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Marketing Sales

Location:
Brooklyn, NY
Posted:
March 03, 2015

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Resume:

DEBORAH PATIRE

*** ******** *** • Ridgewood, NJ • 07450 • 917-***-**** • acokmb@r.postjobfree.com

SUMMARY

Senior marketing and business development executive with 15+ years experience in building multi-channel strategies with

performance metrics that drive traffic, sales and a cohesive brand message. Industry experience includes luxury, lifestyle,

media, sports and entertainment at premier organizations such as Saks Fifth Avenue and Madison Square Garden. A brand

marketer with proven results in developing acquisition and retention strategies utilizing new and traditional media platforms.

EXPERIENCE

AMERICAN DREAM – E ast Rutherford, NJ April 2013-Present

Senior Vice President, Head Of Marketing

Responsible for creating strategic marketing plan/team for premier retail and entertainment complex that will open in 2016 in Bergen

County NJ. Responsibilities include: Technology & Customer Experience, Public/Community Relations, Advertising, Creative, Digital,

Social Media, Strategic Alliances & Sponsorships, Events & Marketing Operations, Tourism, Group Sales, and Attraction Marketing.

To Date: successfully created brand mark for property, redesigned website for tenants, created a technology task force to ensure proper

infrastructure for the shopping center of the future, built a pre-open Marketing/Events/Public Relations/Tourism Strategy, hired a

signage and way finding design firm and a customer experience agency to ensure customer satisfaction/engagement/retention and

designed/produced marketing materials (brochures, videos, etc.) for the leasing department a nd trade shows.

SAKS FIFTH AVENUE - New York, NY 2001-2004, 2007 to 2013

Vice President, Marketing, Advertising and Business Development

Directed marketing efforts for premier retailer and developed national and customized local strategies for channel agnostic

consumers based on sales/product goals, gross margin expectations and market share objectives. Created programs for stores

and vendors/merchants, and collaborated with Saks direct (saks.com) on omni-channel company initiatives. Worked closely with

database, credit/loyalty, digital, merchandise planning, finance and creative/production team leaders.

• Led company effort for developing and launching a new targeted marketing strategy based on enhanced customer

segmentation and modeling. Collaborated with database team to ensure transactional/behavioral/value data is utilized as a

holistic approach to CRM initiatives.

• Created a local marketing model that focused on customer acquisition, retention and cross-shop. Interviewed, trained and

managed over 40 local marketing directors responsible for developing market specific business plans based on

market/customer/merchandise/financial data and insights.

• Developed annual strategic marketing plan that drove traffic and sales including: CRM/targeted marketing efforts,

traditional/new media, catalogs/direct mail, and full price/promotional selling events for stores/vendors. Worked directly

with executive team in the development of Saks promotional efforts through analysis of customer/merchandise/financial

data.

• Member of a small taskforce that launched social media channels and app for organization. Recipient of 2011 “Chairman’s

Award” for Marketing Innovation for iPad/iPhone Application.

• Oversaw all partnership initiatives that enhance brand/company initiatives such as American Express, Mercedes Benz,

Microsoft, Stylist, MasterCard, Swarovski, etc.

• *See below Saks Fifth Avenue (2001 to 2004) for additional responsibilities.

MARKETING CONSULTANT - Ridgewood, NJ 2004-2007

Independent contractor on marketing projects for luxury mega -yacht marina and retail accounts at advertising agencies.

• Constructed marketing plans in order to generate brand awareness, inspire trial, and increase frequency of visits/usage.

SAKS FIFTH AVENUE – New York, NY 2001-2004

Director, Marketing and Advertising

Developed and implemented all branding, advertising, and promotional plans based on customer behavior and demographics.

• Established new brand positioning and updated advertising strategies for 62 stores nationwide.

• Negotiated all national and local media rates with magazines, newspapers, and broadcast outlets.

• Enhanced advertising packages by garnering additional added value (events, press, PA’s, etc.) to exceed business goals.

• Built promotional events to drive store traffic during key selling periods.

• Managed advertising department (Corporate and International) and multi-million dollar budget.

LOEWS CINEPLEX ENTERTAINMENT – New York, NY 2000-2001

Director, Marketing

Formulated national/local marketing and media strategies for the United States, Canada, and overseas divisions of Loews

Cineplex Entertainment including: Loews, Sony, IMAX, Cineplex Odeon, Magic Johnson and Star Theaters.

• Designed ad campaigns, placed media, built promotions (loyalty/concession), and created publicity for theater chain.

• Collaborated with studio executives, local media, and retailers to develop promotions for specific film openings.

• Generated additional revenue streams via “out of the box” programs

MADISON SQUARE GARDEN – New York, NY 1995-2000

Account Executive, Marketing and Media Partnerships (1999-2000)

Director, Marketing (1995-1999)

Account Executive, Marketing and Media Partnerships (1999-2000): Responsible for sales of all media, sponsorship

and event marketing opportunities under the Madison Square Garden umbrella including: The Arena, Knicks, Rangers, Liberty,

Yankees, Nets, Devils, Islanders, Mets, MSG Network, Fox Sports New York, MSG Radio, and Radio City Music Hall

Entertainment.

Director, Marketing (1995-1999): Directed marketing initiatives and brand development of MSG Network (MSG) and Fox

Sports New York (FSNY). Developed integrated marketing programs to reach consumers, advertisers and affiliates which led to

increased ratings, ad revenue, and subscribers.

• Built strategic alliances with team, entertainment and corporate marketing directors to capitalize on mutually beneficial

resources.

• Selected a prominent advertising agency and spearheaded he development of MSG Networks multi-million dollar branding

campaign

• Crafted comprehensive results oriented programs to help networks and clients achieve their marketing objectives.

• Conceived on-air promotions for Advertising Sales to help their clients leverage existing and potential sponsorship

programs.

• Created incentive-driven marketing programs with MSG and FSNY affiliates to generate additional exposure for network

programming.

• Directed in-house agency and managed production of all projects such as trade show collateral, P.O.P displays, newspaper

advertisements, logo treatments, ad slicks, media guide and quarterly publications.

• Developed, managed and tracked departmental budgets for MSG and FSNY.

NEW YORK POST - New York, NY 1993-1995

National Account Executive

Created advertising programs to meet clients’ marketing objectives by utilizing effective and unique promotions, incentives and

prominent ad placement.

• Exceeded sales quota by 86% and was awarded New York Post 1994 Sales Person of the Year Award.

WELLS RI CH GREENE BDDP – New York, NY 1992-1993

Media Planner

Analyzed marketing objectives and research data to formulate media strategies for all services of Chase Manhattan

Bank and Continental Airlines.

EDUCATION

SYRACUSE UNIVERSITY, Newhouse School of Public Communications – Syracuse, NY 1992

B.S. Communications and English

Cum Laude

Deborah Patire ( page 2 of 2)



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