Michael J. Phelan

* *** ****

Canton MA *****

Telephone: 781-***-**** (cell)

Email: acowcs@r.postjobfree.com

CAREER SUMMARY

Experienced and accomplished marketing executive with a strong track record

of success in increasing revenue through direct and indirect channels of

distribution in consumer and business markets. Experienced in the creation

and execution of Go-to-Market Plans, Demand Generation, Product Launch,

Channel Development and Marketing Partnerships.

PROFESSIONAL EXPERIENCE

Go-to-Market Pros 2013 to 2015

Principal: Go-to-Market Plans, Demand Generation, Business Development,

Channel Development

www.gotomarketpros.com

Projects included

. Development of Go-to-Market strategy and budget for new B2B division

(Iron Mountain)

. Creation of distribution channel and partner strategy (Verisign)

. Creation of channel and marketing partnership plan (iron Mountain)

. Reposition corporation in B2B market including new site and sales

assets (Support.com)

. Development and execution demand generation programs and budgets

(Support.com)

. Development of plans to close "Channel Partner" prospects

(Support.com)

. Development of nurturing program via salesforce.com and database

enhancement (Support.com)

. Led content marketing initiative designed to feed the buyer journey in

Eloqua (Iron Mountain)

Physicians Interactive, Marlborough, Massachusetts (sold to Merck)

2011 to 2012

Vice President of Marketing and Sales Support

A leading provider of online, mobile and point of care clinical solutions

for health care professionals and digital marketing platform for

pharmaceutical companies.

Significant accomplishment: increased revenue 20%

. Established marketing strategy, plans and budgets to exceed revenue

targets.

. Created demand generation webinar program targeting pharmaceutical

firms that delivered over 200 high caliber leads, generating over a

million dollars in incremental revenue

. Dramatically improved the awareness of Physicians Interactive with

pharmaceutical companies through a strong PR, awards and public

speaking program.

. Successfully launched new digital marketing services such as an in-

apps mobile advertising network, Tomorrow Networks and an eCouponing

program with Allscripts.

. Led multi-million dollar corporate re-branding initiative including

agency search & selection

. Established demand generation program leveraging white papers and

proprietary research.

. Led marketing for Health eVillages, a non-profit affiliate of

Physicians Interactive.

. Developed innovative marketing plan to launch unique physician iPad

application

. Led social media strategy to create awareness and leads generation

(LI, FB, twitter)

. Trained sales team on social selling using LinkedIn.

PLUMCHOICE, Billerica, Massachusetts 2008 to

2011

Executive Director of Business Development and Marketing

Venture funded consumer technology services firm providing services to

consumers and SMBs

Significant accomplishment: increased revenue 400%

. Closed major accounts including OfficeMax.

. Drove demand generation of the largest tech support subscription

program in the U.S. for AT&T

. Developed demand generation programs for key customers including Cox

and Verizon.

. Create successful AR program and garnered considerable PR coverage.

. Led channel partner demand generation programs.

. Directed corporate marketing; events, webinars, social media and

digital media.

. Drove repositioning and re-branding of company to establish a new

category.

HIWIRED, Needham, Massachusetts (company sold)

2006 to 2007

Vice President of Sales and Marketing

Venture funded startup offering consumer technology services-now part of

Radialpoint

Significant Accomplishment: Partnership marketing and customer acquisition

. Drove successful launch OfficeMax ctrl-center brand leading to a

doubling of company sales.

. Successful launch of consumer premium technology service programs for

Comcast and Cox.

STAPLES, Framingham, Massachusetts 2004 to

2006

Director of Marketing Programs; Staples Advantage-SMB and Enterprise

Fast growing $2.5 billion e-commerce division of Staples.

Significant Accomplishments:

. Drove strategy that led to a 20% plus growth for Staples private label

brand.

. Successful launched the "Digital Print and Copy Division"; exceeded

revenue plan.

. Responsible for marketing and sales enablement for a highly successful

inside sales group.

STUDENT ADVANTAGE, Boston, Massachusetts (company sold) 2001 to

2003

Vice President of Marketing and Partnership Sales

The leading authority in teen and college partnership marketing. Reported

directly to the President/CEO with full P&L responsibility. Corporate

Officer of publically traded company.

Significant Accomplishments

Doubled revenue over two years by maximizing the revenue of several

corporate sales teams.

Drove demand generation for the largest college discount and loyalty

program in the U.S.

. Developed revenue-producing partnerships with New Balance, General

Motors and P&G.

REEBOK INTERNATIONAL Canton, Massachusetts 1999- 2000

Category Director

Leading footwear, apparel, sports and lifestyle brand

Significant Accomplishments -

. Responsible for strategic direction and demand generation of a $260

million category. Grew overall category revenue by 20% in first year,

more than ten times industry average.

. Launched the Reebok Traxtar, the world's first interactive

computerized shoe. In the first six months following introduction,

Traxtar become the best-selling shoe in its category, outselling Nike

three to one. Product had positive outcomes in increasing physical

activity in tweens.

. Promoted and received North American award for revenue impact.

POLAROID CORPORATION 1988- 1999

Executive Director B2B

Mature $2 billion manufacturer of digital and analog imaging devices and

media.

:

. Joined Polaroid in 1988 as regional sales manager, held numerous

positions of increasing responsibility in marketing, sales, new

business development and strategic planning. Final position was

Executive Director responsible for category management, product and

demand generation for $400 million dollar division serving the needs

of heavy users. Responsible for the growth of the worldwide healthcare

imaging market. Holder of healthcare imaging patent.

EDUCATION

BABSON COLLEGE, Wellesley Massachusetts. MBA, cum laude

TRINITY COLLEGE, Dublin, Ireland. B.Sc., high honors

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