Qualifications for Executive Hospitality Management

Equipped with over 20 years of experience in hospitality, including 15 years in senior leadership roles. Diverse

background and experience spanning all time zones with a wide range of businesses, encompassing national franchise

brands (Marriott, Hilton, IHG, Choice, Cendant, Best Western, Carlson), private label/independent hotels and resorts,

freestanding restaurant franchises, golf courses, downhill ski, spa and wellness resorts, receiverships, and central

reservations/call centers. Meets/exceeds goals and drives growth by initiating action, setting high standards, inspiring

team members, and improving processes.

Expertise encompasses:

Strategic Planning θ Forecasting θ Budgeting θ P&L Responsibility θ Total Quality Management [TQM] θ Startups θ

Operations Management θ Policy & Procedure Development θ Corporate Communications θ Search Engine Marketing

[SEM] θ Search Engine Optimization [SEO] θ Social Media Optimization [SMO]

H I G HL I GH T S

» Spearheaded more than 30 new hotel openings as well as over 50 acquisitions with property improvement plans

[PIPs]/renovations; sample acquisitions included the following:

Waterstone in September 2010 (300 vacation rental units).

»

Beach Rentals of South Walton in November 2009 (250 vacation homes).

»

Sterling Resorts, LLC and Sterling Realty, LLC in September 2008 (1,500 vacation rentals).

»

Nine Hamptons in 2006; increased revenue and GOP by 12.3% and 61.6%, respectively, in the first year, and

»

by 5.9% and 8.1% in the second.

» Tampa Doubletree West Shore in 2006; improved operations and guest satisfaction by implementing a change of

ownership PIP that called for $4.2M in first year renovations.

» Boutique Hotels & Resorts in 2005 (43 hotels with 2,919 rooms).

» Contributed in the transition of Hersha Hospitality Management, LP from a private, ‘mom and pop’ with 5 properties in

1 state to a public, centralized REIT with 32 hotels in 5 states over a period of 6 years.

» Doubled company size in two years for Sterling Resorts, LLC.

» Guided Northwest Lodging to be ranked 46th among 2004’s top 100 management companies by Hotel Business

Magazine.

» Successfully took on challenging temporary assignments for transitioning/bankrupt hotels in workout stages.

C ARE E R TR A C K

SVP Finance & Assets

TWIN TIER HOSPITALITY, West Lake, OH 2013 to Present

Direct all aspects of Finance, Human Resource, Construction, Renovation, Franchise Conversion, and property

maintenance operations in a hotel management company with 1,000 – 2,000

employees and a portfolio of 17 Hilton,

totaling 2,800 keys delivering $100M in annual revenues with

Sheraton, Holiday Inn, Choice, and Best Western hotels

ADR of $133.54 and 35% GOP. Report directly to ownership.

President

BRITTAIN RESORT MANAGEMENT, Myrtle Beach, SC 2012 to 2013

Direct all aspects of a resort management company with 2,500 – 7,000 in Myrtle

employees and a portfolio of 12 resorts

Beach, SC totaling 4,500 keys delivering $150M in annual revenues with ADR of $133.54 and 55% GOP. Report

directly to a family ownership group. Startup of centralized call center with 60 employees to meet revenue and ROI goals to

service a market of fourteen million annual visitors.

President

ENCORE ENTERPRISES, DALLAS, TX 2005 TO 2012

Pineapple Management c.: Directs all aspects of a hotel management company with

Services, In

950 3,000 employees and

a portfolio of 37 hotels and 3 resorts (primarily Marriott and Hilton brands) in 13 states totaling 4,173 keys delivering $150M in

directly to the Chairman with quarterly BOD presentations.

annual revenues and 55% GOP. Reports

: Oversees a private label franchise branded condominium vacation rental and HOA Management

Sterling Resorts, LLC

Company comprising 13 resorts with 1,500 units, ADR of $145.95, $30 M in annual revenues, 12 HOA/COAs with 3,500+

members and annual budgets of $25 M, and 300 1,500 associates. Guides 30 call center employees to meet revenue and

ROI goals; provides conversion and call volume management. Leads private brand marketing to fuel guest and brand

growth.

BRSW : Manages a vacation home rental company with 250 beachfront residences,

Vacations, LLC

$3M in annual

revenues, and ADR of $168.74.

Chief Operating Officer

AFM HOSPITALITY, Seattle,

WA 2004

to 2005

Provided leadership to a public company whose combined divisions (Northwest Lodging International (USA), Inc.; Northwest

Lodging International (Canada), Inc.; AFM Asset Services, Inc.; Boutique Hotels & Resorts) comprised 70+ full and limited

service hotels across the US and Canada, 5,500 associates, $211M in annual revenues, and GOP of 45%. Provided back

of house support services in accounting.

Partner/Vice President of Finance/Administration

HERSHA HOSPITALITY MANAGEMENT, LP, Harrisburg, PA 1998 to 2004

Led the startup team for a new hospitality management company. Defined goals, vision, and strategy for growth through

acquisition, development, and next tier franchising. Managed 3,300 associates and 2,566 rooms delivering $120M in annual

revenues with 50% GOP via 11 franchises (Holiday Inn, Holiday Inn Express, Hampton Inn, Hampton Inn & Suites, Clarion

Suites, Comfort, Sleep Inn, Best Western, Ramada, Mainstay, DoubleTree Club).

Co Founder, President, Operating Partner

WELLSPRINGS MANAGEMENT GROUP, INC., Williamsburg, VA 1996 to 1998

Established a management company with two properties: Alpine Lake Resort (a $10M Four Seasons resort in the Appalachian

Mountains with an 18 hole golf course, recreational lake, downhill ski operation, spa/fitness center, full meeting and convention services for

up to 300, and annual revenues of $4.2M) and Coolfont Resort & Spa (a health and fitness resort with annual revenues of $3M).

Provided the Kripalu Center for Yoga & Health with consulting on reservations and housekeeping.

General Manager

NORTHWEST LODGING, INC., Seattle, WA 1994 to 1996

Directed the operations of the 250 room, full service Howard Johnson Plaza Hotel in Everett, WA. Served as team leader for

the 150 room, full service Ramada Inn Clover Island on the Columbia River in Kennewick, WA.

General Manager

ECONOMOS PROPERTIES, Virginia Beach, VA 1993

Managed the 183 room, full service, business class Omni Hotel located in Newport News on Virginia’s

Tidewater Peninsula.

General Manager/Special Projects Coordinator

HOSPITALITY UNLIMITED INVESTMENT, San Marino, CA 1990 to 1993

Oversaw the workout of the 150 room, bank owned Hollywood Legacy Hotel. Assisted in managing the 212 room, all suite,

full service Ramada Santa Maria. Supported special projects at the Fresno Hilton, Ramada Culver City, Ramada Santa

Maria, and Quality Inn Lompoc. Acted as turnaround team leader for the 225 room Quality Inn Lompoc.

C R E D EN TIA L S

The Educational Institute of the American Hotel & Motel Association:

Certified Hotel Administrator Certified Rooms Division Executive

Eastern Washington University, Cheney, WA:

Bachelor of Business Administration in Finance

Homeaway:

Customer Advisory Board Member former

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