LISA PRANDY

**** ******** ****, *****, ** *****• 240-***-****

acovys@r.postjobfree.com

PROFILE

Accomplished, results driven senior marketing professional with over 15 years of experience in marketing communications, strategic

planning, creative development and multi-channel marketing promotions. Initiator, collaborator and strong communicator with

proven track record of exceeding sales goals, developing and implementing marketing campaigns from inception to laun ch including

program analysis, ROI, budget oversight, forecasting, and project management. Experienced working in private, non-profit and

government sectors.

MARKETING COMPETENCIES

Marketing Communications Branding Strategies & Strategic Positioning Marketing Project Management

Multi-Channel Marketing Creative Development Strategic Planning

Digital Marketing/Direct Response Performance Evaluation & Measurement Budgeting/Forecasting

EDUCATION

Master of Science, Marketing, Johns Hopkins University

Bachelor of Arts, Business Management, Hood College

PROFESSIONAL EXPERIENCE

Director, Membership Marketing & Member Services

American Society for Engineering Education (ASEE) September 2013- Present

Direct all membership-related activities and projects, develop integrated marketing and communication efforts, monitor and analyze

campaign effectiveness, and facilitate high-quality customer service. Develop annual membership budget and business plan, and

provide trend analysis in accordance with strategic planning and long range goals.

Created renewal campaign that generated over $80K in less than 30 days.

Redesigned online membership program that increased membership by 17%.

Increased acquisition rates by 11%.

Developed campaigns that increased renewal rates by 9%.

Lead first company-wide comprehensive Member Needs Assessment survey that rendered 19% response rate.

Manage business relationships and develop partnerships with other organizations in engineering community.

Develop non-dues revenue opportunities through Affinity program and joint partnerships

Collaborate with teams to develop enhancements and online tools to increase user engagement and experience.

Created first incentive and loyalty points program for members.

Developed new marketing collateral and branding for all membership and outreach activities.

Provide leadership and development of membership staff.

Manage a three person department.

Marketing Director/Project Manager

Penngood, LLC September 2012- September 2013

Created marketing, media, and advertising strategies for recruitment and outreach campaigns for government agencies. Developed

social media strategies, outreach programs, and special event activities. Assessed the ROI and overall effectiveness of marketing

campaigns. Generated and maintained relationships with clients, business partners, consultants, and key stakeholders.

Developed a comprehensive marketing campaign that increased web site visits by 100%, and increased overall media

impressions by 23%.

Lisa Prandy

Managed $630K budget, and stayed within budget guidelines throughout contract.

Planned, scheduled, executed, and monitored projects according to strict deadlines and within budget.

Oversaw media buying and planning activities for mobile, online, email, and radio advertisements.

Lead client meetings, developed presentations, and cultivated relationships with key stakeholders.

Served as senior marketing lead for corporate communication activities.

Lead the development of branding, logo and marketing collateral.

Managed subcontractors, vendors and a team of four prioritizing weekly workflow and disseminating responsibilities.

Senior Marketing Manager

InvestorPlace Media, LLC January 2007- June 2012

Directed marketing communication campaigns for online financial products. Developed acquisition and retention marketing

programs and assessed the ROI and overall effectiveness of campaigns.

Promoted from Marketing Manager to Senior Marketing Manager.

Received award for million dollar sales campaign.

Created email reactivation campaign that generated over $222K.

Developed email renewal marketing campaign with sales of $120K.

Wrote marketing copy, managed creative design and conducted campaign analysis.

Lead creative design for emails, direct mail, web sites, digital ads, landing pages, and other creative vehicles.

Marketing Manager

InvestorPlace Media, LLC June 2004 – January 2007

Managed daily marketing activities for print and online publications. Ensured publications were planned, scheduled and delivered on time.

Developed marketing campaigns and monitored performance of marketing efforts against budgeted goals.

Re-launched marketing communications program that exceeded budget by $68K.

Developed retention campaign that surpassed second quarter budget by $82K.

Created effective retention marketing campaigns that increased renewal rates across multiple publications.

Served as Team Lead in publication launches and folds.

PREVIOUS WORK HISTORY

American Society for Engineering Education, Membership Manager (2001-2004)

Army Distaff Foundation, Associate Marketing & Development Director (2000-2001)

TECHNICAL PROFICIENCIES

Microsoft Office (Excel, PowerPoint, Word, Access) SPSS, Dreamweaver, CRM and email platforms, Campaign Monitor, Constant

Contact, Survey Monkey, Mail Chimp, Google Analytics

Lisa Prandy

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