Alexander Fisher

**** ******* **** *** ****, CA 95129

408-***-****

anxfisher@gmail.com

Career Profile

A strategic marketer with a passion for the digital marketing space and technology, who is recognized as:

• A team player and a self-sufficient individual with strong interpersonal skills.

• A producer of successful and innovative marketing campaigns.

• An excellent problem solver who is able to troubleshoot complex problems and gets the job done.

• Highly organized and has strong attention to detail.

• An enthusiastic and quick learner who loves a challenge and can adapt well to situations.

Computer Skills

PC/Mac Platforms: MS Office Suite: Word, Excel, PowerPoint, Access, Outlook; Adobe Creative Suite: Premier, Pho-

toshop, Illustrator; Languages: HTML, CSS; Video editor: Final Cut Pro; Automated Platforms: Hootsuite, Radian 6,

Simply Measured;

Professional Experience

Loop Exclusive (South Bay/East Bay Loop) August 2013 - Present

Event Marketing Manager, San Jose, CA

• Lead content generator for South Bay Loop’s social network pages (e.g. Facebook, Instagram, Twitter, LinkedIn,

Foursquare).

• Communicate to management marketing campaign plans for all digital mediums.

• Collaborate with partners to execute innovative marketing initiatives that will increase attendance and engagement.

• Network and partner with Chamber of Commerce members, local event coordinators, and promotional marketers to

inform and promote South bay events.

• Manage the automated platform for Loop Exclusive to execute successful email and social media campaigns.

• Leverage reporting tools within the platform to measure campaign success or provide recommendations to man-

agement.

D4G Events October 2011- April 2013

Marketing Coordinator, Social Media San Jose, CA

• Designed and led interactive social media events to drive fan engagement and retention.

• Created social media events that required participants to use their mobile devices to complete challenges; the viral

content drove incremental engagement for future events.

• Initiated a viral social media campaign, increasing Facebook page likes by 200 in four days.

• Generated all content (photos, videos, and text) for the company’s social media presence.

• Leveraged social media insight tools to optimize future marketing initiatives.

CollegeOnTrack November 2011- December 2012

Data Analyst, San Jose, CA

• Entered admissions data from 20,000 colleges into Excel workbooks.

• Conducted data hygiene by re-entering data into compatible format.

• Sorted and analyzed college admissions data to be entered into MySQL database.

Education

California State University of Fresno 2009

Major: Finance

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