Wanda Bastert

***** ******* **** *****, **********, KY 40245, 502-***-****

acorm8@r.postjobfree.com

http://www.linkedin.com/pub/wanda-bastert/11/b20/1b4/

Business Development / Marketing / Sales

Career Focus:

15+ years of experience as a business development/sales and marketing

professional with a solid work history of growing client base and sales

revenues for firms in various industries. Successful track record of

identifying qualified client prospects, initiating contact, face-to-face

presentations, building relationships, consultative sales, writing

proposals, negotiating contracts, closing sales, client relations, managing

accounts and growing the bottom line revenue for my employers. Industries

include associations, real estate, architecture, engineering, construction,

Internet and publishing/advertising.

Achievements:

. Procured seven proposals for new business opportunities within eight

weeks of pursuing a new market

. Implemented growth of healthcare market by 90%, working with

hospitals, physician groups and healthcare firms. Includes work with

medical device and pharmaceutical companies.

. Generated growth of portfolio to over 75 clients, managing 30+

recurring accounts

. Increased client base by 21% the first year with 25% increase in total

sales each year

. Doubled revenue for two employers within 18 months

. Increased sales backlog 562% and total sales revenue by 82%

. Exceeded previous number of new clients by 35%

. Landed the largest corporate account in company history, worth

$138,000 with average sale price of $1,500

. Established new territories and new vertical markets

. Secured major accounts and long-term business relationships working

with C-Suite executives

. Improved company database and reporting processes

. 2011 PIAS Graphic Award of Excellence for client's publication

Skills:

. Lead Identity Research, Prospecting, Sourcing and Strategic Prospect

Management

. Client Relations and Account Management

. Proposals and Contract Negotiation

. Marketing Communications and Presentations, Industry Networking

Events, Trade shows

. Proficient computer and communications skills (written and oral), with

various computer software programs including CRM programs

. Budgets and Budget Reconciliation Reports

. StrengthsFinder Assessment: Identified my Top 5 dominant strengths as:

Achiever, Deliberative, Relator, Intellection, Learner

July 2006 to Present

Business Development

Innovative Publishing, Louisville, KY

Publishing/advertising firm that develops custom, high-end publications for

corporations in various industries including architecture, engineering, and

construction firms, healthcare clients and physician practices,

manufacturers, distributors and associations nationwide.

Accomplishments:

. Led business development efforts for increased revenues in excess of

$2 Million.

. Doubled revenue within 18 months

. Cultivated strong relationships with clients such as healthcare

development, management and physician groups, construction,

architecture and engineering firms, manufacturing, distribution firms

and associations

. Landed largest corporate account in history, $138,000 in ad revenue

(average ad sale price is $1,500)

. Initiated research that led to increased client prospect leads by over

2,000 within 20 months

. Secured major national healthcare client account, led efforts to

expand advertising sales beyond non-traditional sources, leading to

the successful ad campaign that client said was "one of the best

decisions I've made in terms of corporate marketing efforts for our

company"

. Achieved 41% increase in new clients within the first year

October 2003 to June 2006

Business Development

QuestCorp Publishing Group, Inc., Dallas, TX

QuestCorp published custom magazines for corporations in various industries

including A/E/C firms, healthcare clients, manufacturers, distributors, and

transportation clients. Responsible for identifying qualified prospects,

cold calling, relationship building, consultative sales and contract

negotiations. Led business development efforts for increased revenues in

excess of $3 million, a 33% increase in revenue.

Accomplishments:

. Cultivated strong relationships with clients such as physician groups,

construction, architecture, engineering firms and specialty

contractors through inside and outside sales efforts, trade shows, and

client presentations

. Grew sales backlog by 569% within three years, 82% growth in total

sales revenue

. Landed $2 Million worth of new accounts within 32 months

. Increased database leads by 1,000 prospects within 12 months

. Exceeded number of new client accounts by 35%

August, 2001 to August, 2003

Marketing and Business Development Director

Cornerstone Development Services, Orlando, FL

Architectural and General Contracting firm specializing in multi-family

renovation and development.

. Secured subcontractor base for start-up construction firm and

commercial renovation project

. Initiated new business development efforts, marketing, proposal

writing, contract administration, subcontractor and vendor procurement

and management, information technology setup and management.

. Achieved new project bids worth $15 million in 3 months

. Developed and executed Marketing Plan and Budget

October, 2000 to May, 2001

Business Development Manager

Headhunter.net, Dallas, TX

National Internet job advertising website. Responsible for growing

territory within a 4 state area, establishing relationships with Hiring

Managers, Department V.P's and Human Resource Managers of large

corporations hiring 10+ employees per month.

. Increased territory by 80%. Careerbuilder.net acquired company.

January, 2000 to Sept. 2000

Business Development Manager

Internos Corporation, dba Builder SupplyNet.com, Dallas, TX

Internos Corporation created a business-to-business Internet-based

transaction process to simplify traditionally paper-intensive industries

such as commercial and residential construction. The service facilitated

the transfer of blueprints and business documents between A/E/C firms,

their vendors, subcontractors and suppliers.

. Called new client prospects including homebuilders, vendors and

suppliers to the homebuilding industry, gave presentations and product

demonstrations.

. Developed clients' member pages on our Internet based service and

provided training for company users.

. Top salesman in the Southwest Region U.S market

. Established new markets

. Negotiated strategic partnership alliance with a national marketing

organization, SMPS (Society for Marketing Professional Services)

. Developed PowerPoint presentation for use in selling to the commercial

construction market.

April, 1993 to January, 2000

Business Development / Marketing Manager

Hanscomb Inc., Dallas, TX

Hanscomb was an international construction management and consulting firm.

Responsibilities included:

. Obtained construction project leads within the Southwest Region U.S.

. Attended trade shows and conferences and worked exhibit booth,

developing leads and educating prospects about our services

. Wrote proposals, managed executive project and resume database and

project documents and files

. Responded to RFP's, RFQ's, RFI's

. Coordinated sub consultant teams

. Established, managed and implemented the Marketing Plan

Education

Illinois State University, B.S. Interior Design

Certifications

National Association of Medical Sales Representatives (NAMSR), RMSR

Certification No. 88832013

National Association of Pharmaceutical Sales Representatives (NAPSRx),

Certification No. 60022201

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