Jodi M. Price

**** ******* ***** 310-***-****

Los Angeles, CA 90035 acosat@r.postjobfree.com

Successful senior marketing, brand building, product development, training and sales professional with 20 years experience in the direct response, mass market and prestige personal care and cosmetics industries. Performance and results driven, analytical and goal oriented; motivational team builder, excellent communication and people skills.

Professional Experience

111 Skin, Los Angeles, CA February 2015-Current

UK based prestige skincare line. Bringing together a doctor’s knowledge and space age scientific efficacy.

Marketing & Sales Consultant

Bringing a boutique, high-end skincare line into the American market. Marketing, development and sales.

American International Industries, Commerce, CA April 2014-December 2014

Premier beauty manufacturing company featuring Ardell False Lashes, Duo Lash Adhesive and China Glaze Nail Lacquer.

Marketing & Development Consultant

Branding, strategizing and development of over 40 different cosmetic brands.

* Within first 3 months, developed complete branding concepts for six competitive labels as well as a feature length movie cooperative agreement.

* Development of comprehensive 18 Sku Brow line for launch within 90 days including full category matrix, positioning, pricing, marketing analysis, product and package design, on counter collateral, complete launch and sell-through plans

InterQuantum, Woodland Hills, CA September 2012-April 2014

A marketing, branding, advertising, development and retail distribution firm specializing in the health, beauty and nutrition arena.

Senior Manager-Sales and Marketing

Conceptualize and bring to market two dietary supplements within a six-month period. Ran a successful direct response campaign and establish full retail distribution.

* Directly reported to CEO

* Worked with Japanese clients to develop, brand, package entire new dietary supplement to US market.

* Ultimately developed relationship with Gabrielle Reese, bringing her on-board as spokesperson.

* Within six months of launch, provided full retail distribution in food, drug and mass throughout the US.

Spot On Direct Response, Sherman Oaks, CA December 2009-September 2012

A consulting firm specializing in marketing and development of health and beauty products for the direct response TV/mass market.

Vice President Sales and Marketing

Established the most successful DRTV campaigns for 2011, with 4th quarter sales of over $2 Million. Within first 3 months of operation established 10 “green-lighted” projects with various top DRTV companies, including two with Guthy-Renker’s Sheer Cover by Leeza Gibbons brand, Sexy Legs and Bare Magic. Managed all aspects from marketing concepts, product development, to packaging, P&L’s, COG’s, BOM’s, media analysis.

Marketing, Brand Management and Product Development

* Developed a Long-Form full skincare line for a high-end spa in Florida.

* Managed and oversaw focus group and Before & Afters for spectacular results.

* Launch brought in a 1:1 MER, virtually unheard of in a new skincare launch.

* Also featured products on QVC with an immediate sell-through.

Pinnacle Direct Marketing, Los Angeles, CA January 2008-December 2009

An innovative approach to direct response marketing

Vice President, Marketing, Development & Education

* Manage and oversee all aspects of marketing and product development. Worked directly with marketing team to develop and implement all marketing campaigns for new and established brands. First long form beauty show, AminoGenesis, revitalized brand appearance, reenergized brand ingredients resulting in overall increase in brand revenue by over 150%.

* Project manage to develop and maintain relationships with formulators, labs, packaging, graphic designers, labeling, sourcing for all new and existing products.

* Develop all testing protocols and claim substantiation.

* Develop and source a viable pipeline of future projects.

* Manage and oversee education. Develop comprehensive educational material for call centers, direct to consumer and customer service representatives.

* Work with media buyers, producers and directors to substantiate claim materials for all distribution channels.

* Point person for all projects on Home Shopping channels. Develop new projects while maintaining on-going relationship with existing brands.

* Coordinate and oversee all user groups, testimonial and focus groups. Train, follow-up and analyze all groups. Develop methodology for multiple media results.

* On-air talent for infomercials and HSN as well as on-air talent preparation

DermaNew, Beverly Hills, CA December 2006-December 2009

A family owned at-home and professional-use microdermabrasion company

Vice President, Education and Development

* Develop and implement all facets of education and training. Wrote extensive training manual for estheticians, spas and other distribution channels. Implemented training for over 250-door retail channel.

* Worked with principal of company to develop “Professional-grade” machine and product to be distributed to spas, etc. Opened and developed on-board cruise ship spa relationship resulting in sales of over $2million in less than one year. Developed sales, pricing and educational strategy from “test” mode to full fleet rollout. Worked on board ships to train staff and develop on-board trainers.

Bliss, Los Angeles, CA September 2000-December 2006

A New York based leader in spa, retail, online marketing and sales

Account Executive and Trainer

Oversaw and managed second largest volume territory with average yearly increases of 25-30%. Managed all facets of multi-retail accounts including Sephora, Neiman Marcus, Barneys, Saks, Nordstrom’s, Bloomingdale’s and Macy’s. Maintained stock and inventory, marketing, merchandising. Hired, trained and maintained staffing including coordinators, counter managers, counter staff, free-lance staff. Trained estheticians, held full department and entire store trainings. Developed and implemented promotions, contests and incentives to assist in attainment of goals.

Designed retail training and cross-promotions for all West-Coast Spa openings for Bliss and Remede brands under Starwood parentship.

Neiman Marcus, Beverly Hills, CA September 1990-September 2000

Premier retailer of luxury consumer goods

Personal Shopper

Began behind the cosmetics counter. Within first three years, became top-selling salesperson in cosmetics department. Went on to develop influential and celebrity driven clientele resulting in multi-million dollar “book.” First salesperson to become personal shopper from cosmetics department. Sold entire store including couture, fine jewelry, furs, shoes, handbags and home goods.

Education

University of Massachusetts, Amherst, MA B.A. in Theater Arts

Professional Development

* Los Angeles City College – Business Development: Marketing Principles

* Newberry School of Cosmetology-Licensed Esthetician

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