Manasa S Boyapati

845-***-****

acou41@r.postjobfree.com

Professional Summary:

• Over 7+ years of overall professional IT experience with 4 years of experience in

Salesforce.com CRM and Force.com platform and 3+ years as a web developer.

• Worked in all stages of Software Development Life Cycle ( SDLC) i.e., Systems Analysis,

Design, Development, Testing and Implementation.

• Experience in working with Agile/Scrum, Waterfall software development methodologies.

• In-depth understanding of CRM business processes.

• Working knowledge of MVC architecture of Salesforce and CRM business processes like

forecasting, campaigns and lead management, case and solution management, account and

contact management.

• Expertise in developing UI Components using Visual Force Pages, HTML, Java Script and

CSS.

• Expertise in Back end programming using Apex, Triggers, Batch Apex Scheduler, Web

services.

• Extensive experience in SFDC Administrative tasks, like creating Profiles, Roles, Users, Page

Layouts, Email Services, Tasks and Actions.

• Extensive experience in designing of Custom Objects, Formula Fields, Page Layouts, Workflow

Alerts, Validation Rules, Approval Processes, Email Templates according to application requirements.

• Diverse experience in generating custom and Standard Reports, Report Folders, Report

Extractions to various formats, design of Visual Force Pages, Snapshots.

• Experience in customizing Dashboards based on roles.

• Experience in writing SOQL, SOSL queries within the SFDC database.

• Experience in evaluating and working on App Exchange applications like Marketo,

Dupeblocker.

• Imported excel based customer information records into Accounts, Contacts and Cases using Data

Loader and Import Wizard.

• Experience in Data Analysis involving Data Cleansing, Data Conversions, Data Transformation,

Data Quality Analysis, Data Relationships, Source Systems Analysis and Reporting Analysis.

• Extensive experience in Data Migration using third party tools.

• Experience in integrating security levels using Field level and Page level security.

• Worked on different integration projects. Good experience on B2B & B2C SFDC patterns

involved interaction with all the various parties.

• Developed Assignment rules, Escalation rules to enable proper routing of cases to the case

team members.

• Experience in working with Salesforce.com Sandbox and Production environments.

• Excellent communication and inter-personal skills, accustomed to working in both large and

small team environments.

Certification:

• Salesforce.com Certified Administrator (ADM 201)

• Salesforce.com Certified Force.com Developer (DEV 401)

Technical Skills:

SFDC Technologies Salesforce CRM, Apex Language, Apex Custom Controllers and Extensions, Apex Triggers,

SOQL, SOSL, Visual Force Pages /Components, S-Controls, Apex Web Services, Workflow

Rules, Approval Processes, Page Layouts, Validation Rules, Reports, Dashboards, Analytic

Snapshots, Case Management Automation Custom Objects, Email-to-Case, Web-to-Case,

Web-to-Lead, Force.com IDE Eclipse, Force.com Eclipse IDE Plug-in, Developer Console,

Force.com Explorer, Data Loader, Import Wizard, Force.com Excel 8 Connector, Force.com

Platform (Sandbox, and Production)

Web/J2EE HTML, CSS, JavaScript, JQuery, Ajax, XML, JSP, Servlets, PHP, WSDL

Operating Systems Windows XP/NT/2003 & Vista, UNIX

Databases Oracle, SQL, MySQL

Work Experience:

Salesforce Administrator/Developer

Client: Sears Holding Corporation, Hoffman Estate IL

May 2013 – Till Date

Sears Holding Corporation is a leading integrated retailer focused on seamlessly connecting the digital and

physical shopping experiences. It wanted to leverage Salesforce.com as a CRM to build and customize their

Marketing and Sales modules.

• Worked on various Salesforce.com Standard Objects like Accounts, Contacts, Leads,

Opportunities, Reports and Dashboards.

• Performed detailed analysis of business and technical requirements and developed custom logic

using Apex classes, Controller classes and Apex Triggers on Force.com platform to customize application

according to the functional needs.

• Developed Batch Apex classes according to the functional needs.

• Developed Visualforce pages for customizing the UI for users.

• Experience in querying Salesforce.com database using SOQL & SOSL queries using Force.com

Explorer.

• Designed and developed the Custom objects, Validation Rules, Page Layouts, Custom Tabs

and Components to suit the needs of the application.

• Designed and developed Workflow rules and Approval process for the application by

implementing Custom Formulas for various Tasks and Email Alerts as per the requirement.

• Developed several Custom Reports to better assist managers and also Report Folders to provide

Report accessibility to appropriate personnel.

• Developed and configured Analytical Snapshots to dump the data on a regular basis for sales

performance and lead generation statics.

• Consumed and implemented the Web Services through WSDL in the Salesforce.com for outbound

messaging.

• Imported data from Excel sheets into Accounts, Contacts and Opportunities using Data Loader

and Import Wizard.

• Integrated AppExchange applications like Dupeblocker.

• Developed Assignment rules, Escalation rules to enable proper routing of cases to the case

team members.

• Designed various types Email templates for auto response to customers.

• Used the Sandbox for unit testing and assisted Business Users in CRM Deployment validation

testing.

• Worked with CRM Application Development Team to complete development, test support and

deployment activities.

Environment: Salesforce.com platform, Apex Language, Visual Force (Pages, Component & Controllers),

Pages, Data Loader, HTML, Java Script, Workflow & Approvals, Reports, Eclipse, Windows XP.

Salesforce Administrator/Developer

Client: Saveology.com, Fort Lauderdale, FL Nov 2012 –

Apr 2013

Saveology.com is a compare and shop portal to purchase home services like television, phone, Internet, home

security etc., across United States. Saveology.com used Salesforce as a CRM solution to manage call center

operations. Additionally, they also use Force.com as a cloud based platform to develop and customize the

applications for marketing and sales operations.

• Developed portals using Force.com sites, these portals can be reached to the customers by

Google search and pay per click ads.

• Enhanced Force.com sites with JavaScript classes to cookie the campaign details and affiliate

details on the browser.

• Whenever the user using the landing pages submits a Lead or Opportunity the Campaign details

and affiliate details would be stamped.

• Developed search controller classes for searching Lead, Opportunities and Accounts.

• Evaluated and worked on App Exchange applications like Marketo.

• Extensively used Web Service API to integrate home grown Checkout service system

(Developed on .NET) with Force.com sites.

• Designed various Web Pages in Visual Force for capturing various customer enquiries and

Implemented logic for migrating cases to different queues based on the type of customer enquiry.

• Customized Workflow Rules, Time Triggered Workflows for various business requirements.

• Used Field Level Security, Profiles and Audit Trial setup to ensure that the protected data is

only with the authorized users.

• Created Custom Field and Field Dependencies on Standard Objects like Accounts, Contacts,

Cases, Campaigns and Solutions.

• Created the Custom Objects, Formula Fields, Lookup, Master-Detail relationships and

created Many-Many Relationships using Junction Object.

• Created Record Types, Page Layouts, Task Delegation, Email Alerts, Field Updates,

Workflows and Approval Processes, Validation Rules, Time based Workflow Triggers,

Workload Queues.

• Imported excel based customer information records into Accounts, Contacts and Cases using

Data Loader and Import Wizard.

• Implemented Escalation rules, automatic Case generation and their escalation to call center

representatives, and generated Email Alerts for quick issue resolution.

• Developed Custom Reports and Dashboards as per given requirements.

• Used Force.com IDE to perform programming and migrate code from Sandbox to production

environment.

• Supported the data integration activities

• Integrated Microsoft Outlook with Salesforce.com CRM

Environment: Force.com, Visual Force Pages, Data Loader, Sandbox, HTML, JavaScript, Eclipse IDE,

Change Sets

Salesforce Administrator

Client: Follett Higher Education Group, Westmont, IL Jan

2011 –Oct 2012

FHEG is the leading operator of campus bookstores in North America, supplying students and faculty with

textbooks and other course materials. FHEG used Salesforce.com for implementing Sales, Marketing and

Customer Support Modules.

• Involved in Salesforce.com application Setup activities and customized the apps to match the

functional needs of the organization.

• Involved in creating ER diagrams.

• Created Profiles, Roles based on Organization Role Hierarchy and implemented Record-Level

and Field-Level security and configured their Sharing Settings.

• Managed Security controls by modifying Sharing Settings, Field Accessibility, Password

policies, session settings and network access.

• Imported data from Excel sheets into Accounts, Contacts and Opportunities using Data Loader

and Import Wizard.

• Deployed Web-to-Case and Email-to-Case as case creation channels.

• Set up Assignment rules, Web-to-Lead and Auto-Response rules .

• Created the Custom Objects, Formula Fields, Lookup, Master-Detail relationships and created

Many-Many Relationships using Junction Object.

• Created and maintained Custom Fields and modifying Picklist values and Field Dependencies.

• Created Record Types, Page Layouts, Task Delegation, Email Alerts and Field Updates.

• Developed and deployed intricate Workflows and Approval Processes - Record status alerts,

Validation Rules, Workload Queues.

• Implemented Test Scenarios, Test Plans and Test Cases.

• Migrated the code to sand box for testing using Change sets.

• Maintained data cleanliness and accuracy by making minor enhancements to SFDC application

required by business users from time to time.

Environment: Salesforce.com Platform, Security Controls, Workflow Rules, Approval Processes, Page

Layouts, Validation Rules, Data Loader, Import Wizard, Email-to-Case, Web-to-Case.

Web Designer

Client: Novartis Roster, USA Dec 2009 – Dec

2010

Novartis Roster is a Web Application designed for maintaining employee information in Novartis. This

application is created using Spring MVC and the persistence layer uses Siperian Library files to

communicate with Oracle database. Spring based SimpleFormController and

ParameterizedTabViewController were used in the presentation layer.

• Involved in requirement understanding and design

• Involved in coding Employee Status/Territory/Search modules using SimpleFormController and

spring annotations.

• Involved in developing JSP's and configuring the controllers in views.xml

• Created helper classes which can be used by other modules in the project.

• Prepared Unit Test scripts and JUnit test cases.

• Involved in executing Test Scripts.

Environment: Java, JSP, Spring, Siperian, Java Script, XML, Oracle

Web Developer

Client: Government Pricing Next Generation, US Government Dec 2008 -

Nov 2009

To provide Life science manufacturers to quickly and efficiently calculate, monitor and comply with all

government-mandated pricing and reporting requirements.

• Involved in all SDLC activities viz. design, development and testing for the project.

• Involved in creating Use Case Diagrams, Class Diagrams and Sequence Diagrams in Rational

Rose.

• Involved and developed prototype module for the project to perform calculations using

parallelization technique.

• Involved in coding core modules like Metric Builder, FSS and product set in Java/J2EE.

• Involved in coding SQL procedures for FSS and Metric Builder modules.

• Developed a reusable stand-alone application to interact with database using hibernate which

was used for debugging during project development.

• Developed a reusable asset for generation of java code for the creation of ECMF Grids.

• Involved in development of server side components in EJB and hibernate as well as construction

of JSP pages using struts framework.

• Developed common components in Java script to be used across various modules.

Environment: Java, JSP, Servlets, Java Script, XML, Oracle, Struts, EJB and JBoss

Web Developer

Client: Excel Media, Hyderabad, India Jun 2007- Nov 2008

Excel Media is a Software Development and IT consulting firm. It required a user friendly website for its

customers and clients to have easy access and to get general information and support from it. I was part of

web development team in developing them a website.

• Developed user friendly website using open source CMS like WordPress, Joomla and Drupal.

• Customized the CMS code using PHP, JavaScript, CSS and Ajax.

• Developed many extendable modules for the CMS like Chat, Calendar.

• Performed various changes to support the website cross-browser and cross-platform.

• Delivered websites with the pixel-perfect interface.

• Developed custom applications using Java, J2EE, Jsp.

Environment: Java, J2EE, JSP, HTML, PHP, CSS, Ajax and Java Script

Education:

B. Tech., Computer Science Engineering, JNTU, India.

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