ODETTE VELARDE

#** ******** ******, ****. **** Spirit, BF Homes, Quezon City

+632-******* (H) +639********* (M)

acov3k@r.postjobfree.com

QUALIFICATIONS

A highly creative, self-starter professional, experienced in major account

management, corporate affairs and public relations with further interest in

brand management. A strong work ethic combined with a commitment to

excellence in all undertaken projects. Effective leader skilled in building

and motivating teams and directing major projects to timely completion.

Exemplary high-stakes skills in writing, editing and negotiation.

WORK EXPERIENCE

June 2010 - To present

Head, Public Relations and Corporate Sponsorships

Samsung Electronics Philippines Corporation

. Responsible for managing the day to day media relations and public

relations activities that increase awareness of SEPCO's mission,

products and services.

. Responsible for developing and implementing internal and external

communications strategies across an array of communications channels

including broadcast, digital and print.

. Is the primary media contact and spokesperson for the organization.

February 2009 - June 2010

Brand and PR Manager

Samsung Electronics Philippines Corporation

. Developed and implemented company's overall strategic public relations

and corporate sponsorship programs. Programs include media relations,

community relations, internal communications, corporate social

responsibility and partner relations.

. Worked as the liaison between the brand and the media by creating

press releases or sponsoring events related to the brand's image.

January 2008 - November 2008

Head, Brand Marketing

adidas Philippines Inc.

. Provided key strategies for brand building for implementation in the

local market.

. Provided cohesion in local and marketing execution of global marketing

thrusts and directions and instill necessary monitoring and control

procedures.

January 2007 - January 2008

Manager, Marketing Communications

adidas Philippines Inc.

. Created, executed, monitored and analyzed business and communication

plans for local and national markets.

. Designed marketing programs to enhance brand equity as well as improve

market position.

Career Highlight:

- Led the team that won several best practice awards in adidas Asia

Pacific for 2007. This includes Best in Corporate Social

Responsibility for the whole adidas Asia Pacific.

January 2003 -January 2007

Assistant Manager, Marketing Communications

adidas Philippines Inc.

. Provided general direction on the brand's communication strategies and

programs for short and long term executions.

Career Highlights:

- Led the team that organized the Tmac Philippine Tour.

- Led the team in all major product launches starting May 2005 when the

Marketing Director joined the adidas SEA office.

February 2002 - December 2002

Assistant Manager, Marketing Services

adidas Philippines Inc.

. Provided the general image-building strategies for the company's

various divisions.

. Expertise is geared towards execution and evaluation of traditional

advertising campaign and below-the-line efforts.

September 2000 to January 2002

Client Services Director

L2 Concepts Company

. Developed and headed implementation of advertising and public relation

events to ensure high company profile.

. Analyses significant market/competitive product developments and

prepares counter moves.

April 2000 to August 2000

Events and PR Specialist

Freelance

December 1997 to March 2000

Account Manager

Dentsu,Young,Rubicam-Alcantara Brand Communications

. Evaluated and endorsed media plans/programs and creative materials.

. In charge of documentation of plans, agreements, quotations relative

to Client need/program.

. Represented Client to Adboard cases.

July 1997 to December 1997

Consumer Insights Assistant

Dentsu, Young, Rubicam-Alcantara Brand Communications

. Designed and implemented the marketing research requirements of the

Agency and Clients.

. Interpreted and analyzed research findings and other market data into

actionable marketing recommendations.

. Conducted both qualitative and quantitative studies, from set-up to

reporting.

May 1994 to June 1997

Coordinator for Student Activities/Instructor/Moderator/Coach

St. Scholastica's College

. Acted as a consultant in organization development, methods in areas of

planning, team building, role clarification, productivity improvement

and organizational culture management.

. Conducted training activities in areas such as communication,

assertiveness, facilitator's training and in various management and

supervisory functional areas.

. Taught Journalism and Euthenics

. Coached the College Athletics team

EDUCATIONAL BACKGROUND

St. Scholastica's College, Manila

Bachelor of Arts Major in Mass Communication, 1994

University of the Philippines, Diliman

Master of Arts Major in Broadcast Communications, (academic units

completed)

CHARACTER REFERENCE

Esther Low

PR Head, SEA

Samsung Electronics

+659*******

John Alonte

President

Information Gateway

+639*********

Pen Roque

Corporate Marketing Director

Peerless

+639*********

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