Angie McDermott

acos3j@r.postjobfree.com **** Huntington Place Drive, Sarasota, FL

***** ***: 203-***-****

Marketing generalist with strategic brand building expertise seeking

opportunity in Florida.

Match Drive, Norwalk, CT (October 2006 - March 2014)

VP, Account Director

Business Managed: Pernod Ricard USA (all brands) & Campbell's (Pace

Salsa/Picante)

. Member of the senior management team responsible for health and growth

of agency; managing multi-million dollar businesses and programs

. Lead liaison across disciplines for integrated client planning

. Managed team of 7 executing highly effective and award winning

consumer sweepstakes, contests, promotional partnerships,

merchandising, displays and incentives

. Developed National Accounts programs resulting in menu placements at

accounts such as Buffalo Wild Wings, Applebee's, Caesar's Atlantic

City, HMS Host, etc.

. Built process for Pernod Ricard's first local market customization

program via a digital content management system, POS templates and a

sell-in tool kit including turn-key ordering/printing resources

. Executed efficient and successful mobile, desktop, Apps and TXT

programs

. Launched various innovations - new flavors, line extensions, etc.

Most recently: Malibu Red, Black, Spiced & Sparkling; Kahlua

Midnight; ABSOLUT City Series; JP Wiser's Rye

. Led Pernod Ricard business for 7th year, maintaining agency of record

status and consistently building new avenues of revenue

Ryan Partnership, Wilton, CT (March 2000 - October 2006)

Managing Director, Ryan Innovation (January 2006 - October 2006)

Business Managed: Nestl Waters North America & Heineken USA

. Led Stagegate process including discovery, scoping, business case

builds, testing/validation, launch planning and post analysis

. Developed new product positioning

. Researched and analyzed competitive environments and best practices

Sr. Program Manager - Managing Director (March 2000 - December 2005)

Business Managed: New Balance Athletic Company

. Designed key account specific programming for Nordstrom's, JCPenney,

Dick's Sporting Goods,

Shoe Carnival, Shoe Show & Lady's Foot Locker

. Managed the development and execution of New Balance sponsorship of

the O (Oprah) Live Your Best Life Tour

. Developed value-added consumer target trends & insights presentations

(women's & kids focused)

. Tripled project work within one year resulting in triple digit gross

profit

Business Managed: Heineken USA (Heineken, Amstel Light, Murphy's),

Heineken Northeast Regional and Heineken Caribbean

. Managed promotional program from concept through execution

. Key contributor to development and execution of award winning online

marketing communication tool

. Developed regional promotional calendar and customized planning for 32

individual Caribbean countries

. Provided value-added presentations on trends along with brand

implications and consumer insights

. Exceeded annual GP goal by 20% and effectively negotiated increased

retainer contract

Business Managed: Unilever

. Managed (2) HPC Multi-Brand projects, coordinating multi-agency

efforts

Business Managed: Nestl Ice Cream Company (Nestl & H agen-Dazs)

. Developed effectiveness & efficiency modeling; estimating/evaluating

promotional ROI

. Partnership proposal writing, negotiating and contracting

. Exceeded annual GP goal by 8%

Angie McDermott

acos3j@r.postjobfree.com 3737 Huntington Place Drive, Sarasota, FL

34237 Tel: 203-***-****

Clarion Marketing & Communications, Greenwich, CT (October 1997 - March

2000)

Account Supervisor

Business Managed: Guinness Bass Import Company (Guinness, Bass Ale, Harp

Lager, Kaliber Non-Alcoholic)

. Created and managed multi-million dollar promotion budgets

o The Great Guinness Toast, Guinness Fleadh, Win A Pub in Ireland,

Harp Lager Open

. Conducted tie-in partnership research, evaluated potential partners

and negotiated contracts

Jack Schwartz Shoes, Inc., New York, NY (April 1996 - October 1997)

Marketing Associate

Brands Managed: British Knights (Domestic, Hispanic, International) & Lugz

Boots & Apparel

. Assisted Marketing Director and Vice Presidents in all areas of

marketing and advertising for footwear brands in the international and

domestic markets.

. Executed marketing plans for (4) four brands including (4) four TV and

(2) two print campaigns a year

. Trafficked international, national and spot TV & print media

. Developed all POP and collateral materials including semi-annual

catalogues for (3) three brands

. Placed product in relevant publications & at key events; developed

press kits; wrote press releases

. Managed trade shows from contract through execution

. Managed and provided direction to (3) three agencies and various

vendors

. Key account specific programming and merchandising concept shop sell-

ins for Sears and Foot Locker

Promar, Inc., Norwalk, CT (August 1993 - April 1996)

Receptionist - Account Executive

Business Support: Tanqueray Gin, Staropramen Beer, ABSOLUT, Nespresso,

Bigelow Tea, Kushi Macrobiotics, Duracell Batteries, Carolina Seed,

Waterford Crystal, Florasynth Flavors & Fragrances

. Managed (3) three accounts and various projects through all stages of

development (concept - execution)

. Support for key Spirits business

. Designed media schedules and placed media for international business-

to-business account

Marketing Communication Consultants, Stamford, CT (July 1991 - June 1993)

Project Manager

Business Managed: Association of Promotional Marketing, PTT Telecom

Netherlands US, NYNEX

. Managed the development and execution of national and international

meetings and trade shows.

Relevant Proficiencies

Iconoculture, Mintel, In-StoreMarketer.org, Trendwatching.com

Additional Interests

Travel (anywhere and everywhere), Boating, Beach Lifestyle, Hiking, Skiing,

Socializing

Southern Connecticut State University, New Haven, CT

BS, Corporate Communications (August 1991), Cum Laude (GPA 3.5)

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