Michael Winternitz

*** ***** **** *****, #***, Key Biscayne 33149 FL, 786-***-****,

acol1v@r.postjobfree.com

Professional Experience

Dec 2013 - Present CADEL FOODS, LLC Miami, Florida) National Sales

Manager

Opening of US Branch for Brazilian Cereal Bar TRIO.

. Introduction of TRIO cereal bar to the US, Caribbean and Central

America retail markets through direct retail sales, distributor and

brokers building sales from $0 to $25,000 a month in the first

quarter.

. Placement of TRIO in: Walgreen's, Sedano's, Presidente, other

supermarkets and gas stations.

. Total number of point of sales increased from 0 to 400 within a 2

month period and doubled the next quarter.

. Reduced warehouse costs by 40% and office rent by 50%.

. Creation of business plan, sales force, distribution network, and

competition analysis.

. Participation in trade shows, fairs, exhibitions promoting TRIO cereal

bars.

. Focusing on in-store marketing campaigns to get the product to the

final customers.

Sep 2011 - Nov 2013 GOURMET SELECTIONS, LLC (Miami, Florida) Sales

Manager

Headed the commercial department of this importer and distributor of

European specialty food items. Responsible for new client development and

managing existing portfolio with special consideration to key accounts.

. Increased sales 25% first year and 20% following years.

. As a buyer for Mexico branch, Identifying suitable US and Canadian

products for export increasing monthly sales from $520,000 to

$730,000.

. Overseeing overall operations and improving profitability by 20%.

Dec 2010 - Jun 2011 BIEFEC, SL (Madrid, Spain) Sales Department

In charge of online sales for special effects equipment for the Spanish

market.

. Daily management of online store for special effects products:

answering e-mail petitions, processing orders and verifying payments,

shipments and invoicing processes.

. Increased visibility by 15% by enhancing website and adding links to

key social networks.

. Generated new sales that increased profit by 15% by targeting email

campaigns to previous buyers.

. Negotiating supplier prices throughout Europe and China.

Apr 1999 - Mar 2010 NIKAI, SL (Madrid, Spain) Export Manager

Export Manager for this manufacturer of conveyors for automation industry.

. Responsible for negotiating commercial offers and contracts with

international clients.

. Increased sales dependency from 5% to 50% on international markets

totally redefining the company's strategy.

. Visits with international clients to installations within Spain

increasing brand awareness in the market.

. Developing and managing commercial relationships with suppliers and

negotiating best offers.

Sep 1997- Dec 1998 MARKHOTEL, SL (Madrid, Spain) Commercial Manager

Headed sales department for this Hotel Chain Representation and Reservation

Center.

. Promoting and managing product to Tour Operators and Travel Agencies.

. Developing marketing plan and assisting in trade fairs and events

. Managing and updating client database, training sales staff and

supervision of delegations

May 96 - Apr 97 QUALITY HOTEL DORVAL (Montreal, Canada) Sales and

Marketing Director

. Directing and orientating sales force in all areas of commercial

activity.

. Increased sales 15% by re-organizing programs with Tour Operators and

Travel Agencies

. Developed new corporate business through sales programs, mailing and

marketing campaigns.

Education

2010-11 CAMARA DE COMERCIO (Madrid, SPAIN) "Incoterms and

International Transport"

"Techniques

for Payments and Client Management"

2010 CESMA (Madrid, SPAIN) "Advanced Marketing

Techniques"

1999 C.D. TUR (Madrid, SPAIN) "Negotiation Techniques

with Suppliers"

1992-94 HOSTA-Hotel and Tourism School "Hotel Direction and

Operations" diploma

(Leysin, SWITZERLAND)

1983-87 CONCORDIA UNIVERSITY (Montreal, CANADA) "Bachelor of Economics"

Language Skills

ENGLISH: Native SPANISH: Fluent FRENCH: Intermediate

level CZECH: Some knowledge

Personal Traits

Strong interpersonal and communication skills Advanced PC skills

Results oriented Professional appearance

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