Resume

Creative Lead

Location:

New York, NY

Posted:

March 01, 2015

Contact this candidate

Resume:

Nicole Ulrick

Creative Leadership & Brilliant Online Solutions

nicoleulrick.com

https://www.linkedin.com/in/nicoleulrick

acoi81@r.postjobfree.com

917-***-****

Summary

Nicole Ulrick is a leader in the industry of creative online services and offers over 20 years of professional experience with high profile clients including NBC, Disney and Live Nation as well as several start ups and ventures. Her skill set includes expertise in the roles of: creative lead, branding, designer, developer, project producer, team management, client consultation and customer communications. With a robust background involving many essential roles in the creative process, Nicole's approach is built upon a thorough understanding of the overall goal, target audience, industry trends, usability and therefore the most appropriate and intuitive solution for successful results.

Skills

Effective problem solver using excellent verbal and visual communication skills. Outstanding creative development. Expertise in the standard design process from concept to completion. Analytically adept, self-directed, organized and inspiring team leader. Able to efficiently prioritize in an environment with multiple simultaneous objectives. Fluent knowledge of core design programs, web standards and user interface essentials including HTML, CSS and Adobe Creative Suite.

"Leadership is, at its core, about the mobilization of ideas"

"Leadership is about setting a direction. It's about creating a vision, empowering and inspiring people to want to achieve the vision, and enabling them to do so with energy and speed through an effective strategy. In its most basic sense, leadership is about mobilizing a group of people to jump into a better future."

- John P. Kotter

Experience - Flexible and Focused

With over 20 years in the design industry, Nicole Ulrick has acquired a full spectrum of experience ranging from focused roles that dive deep into specialized areas, to less structured company cultures requiring a hands-on understanding of each team's role and every person's value.

Professional Experience

Present

Founder, Creative Lead, Design and Development Director

100eight.com New York NY, Los Angeles CA

2009

Web Designer and Producer

Live Nation, San Francisco CA

2008

Web Producer

Disney Interactive Studios, Los Angeles CA

Lead the creative development of online initiatives including websites, branding collateral, promotional and marketing campaigns, social network platforms and ecommerce integration. Design and development using all standard applications as well as backend HTML and CSS coding. Establish creative, technical and contractual guidelines from the conceptual phase to final launch. Orchestrate all internal procedures, phases and requirements as well as outsourced services. Research technology, design and marketing trends and tools, as well as potential vendor partnerships. Create and maintain development schedule and project parameters. Perform milestone completion and quality reviews. Maintain highest quality of creativity, functionality and innovation in all aspects of web development and user experience.

2007 Web Designer and Producer

NBC.com, Los Angeles CA

Responsible for the development and translation of concepts and compositions in to live functional websites. Consult with project managers, designers and programmers in the development of prototypes and wireframes with the primary focus on the user experience and interaction. Research and organize all required resources including content, template specifications, guidelines and interactive components in order to establish successful information architecture. Build and maintain website files using all Creative Suite applications as well as front-end coding.

2002 - 2007 Senior Designer, Tradeshow Coordinator

RNK Communications, Dedham MA

Lead the design and development of websites including all compositions and front-end coding. Develop project scope including all required resources, budget and deliverables while identifying key timelines and milestones to meet client objectives and sales requirements. Collaborate with internal teams and directly with clients to develop innovative, high-end deliverables. Guide design team and lead development of all marketing assets including core identity collateral, advertisements, brochures, email campaigns, signage and trade show booths.

Responsible for the organization and coordination of tradeshows including marketing and sponsorship opportunities, meetings, events and associated activities. Orchestrate tradeshow set-up, production of booth signage and marketing material, submission of all contract paperwork, meeting logistics and material shipping. Tradeshow travel and attendance, exhibit assembly and hands-on collaboration with sales and marketing team to determine objectives and evaluate results.

2001-2003 Photoshop Intensive Training Instructor

Northeastern University, Boston MA

State of the Art Accelerated Web Development Program

Instructed the Photoshop Module by applying in depth coverage of the program as well as extensive hands-on training. Developed class presentation and exercise material directed towards utilizing Adobe Photoshop and ImageReady applications for web development.

1998 - 2001 Print Designer, Document Management

Standard Register, Boston MA

Responsible for the creation, design and production of all print material, including but not limited to brochures, promotional kits, newsletters, corporate identity systems, internal and external documents. Collaborated with clients and account executives on all stages of production from design to delivery.

1996 - 98 Marketing and Publication Manager / Teacher of English

The City Business Language School, The Language Graduates

Barcelona, Spain

Collaborated with Creative Services in the design, layout and workflow of all levels of class packages. Established promotional strategies and tactics. Teamed with the Development Department in updating and customizing class material. Tracked and evaluated user forecast for on-line and take home class material. Instructed Beginner through First Certificate level English classes for businesses and corporations. Designed and produced lessons and activities based on the learner's level and focus.

1994 Marketing and Public Relations Director

YWCA, Salt Lake City UT

Coordinated and promoted public service events for an 800 member organization. Responsible for the creation, distribution and tracking of all promotional material. Supervised and conducted annual Leader Luncheon Award presentation hosting 750 guests. Co-produced the Leader Luncheon program book. Arranged and coordinated annual fund raiser event featuring Helen Reddy in concert.

1993 - 96 Station Supervisor / Music and Marketing Co-Director

WRBB 104.9 FM, Boston MA

Directed 23 member staff. Headed Promotional Development department. Responsible for designing and publicizing promotional material to increase listening audience. Arranged promotional and co-sponsored events. Maintained and expanded contacts with local and national organizations for underwriting and advertising. Headed On-Air Voice and Articulation classes. Established contacts with over 40 record labels. Expanded independent and local music servicing.

1993 Press Office Assistant

The Boston Symphony Orchestra, Boston MA

Collaborated with colleagues in the creation, layout and distribution of all promotional material. Maintained contacts with numerous periodicals and newspapers regarding upcoming events. Tracked, organized, and generated reports on all press material and coverage.

Creative Process and Work Flow

Nicole's creative process involves: structuring a clear process and project scope from concept to launch along with constructive team management and supportive leadership; steering the overall branding and collateral direction by applying a consistent visual solution that allows for adaptability and evolution; researching and understanding current standards and trends and how all components, technologies and assets may interact with one another; A multi-platform approach so that layout, design, functionality, usability and overall experience is optimal per platform

Preliminary Phase - Prospect Negotiations and Client Communications

This phase involves direct communication and correspondence with the prospect to learn about their objectives and goals and therefore how to formulate the best solution. During this stage it's essential to build a relationship and credibility by establishing clarity, communication and trust so that the prospect feels assured that the parameters, purpose and tone of the project are understood. Cultivating good chemistry, demonstrating skill and displaying enthusiasm are instrumental in delivering a solid scope and project pitch.

Phase 1 - Discovery

Once the project is officially underway, the 'Discovery Phase' is kicked off which involves documenting the requirements and parameters including: the time line and milestones, required resources, available assets, budget allocations, key points of contacts, communication procedures and any other critical instructions.

Researching the particular industry and trends, demographics, the client's current position in the market and other influential factors are crucial in order to evaluate and establish effective branding, messaging and tone, functionality and usability.

Consultation and collaboration with the client may involve a series of worksheets and resources that break down the Discovery Phase in to tangible steps that capture and document the content, assets, guidelines and requests.

Ultimately in conclusion of this phase all final assets are prepared and submitted, wireframes are mapped out and the final compositions have been officially approved by the client and all internal teams.

Phase 2 – Design and Development

At this point in the timeline the design and development phase is underway. Depending on the platform/framework being used and how sophisticated or simple the required functionality is, procedures can vary but the general process involves:

- Back End Development: Installation and construction of the back end structure and framework flow. This involves testing the general functional experience on a live platform before integrating the frontend components.

- Front End Development: Live HTML/CSS layout of all page templates and optimized graphics, which typically includes the home page and any/all secondary page template layouts.

Phase 3 - Q&A / Testing

A thorough testing and walk through all functionality and user-experiences on all platforms.

Phase 4 - Final Launch

Per the client's approval and any outstanding revisions or updates, the project moves in to final launch after which the full Q&A testing sequence is repeated.

Phase 5 - Follow Up and Future Growth

With the goal of building long term relationships, clients are offered ongoing incentives and supplemental services including maintenance, updates, advertisement campaigns, social media marketing and SEO plans.

Education

Northeastern University, Boston MA

2006 Entry Level PHP and MySqul Programming Course

2003 Intensive JavaScript Programming Course

2001 Certificate in Computer Graphics

1996 Honors B.S. in Business; Minor in Women's Studies

International House, Barcelona Spain

1996 RSA/UCLES CELTA

(Certificate in English Language Teaching to Adults)

Honors & Awards

BookBuilders of Boston Scholarship Organization. Dean's Honor List, Northeastern University. Who's Who Among Students in American Universities and Colleges. Gilbert Macdonald Scholarship Award. Clara and Joseph F. Ford Scholarship Fund. Women's Studies Program Executive Board. On-Air Personality, WRBB FM.

Clients

NBC

Disney

Live Nation

Pepsi

Jeep

Prince Caspian

Rainbeau Mars

Brooklyn Bridge BootCamp

Thirdeye Yoga

Dr. Gary Small

Lucky Dog Leather

JK Focus

Just Jill Cosmetics

Sweet Basil Catering

The Elemental Family

Lee Waisler

Dr. Shirley Impellizzeri

Lasky Repairworks

Deep Roots Aruveyda

Paper Specs

Katalyst Group

Cathy DeBuono

Jeffrey Davis

Chef Silvia

Eva Zeisel

Stephanie Riseley

Thriving Relationships

Bravery Tapes

Grace and Grit

MoBiddy

Sober Vacations

Netiya

Jolie Kinga

California Faith Equality

The Raffa Center

Lauren Dummit

Sarah Nehamen

City Yoga

Chef of the People

Peeka-bu

Jenny Williams

Eat Play Love

Comedy Sidekick

Taumark

Girl Yoga

Energy Alignment

Epiphany

RNK Communications

Nicnack Productions

Manifestit Marketing

Overflow Yoga