HUBERT W. NELSON

***** **** ********** **.

Cell: 479. 381.2483

Bentonville, Arkansas 72712

acoicx@r.postjobfree.com

BACKGROUND SUMMARY

Multi-skilled senior sales and business development leader with

20+ years' experience in Fortune 500 and start-up

environments managing direct, third party, part -time sales

teams, which consistently exceed objectives and recognized as

Top performers on national and regional levels. Customer

-focused with the ability to penetrate senior management levels

and develop long-term partnership strategies. Excellent

written and oral communication skills.

PROFESSIONAL EXPERIENCE

HILLSHIRE BRANDS - Acquired by Tyson Foods 9/14/14

SENIOR CUSTOMER BUSINESS MANAGER - DELI/SWEETGOODS/ ISB/

BUSINESS UNIT LEAD

WALMART

SEPTEMBER 2010-

JANUARY 2015

. 2014 Sweet Good Business grew 30% - implemented $3.00 pie program,

5,000 new distribution points, kicked out main competitor for

opening price point pie program.

. Deli Business in 2014 grew 14% - implemented "Clarity of Offering"

program

. Responsibilities include management of all Deli and ISB, frozen

dessert business for the Walmart team.

. Management of over 60 million pounds of product - responsible for

trade fund management, ROI vs. brand strategy.

. Manage and develop (2) people, CIM Manager, PDM on the ISB

business.

. Continue to manage Category Development manager by providing

direction, training and motivation to achieve maximum productivity.

SENIOR PORTFOLIO DEVELOPMENT MANAGER

FEBUARY 2004 -SEPTEMBER 2010

WAL*MART

. Responsible for managing the interface at the customer level,

resulting in achievement of volume and profit targets.

. Develop selling strategies and tactics of Customer Category Plans

through retail execution

. Responsible for day-to-day selling activities including;

promotions, pricing, assortment, shelving, customer complaints

. Portfolio responsibility includes: Frozen Grocery, Service Deli,

Grocery, Fresh Pork - $400 million dollar business

. Manages Category Development Manager by providing consistent

direction and support, skills development through coaching and

training, performance appraisals, and motivation to achieve maximum

productivity.

. 2009 Implemented Category Leadership program for D80 service

deli/self-service deli

NATIONAL ACCOUNT MANAGER

FEBUARY 2003 - FEBUARY 2004

KROGER WEST - CA, AZ, OR, UT, CO, TX, KS, IL.

. Manage 10,000,000 pounds of product annually, top 2 accounts for

Sara Lee Foods

. Execute plan achievement against Sara Lee's objectives through

broker and customer. Includes working with all levels of

management.

. Responsible for trade fund management to gain the most

effective/efficient return against brand management.

. Ensure necessary administrative tasks are completed accurately and

in a timely fashion including T&E, deduction management and all

broker administrative requirements.

. Develop and measure the achievement of tactical plans against Sara

Lee's Brand objectives in areas of operating plan profit

achievement, pricing, distribution and administration.

REGIONAL MANAGER

NOVEMBER 1999 - MARCH 2003

CALIFORNIA, NEVADA, ARIZONA, UTAH MARKETS

. Manage product sales of business to business, utilizing a food

broker network in a three state geography

. Demonstrate on-going computer skills through presentations and

reporting programs

. Design, develop, manage and deliver quarterly business and profit

plan: pricing, market specific promotion and post audit

reconciliation

. Train and foster growth of current broker sales team

. Assess and conduct broker performance and recruitment

. Monitor and manage category and shelf profitability

. Facilitate problem solving

. Access geography needs by diagnosing data for trend and market

analysis

. Manage 4,000,000 pounds of product annually, top 10 areas for Sara

Lee Foods

REGIONAL MANAGER

MAY 1998 - OCTOBER 1999

KANSAS CITY, DES MOINES, OMAHA, WICHITA, OKLAHOMA CITY

MARKETS

. Sales Management for five Food Brokers within a five state

geography

. Development of quarterly strategic plans; pricing, promotion,

market penetration, accrual management, and post audit

reconciliation

. Managed 2,000,000 pounds of product annually

THE DIAL CORPORATION MAY 1990 - APRIL 1998

ACCOUNT BUSINESS MANAGER DECEMBER 1995-

APRIL 1998

KANSAS CITY, SPRINGFIELD, OKLAHOMA CITY MARKETS

. Sales Management responsibilities for four state area; Kansas,

Missouri, Arkansas, Oklahoma

. Dial Corporations top five accounts nationally generating over 12

million dollars in annual sales

. Managed three direct sales people, two broker networks and two part

time merchandisers

. Managed and developed all brand groups in major key and non-key

accounts including all retail functions in addition to wholesale

sales responsibility

. Negotiate slotting, ad cost, promotional programs and item

authorizations

. Managed market funding, supplied each sales person with syndicated

data and created fact-based presentations for developing top sales

performance

. Implemented Category Management and in some cases was the category

captain of the section

KEY ACCOUNT EXECUTIVE LITTLE ROCK, ARKANSAS MARKET SEPTEMBER 1993-

DECEMBER 1995

. Managed Little Rock Market with generation of 5 million dollars in

annual sales

. Responsible for one full time salesperson and two part time

merchandisers

. Responsible for developing merchandising plans, trade spending,

selling full line of products

. Region of the year 1994

. #1 in region in revenue sales growth (+8%) 1994

SALES REPRESENTATIVE, SPRINGFIELD, MISSOURI MARKET MAY 1990-

AUGUST 1993

. Developed a two state sales territory capitalizing on sales,

marketing and distribution opportunities with independent grocery

stores

. Region of the year 1991, 1993

PRO-TEMP MARKETING

SALES REPRESENTATIVE, MISSOURI, KANSAS FEBRUARY 1987-

APRIL 1990

. Managed and developed a two state area and represented lines;

Mitre Sports, SSK America, Club Sportswear

. Responsible for managing and growing business

. 1989 opened 90 new accounts in the area and was presented national

recognition by Orel Hershiser of the Los Angeles Dodgers

EDUCATION

Bachelor of Business Administration, December 1986

Evangel University, Springfield, Missouri

COMPANY ACHIEVEMENTS

2014 Hillshire Brands GROW Award - SL Deli Pre-Slice

Meats Award

2009 Sara Lee Presidential Award

2008 Sara Lee Wal-Mart Team MVP Award Q1

1989 Mitre Sports National Sales Representative

2005 4Qtr Wal-Mart Vendor of the Quarter Award - Deli

1998 Sara Lee Central Division Super Star Award

1992 Top Retail Representative

1997 Top Account Business Manager - Mid America Region

1993 Top Key Account Executive

1996 Top Key Account Executive - Central Division

COLLEGE ACTIVITIES

Financed college education through baseball scholarships and summer

employment

Varsity Baseball, Evangel University 2 years; Garden City Community College

2 years. Lettered four years, All-District selection, 1986 invited to

Philadelphia Phillies and Kansas City Royals tryout camps

Native American Club - requirements include being three-quarters American

Indian

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