables, dependencies and

outcome. Ensured that the project goals and objectives are

achieved within the defined guidelines established by the relevant

stakeholders and management committees.

. Coordinated launch activities for dealer network through timely

and effective communication.

. Select accomplishments:

o Led cross-functional team in launching a new marketing channel

through the mbrace app.

o Managed the replacement of the maintenance algorithm in CRM

platform with real-time vehicle data.

Accessories Marketing Specialist Mercedes-Benz, USA, Montvale,

NJ Apr 2011 - Apr 2012

Accessories Marketing

. Executed +$1M strategic marketing plan for Accessories in support

of passenger car, Sprinter, smart and Lifestyle brands.

. Oversaw and managed several key agencies and vendors to ensure

successful program launches. Collected, analyzed and presented

campaign costs and results.

. Select accomplishments:

o Led brand expansion by managing www.mbusa.com/GenuineAccessories

site overhaul, launch of content on iPad and In-Dealership

Visualizer apps as well as vehicle Build Your Own.

o Key contributor to Lifestyle Collection seasonal product

selection, catalog creation and marketing initiatives.

Diversity and Inclusion Liaison Mercedes-Benz, USA,

Montvale, NJ May 2008 - Mar 2011

Office of Diversity and Inclusion

. Oversaw execution of internal and external Diversity and Inclusion

events and activities.

. Assisted in planning the +$.5M departmental budget and negotiating

sponsorship agreements.

. Managed on-site logistics, secured vehicle placement, display

elements and staff at +40 yearly events.

. Select accomplishments:

o Led cross-functional team in analyzing and benchmarking internal

Diversity and Inclusion KPIs. Presented results to every

Department area increasing topic visibility.

o Launched Celebrating Diversity and Work/Life Balance Clubs

allowing employees the opportunity to engage with colleagues who

share similar hobbies, activities or interests.

EDUCATION

William Paterson University Wayne, NJ

. MBA in Business Administration and Management Awarded

Graduate Fellowship

William Paterson University Wayne, NJ

. BS in Business Administration and Management Dean's List;

Cum Laude Honors

PORTFOLIO AND REFERENCES

Available upon request.

Contact this candidate