Charmaine Sy

Sales & Marketing Communication Manager at Princesa Garden Island

Resort and Spa

+63-091******** acoior@r.postjobfree.com 36 years old

Experience 15 years

Previous Sales Director

Anchor Land Holdings Inc.

Education LA CONSOLACION COLLEGE MENDIOLA

Bachelor's, Hospitality (2000)

Nationality Filipino

Experience

Sales & Marketing Communication Manager

Nov 2014 - Present

Princesa Garden Island Resort and Spa National Capital Reg, Philippines

(3 months )

Area of responsibilities: My main responsibility is to handle all media initiatives pertaining to hotel and help

other departments in their collateral production, but not limited to as listed below:

* Creating marketing plan.

* Organizing trade shows.

* Managing the marketing budget.

* Producing press release

* Develop and maintain a high performance of communication and support relating to business opportunity

with in Sales & Marketing Department.

* To work closely with Corporate office, with the aim of increasing brand image awareness.

* To maintain and update accurate information and promotion on website, in operation with revenue and

reservations.

* Create Food & Beverage promotional collaterals such as advertisement, posters and banners.

* Coordination of hotel advertising, barter deals, sponsorship and charity activities.

* Handle media enquiries and requests.

* To review and provide guidance on handling consumer reviews efficiently.

* To be the first contact for partner marketing related.

* To develop and maintain beneficial network with media in the local market.

* To monitor and approve all collateral with hotel mention.

Sales Director

May 2014 - N ov 2014

Anchor Land Holdings Inc.

(6 months )

Sales Director

Areas of responsibilities

• Recruiting of Sales Managers

• Providing direction to a group of sales managers and property specialists

• Coaching and mentoring

• Developing Strategy, Tactics, Sales Plan, and Profit Targets.

• Identifying areas of business opportunities.

• Developing relationship with clients

• Directly supervise the Sales Team with the objective of quota – achievement

• Plans and implements approved tactical sales action plan

• Aware of new trends and changes through newspaper, trade magazines, and survey

results

• Makes competition check and market analysis

• Handles the coordination of high profile groups as appropriate

• Reviews direct competition and market changes.

• Develops on- going relationships with key repeat customers. Participates in relationship

building visitations when necessary.

• Assures understanding of job responsibilities. Set individual goals and standards of

measuring performance and conducts quarterly appraisals with individual members.

• Creates appropriate training and development plan for team members based on their

individual strengths, development needs, career aspirations and abilities.

Sales & Marketing Manager

Aug 2006 - May 2014

LCS TRAVEL AND TOURS National Capital Reg, Philippines

(7 years 9 months )

Manage the activities of a travel agency and improvise business strategies to bring about developmental

changes. And to keep abreast knowledge of the timings and operations of major and important modes of

travel. I also manage the travel agency staff effectively and make them to do quality work with focus on

customer satisfaction.

* Proposing strategies for the business development of the travel agency.

* Facilitating the customers in the booking of tickets and accommodation arrangements.

* Managing the travel agency work activities and devising new tour and travel plans and packages.

* Coordinating and guiding the agency staff to work for the customer satisfaction and development of the

agency.

* Promoting and marketing the business, sometimes to new or niche markets.

* Selling travel products and tour packages.

* Sourcing products and destinations to meet consumer demands for bespoke travel and sustainable

tourism.

* Taking part in familiarization visits to new destinations in order to gain information on issues and

amenities of interest to consumers.

* Liaising with travel partners, including airlines and hotels, to manage bookings and schedules, often one

year in advance.

* Dealing with customer enquiries and aiming to meet their expectations.

* Overseeing the smooth, efficient running of the business.

* Constantly motivating the sales team to hit their targets and ensure the profitability of the company.

* Meeting regularly with team leaders to give them sales figures and plan how they approach their work.

* Meeting company directors who advise on strategy and finding out about any local issues and future

trends.

* Overseeing the recruitment, selection and retention of staff as well as payroll matters and staff training.

* Organizing incentives, bonus schemes and competitions.

* Communicating with sales consultants and providing encouragement, help and advice.

* Dealing with disciplinary matters and customer complaints.

Sales Manager

Feb 2006 - Aug 2006

VACATION ASIA PHILIPPINES DMC PTE & LTD National Capital Reg, Philippines

(6 months )

Sales Account Manager

* Meet & exceeds customer and team member expectation

* Business Solicitation: Develops new accounts and additional business

* Liaison with existing accounts

* Market Information Research by marketing information, comments, leads From clients and competitors

* Sales Promotion through promotional materials, distribution of collaterals Maintenance of files such as

proposals, lead forms, Corporate Master list, Lost Business, Internal Breakdown, Contracts

* Shows Team work by properly coordinating with Sales Team

* Responsible to given task administratively

* Well verse in Communicating with colleagues and clients

* Required to have a minimum of at least 8 sales calls and more per day

* Ensure that Sales Related Forms are accomplished and submitted on time

* Responsible to saturate given areas

* Reports such as Weekly Itinerary, Weekly Sales Report, Liquidation Report, Sales Leads, Lost Business

should be given to the Immediate Superior

* Reports the market trend, feedback, comments collated during the calls being done daily

* Responsible for follow up on future leads and group bookings

* Ensure that all arrangements and requirements are in order prior to groups arrival.

* Builds Good relations with key accounts

* Attend all complaints of clients and report the incident to the Immediate Superior.

* Be able to participate in solving problems with the Department concerned and give feedbacks to the client

* Inquiries are responded promptly and immediately within 24 hours

* Attends potential social gatherings

* Adheres to resort policies and procedure Gen. Responsibilities

SALES MANAGER

Mar 2005 - Feb 2006

MANILA PAVILION HOTEL National Capital Reg, Philippines

(11 months )

SALES MANAGER

* Develops new contacts and maintains relationship with companies, Associations, schools, meeting

organizers including existing accounts In assigned areas by executing sales strategies, distributing sales,

Collaterals and promotional materials, and effectively servicing assigned accounts to meet the annual

targeted room and banquet revenues for the hotel.

* Solicits room and banquet business and services accounts daily by conducting eight (8) sales calls per

day in assigned areas. Secures at least Five (5) new accounts per week and develops these for additional

business.

* Prepares complete sales reports including daily itinerary, daily cardexes, weekly sales activity report,

reimbursements, monthly area productivity and lost business reports.

* Plans for provincial sales trip and blitzes in accordance to the SSP approved activities; submits the

necessary approval memos and post- mortem reports required.

* Recommends game plans for area development via quarterly area action plans analysis.

* Participates in planning and implementing sales programs and activities.

* Maintains updated client / account file containing pertinent information such as business potentials,

contact person, complete address, telephone, birthdays.

* Responsible for the timely input of Special Accounts in Lanmark.

* Ensures the accuracy of contract details prior to the signature of the Senior Sales Manager

* Regularly supply relevant information / data on competitive hotels.

* Entertains prospective clients in the hotel outlets and conducts inspection of hotel facilities.

* Completes other duties as assigned.

SALES ACCOUNT MANAGER

Feb 2004 - Mar 2005

PEARL FARM BEACH RESORT (MANAGE BY FUEGO HOTELS ) National Capital

(1 year 1 month )

Reg, Philippines

Account Executive

* Meet & exceeds customer and team member expectation

* Business Solicitation: Develops new accounts and additional business

* Liaison with existing accounts

* Market Information Research by marketing information, comments, leads From clients and competitors

* Sales Promotion through promotional materials, distribution of collaterals

Maintenance of files such as proposals, lead forms, Corporate Masterlist, Lost Business, Internal

Breakdown, Contracts, Function Event, Banquet Event Form, Cardex and the like

* Shows Team work by properly coordinating with Sales Team

* Responsible to given task administratively

* Well verse in Communicating with colleagues and clients

* Required to have a minimum of at least 8 sales calls and more per day

* Ensure that Sales Related Forms are accomplished and submitted on time

* Responsible to saturate given areas

* Reports such as Weekly Itinerary, Weekly Sales Report, Liquidation Report, Sales Leads, Cardex, Lost

Business should be given to the Immediate Superior

Reports the market trend, feedback, comments collated during the calls being done daily

* Responsible for follow up on future leads and group bookings

* Ensure that all arrangements and requirements are in order prior to groups arrival and properly endorsed

to the resort with all the concerned departments

Builds Good relations with key accounts

* Attend all complaints of clients and report the incident to the Immediate Superior.

* Be able to participate in solving problems with the Department concerned and give feedbacks to the client

* Inquiries are responded promptly and immediately within 24 hours

* Attends potential social gatherings

* Adheres to resort policies and procedure Gen. Responsibilities

OUTBOUND SALES EXECUTIVE

Aug 2000 - J an 2004

SHARP TRAVEL SERVICE National Capital Reg, Philippines

(3 years 5 months )

* Solicits Clients / Accounts.

* Informs clients of travel requirements.

* Prepares quotation for incentive / Convention requirements of Corporate Accounts.

* Handles group tours itineraries & costings.

* Prepares the company own package for mailers.

* Handles hotel booking requirement of individuals & corporate accounts.

* Handles all land arrangement requirement from ticketing & reservations department.

* Performs other related duties that may be assigned by the top management.

* Handles flights / Hotel reservation of individual & corporate / Commercial Account.

* Conceptualize marketing schemes to initiate increase in sales.

* Reconfirm bookings for some customers.

* Follow up unconfirmed flights.

* Answer phone & email inquiries.

Education

LA CONSOLACION COLLEGE MENDIOLA

1996 - 2000

Bachelor's/College Degree in Hospitality/Tourism/Hotel Management Philippines

GRACE CHRISTIAN HIGH SCHOOL

1988 - 1996

Primary & Secondary School

Skills

STONG WRITTEN AND COMMUNICATION SKILLS

GOOD MANAGERIAL AND DECISION MAKING SKILL

ABILITY TO COORDINATE AND MANAGE PEOPLE

ASPIRATION TO WORK IN HOTEL / TRAVEL AND TOURISM INDUSTRY

KNOWS HOW TO SPEAK CHINESE FOOKIEN

Awards /

Achievements

January 2015 The Role of Contributions of the Local Business Sector of the pilot. In

“THE PARTNERSHIP FOR INTERGRITY AND JOBS”

November 2014 Marketing and Sales Overview : Fast Forward

Conducted by PTAA (Philippine Travel Agencies Association)

May 2013 Wedding Planning & Coordination Seminar

Conducted by: PAWP (Philippine Association of Wedding Planners)

February 2007 Galileo Basic Reservations

June 2006 Dynamic Skills for Success

April 2005 Fidelio (Hotel Reservation System)

March 2005 Lanmark ( Hotel Reservation System)

March 2005 How to handle Sales & Marketing Strategies Seminar

February 2001 Amadeus Fare Quotes and Ticketing Course

January 2001 Amadeus Basic Reservation Course

November 2000 Abacus Automated Neutral Ticketing Course

October 2000 Personality and D evelopment Seminar

September 2000 Abacus Basic Reservation Course

About Me

Telephone Number (+63) 02- 9354911 / +639*********

Address 29 A-B Corumi Street Barangay Masambong SFDM, Quezon City

Status Single

Birthday May 2, 1978

Email Add: acoior@r.postjobfree.com

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