ELOISE ORNDOFF **** Drayton Avenue • Las Vegas,

NV, 89148

702-***-**** • acoq9h@r.postjobfree.com

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DIRECTOR OF SALES

My background includes responsibility for the overall attainment of company sales revenues and managing a diverse sales force for major Las

Vegas hotel casinos with experience handling all market segments: conventions, corporate groups, leisure groups, wholesale, internet, and retail. I

have shared in the responsibility of revenue management for each market segment with upper management and the development of marketing

strategies to obtain company goals. I have been directly responsible for sales departments producing more than $32 million dollars in annual

revenues. I am known as an innovative administrator, for “thinking outside the box”, and being tech savvy in finding creative ways to get the job

done and close business. Diligently focused on maintaining solid relationships, customer satisfaction, maximizing revenues, and achieving

organizational goals. Areas of expertise include:

• • •

Strategic Sales Planning/Reporting Prospecting/Client Cultivation Budgeting/Expense Control

• • •

Business/Market Plan Development E-commerce/Direct Mail/Campaigns Operating Policies & Procedures

• • •

Contract Negotiation - All Markets Brand Marketing/Co-op Marketing Writing/Communication Skills

• • •

Sales Analysis/Revenue Management Show and Tour Sales Delphi/Daylight/CaterEase

• • •

Marketing/Advertising/PR Collateral Development Website Development/Technology

• • •

Forecasting Group Collaboration/Teaming SEO/RDM Strategies

PROFESSIONAL EXPERIENCE

Alexis Park All Suite Resort 2013 - Present

National Sales Manager

Responsible for the sales and marketing of the resort to the West Coast Market with groups ranging in size upward to 450 rooms max,

requiring meetings and events, for its 50,000-sqft conference facility and more than 18,000 -sqft of outdoor venue space with an

emphasis on groups with food & beverage contributions. Also, worked on evaluating and booking entertainment into the hotel's

Pegasus Lounge.

• Group procurement which includes cold-calling, cultivating relationships, and personal office visits.

• Site inspections, customer events, and personal sales calls to corporate accounts within the Las Vegas market.

• Pre-qualification, rate/contract negotiation, process bookings, maintain files, and customer follow-up.

• Web-site Development/Development of customer newsletter

• Advanced software applications, use of LMS, and Delphi.

Orndoff Agency, LLC. –Allstate Insurance 2012 - 2013

Agency Principal

Owner/operator of an Allstate Insurance Agency located in Summerlin. Within first 6 months of operation, expanded by purchasing an

existing book of business to accelerate residual income for agency. Licensed by the State of Nevada to sell property, casualty, health,

and life insurance--commercial and personal insurance lines.

• Cultivation/prospecting for new business both commercial and personal lines.

• Implemented X-selling techniques of existing customer base.

• Created marketing initiatives to drum up new business opportunities.

• Worked with outside marketing firms for purchase of qualified leads.

• Managed telemarketing department (staff of two).

• Personal sales calls – B2B and B2C.

• Forecasting/budgeting.

• Brand management.

• Development of flyers and mailers.

• P & L responsibility.

Riviera Hotel & Casino 2010-2011

Director, Leisure Sales

Oversee departmental matters relative to leisure sales at one of the most iconic resorts on the Las Vegas strip. Designed sales strategies

to increase production from core wholesale accounts. Developed new business initiatives, co-op marketing programs, and promotions

for the on-line travel accounts. Executed plans to increase leisure group travel/tour business during low occupancy periods along with

small corporate group business.

• Devised innovative strategies focused on maximizing business and surpassing sales experience.

• Mentored sales force to obtain personal and departmental goals.

• Developed an online presence on travel sites and e-marketing experience.

• Collaborated with Director of Accounting on department collection activities.

• Created innovative techniques to book business.

Station Casinos (Texas Station) 2010 -2010

National Sales Manager

Responsible for the sales and marketing of Texas Station to corporate groups, ranging in size upward to 200 rooms max, requiring

meetings and events, for its 40,000-sqft conference facility with an emphasis on groups with food & beverage contributions. Also,

worked with sporting event groups, wedding parties, and ad-hoc leisure groups.

• Group procurement which includes cold-calling, cultivating relationships, and out-of-town personal office visits.

• Site inspections, customer events, and personal sales calls to corporate accounts within the Las Vegas market..

• Pre-qualification, rate/contract negotiation, process bookings, maintain files, and customer follow-up.

• Advanced software applications, use of LMS, and Delphi.

ConferenceDirect 2009-2010

Owner and Global Account Executive/Meeting & Event Planner

Sales and marketing of the ConferenceDirect core products and services to corporate groups and conventions planning meeting or

events. Company products and offering included: site selection, contract negotiation, conference management, housing, and

registration services.

• Group procurement/prospecting, cultivating relationships.

• Event placement and sourcing/group show or dinner reservations

• Business development and devised sales strategy for business to business solicitation.

• Creation of professional and effective written correspondence, proposals, bids, and follow-up.

• P & L Responsibility

• Developed e-mail campaigns, flyers, and newsletters.

Caesars Entertainment 2003-2009

National Sales Manager – Western Region

2008-2009

As part of the corporate team for Las Vegas Meetings, was responsible for the sales and marketing of the Imperial Palace to corporate

groups, ranging in size upward to 800 pax, requiring meetings and events, at its 40,000-sqft conference facility. Implemented the

Caesars Entertainment 7 stop x-sell strategy to increase group sales and revenues at all Caesars Entertainment properties.

• Group procurement which includes cold-calling, cultivating relationships, and out-of-town personal office visits.

• Site inspections, customer events, and personal sales calls to corporate accounts within western region.

• Assisting customers with group show reservations/entertainment/dinner reservations.

• Pre-qualification, rate/contract negotiation, process bookings, maintain files, and customer follow-up.

• Advanced software applications, use of LMS, and Delphi.

Executive Director, Hotel Sales & Marketing

2003-2008

Responsible for all sales and marketing initiatives at the Imperial Palace Hotel & Casino, 2,640 hotel rooms, for all market segments

along with its 40,000-sqft conference center. Managed convention sales and leisure sales office – 15+ employees (created team

environment) along with administration and management of the hotel’s show and tour (ticketing) desk aka Las Vegas Ticketing, 15+

employees.

• Product positioning, packaging, and pricing strategies for all hotel market segments and channels.

• Provides leadership in the advancement of best principles in sales office management.

• Responsible for revenue management processes, booking profitable groups, and contract negotiation approval.

• Authored and executed marketing plans, business plans, and action plans.

• Chaired pre-cons/post-cons and other internal/external meetings.

• Member of the Executive Committee.

• Maintain oversight of public relations/advertising activities in partnership with internal PR Team or PR agency.

• Maintain oversight of catering department and packaging/pricing strategy.

• Development of marketing initiatives and strategies to fill hotel during soft and off peak periods.

• Strategic planning and segment marketing.

• Development of hotel collateral.

• Oversaw AR collection activities of departmental accounts/Collaborated with Director of Finance

• Budgeting, forecasting, and P & L responsibility.

• Website development/traffic growth/e-campaign strategy/hotel newsletter.

• Advanced software applications/LMS/Daylight Sales System/complex reporting.

Park Place Entertainment

1991-2003

Assistant Director, Meeting Sales

2002-2003

Oversaw group/event procurement and sales staff responsible for booking 10 rooms – 399 rooms, for the tri-complex, clustered sales

office, for Bally’s/Paris/Flamingo hotel casinos, 9,000 hotel guest rooms, and managed a staff of ten people small meetings team.

Accountability for space management of more than 400,000 –sqft. of conference space. Responsible for sales and marketing efforts

for the departmental staff with profit and loss responsibility.

• Responsible for business development of the small meetings market.

• Overall responsibility for the team in terms of pre-qualification of rates, rate/contract negotiation, and record keeping.

• Maintained calendar for customer site inspections, trade shows, sales calls, etc.

• Signatory approver of commitment of meeting space for the tri-complex for the small meetings teams.

• Signatory approver for all contract concessions and negotiations. Hands-on approach with closing business.

• Maintained data, statistics, and production for the meeting sales team and Hilton Corporate Sales Office.

• Oversaw AR collection activities of Departmental Accounts/Collaborated with Director of Finance

• Developed templates for sales contracts and correspondence.

• Advanced software application skills and complex reporting/LMS/Delphi.

Executive Director, Travel Industry Sales

1991-2002

From 1991-1999, I was responsible for the sales and marketing of Bally’s Hotel & Casino, to the leisure sales, transient markets, and

small corporate group segment (up to 100 rooms). From 1999-2002, I was privileged to be given a dual role, and have the same

responsibility at the brand new Paris Hotel & Casino as well as at Bally’s (staff of 15 people). Created a collaborative team

environment and mentoring program to assist sales managers to achieve personal and departmental goals.

• Product positioning, packaging, and pricing strategies for all leisure segments: wholesale, domestic leisure groups, small

corporate groups; including channel marketing for these segments.

• Provides leadership in the advancement of best principles in sales office management.

• Responsible for revenue management processes, rate setting for the department along with booking profitable groups, and

contract negotiation/rate concession approval for the sales team.

• Authored and executed marketing plans, business plans, and action plans.

• Oversaw site inspections and customer relationship management with hotel’s key producing customers.

• Event planning/customer appreciation events for hotel’s wholesale or travel agent customers, on and off hotel location.

• Oversaw department sales personnel responsible for assisting customers with group show reservations/entertainment/

dinner reservations.

• Key player in the grand opening/planning festivities and development of hotel collateral for the grand opening of the Paris

Hotel & Casino in 1999.

• Maintain oversight of public relations/advertising activities in partnership with internal PR Team or PR agency.

• Development of electronic/print media purchasing plan for leisure sales department.

• Worked with Hilton Corporate Sales Offices to implement brand and operations policies within the leisure sales department.

• Development of marketing initiatives and strategies to fill hotel during soft and off peak periods.

• Strategic planning and segment marketing.

• Development of hotel collateral material for the leisure sales department.

• Budgeting, forecasting, and P & L responsibility.

• Website development/traffic growth/e-campaign strategy/customer newsletter.

• Advanced software applications/LMS/Daylight/complex reporting

EDUCATION Bachelor of Science – Business Management 2011

University of Phoenix, Las Vegas, NV

University of Nevada Las Vegas

MEMBERSHIPS/AFFILIATIONS National Association of Professional Women, Delta Mu Delta International Honor Business

Society, PCMA, ASTA, MPI, Travel Industry Association of

America, and LV Hospitality Association.

CERTIFICATIONS

Meetings Excellence – Certification by Marriot Hotels 2009

Food Handler Safety Training Card - Southern NV Health District

Alcohol Awareness Training

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