Thomas Zinn

New York, NY ? 347-***-****

acohn5@r.postjobfree.com

www.linkedin.com/in/tomzinn/

SUMMARY

Motivated and results-oriented Brand Marketing Professional with a

specialty in the areas of children's media, toys and publishing. Possess an

extensive knowledge in the areas of new product development, strategic

partnerships and media relations. Demonstrate expertise in maintaining a

consistent brand relevance and direction, visual esthetic and verbal

messaging.

Efforts resulted in continuous production growth, successful project

execution and increased revenue.

SPECIAL SKILLS

Brand Marketing Business to Business Strategic Partnerships Vendor

Relations Event Management Children's Multi-Media Product Development

Retail and Field Sales Publishing Pre-school and Elementary

Education Hotel and Hospitality Reporting Analytics P&L

Contract Negotiation

WORK EXPERIENCE

MATTEL, INC. New York, NY October

2008-2014

Senior Marketing & Sales Coordinator/ Brand Manager American Girl Place

BRAND MANAGER AMERICAN GIRL HOTEL PACKAGE PROGAM

Managed and lead all facets of the National American Girl Hotel Affiliate Program.

Created and oversaw American Girl Themed Hotel packages in 65 hotels in 16 markets.

Partnered to develop all creative materials and marketing strategies through multiple

platforms.

Achieved maintenance of brand relevance, visual esthetic, verbal messaging and values

to assure consistent brand direction.

Collaborated with all major hotel chains, including Starwood, Hilton, Hyatt and

Marriott

Worked with hotel partners to develop and execute yearly marketing plans to ensure

brand compliance. Partnered with their individual hotel management, regional marketing

teams, ad agencies and PR firms.

Executed yearly hotel RFP process for all affiliates working closely with American

Girl Legal Department.

Developed, produced and rolled out new uniform American Girl lobby display standards.

Worked with manufacturing vendor and internal visual team to create fixtures and

collateral that were incorporated into participating hotels programs

Tracked hotel package nights and related themed package product inventory as well as

the Enter to Win Program, quarterly.

Worked cross channel with Store Retail Teams (Store Managers and Experience Mangers)

across all markets to review and update best practices as needed to meet the needs of

the hotels and retail markets.

Responsible for an average annual 16 % growth of this program during my tenure

16,000 American Girl Packages were sold in 2013.

MEDIA RELATIONS/CORPORATE COMMUNICATIONS

Served as main point person for media/press/special guest visitors to the American

Girl Place New York Store

Oversaw multiple video shoots for such media outlets as ABC, CNN, Today Show, Good

Morning America, CBS, FOX BUSINESS and Marie Claire.

Managed execution of internal media events for new product launches for Mattel, EK

Success and American Girl.

Key liaison with project partners such as Crayola, Universal Studios, Make- A-Wish,

Grand Central Terminal and EK Success.

GROUP SALES PROGRAM

Managed Group Sales Business for the American Girl Place New York Store Caf .

Managed a team of two associates.

Responsible for booking, contracting, tracking and updating all group reservations

equaling 20 or more guests.

Proficient with Guest Bridge Reservation System.

These groups included Tour Operators, B to B Travel Groups, Girl Scout Groups.

Worked closely with NYC & CO. and the New York City Office of Tourism.

Managed and maintained Master Group Sales Calendar and spreadsheet.

Tracked reporting, analytics and P & L.

Consistent growth in business from year to year.

2013 saw Revenue of +6% to LY.

BORDERS GROUP INC. New York, NY /Dallas, TX August 2004 -

July 2008

Regional Corporate Sales Account Manager

. Responsible for developing, maintaining and driving district sales

through aggressive business, school and community outreach.

. Directly managed eight sales account representatives to exceed $1.2

Million annual sales plan.

. Developed Publisher Partnership Program, creating new revenue sources,

increased bulk sales, positively increasing Book Scan rankings, and

author bookings.

. Main corporate liaison with all major New York Publishing Houses.

. Named "Most Valuable Player-Northeast Zone" by Border Group Inc.-

2007/2008

Events Coordinator

. Oversaw all aspects of national & local author media events, from

conception, implementation to execution.

. Duties included publisher relations, security, ordering product,

managing media coverage and marketing. Events Executed: Yoko Ono, Joel

Osteen, Madeline Albright, Rosie O'Donnell and several Harry Potter

Release Parties.

SMARTZ FACTORY Dallas, TX September

1993 - August 2004

Co-Founder and Partner

Conceived and created multi-media entertainment company. Responsibilities included all

areas of concept creation, production, writing, casting, media buying, sales,

advertising, distribution and public relations.

Products include "Money Smartz" award winning video series exploring money matters for

kids. Named by The New York Times and Video Business Magazine one of the top five

videos released for kids. "Let's Move, Let's Play" an award winning movement video

series created for Kindercare and used in their 1500 facilities nationwide.

KIDS AND COMPANY Dallas, TX September 1980 - 1993

Co-Founder

. Non-profit company started as a theatrical touring group and

transformed into a producer of educational videos. Products included

"Feeling Good", multi-part series on health and nutrition; "AIDS:

Facts, Fears, Faces and Choices," a ground breaking series that

brought the only age appropriate AIDS educational video to the

elementary school market.

. Responsible for all grant writing, coordination of corporate giving,

school relations as well as administrative and creative management.

EDUCATION

Trinity University-San Antonio, TX- Graduated Summa cum Laude

Bachelor of Arts in Journalism and Bachelor of Arts Speech and Drama

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