Hello,

I am a polished, experienced professional with superb communication/presentation skills,

great general business acumen, and a marked creative streak.

I have the working knowledge of all media and marketing strategies including SEM.

Sincerely,

Martin J. Logsdon

281. 978.6633

RESUME'

MARTIN J. LOGSDON

19310 Coppervine Lane

Houston, TX 77084

281-***-****

acogac@r.postjobfree.com

SUMMARY OF QUALIFICATIONS

General Summary: Substantial successful experience in sales and marketing with

the proven ability to perform at a decision-making level. Business development

specialist and polished, experienced professional.

Education: University of Illinois/Chicago.1981, BBA Marketing, minor Industrial

Engineering 3.8 GPA. Active member of the American Marketing Association.

EMPLOYMENT HISTORY

April, 1991 to Marketing Consultant, Martin Marketing co.

Present Houston, TX 77036 (formerly Metairie, LA)

Full service marketing company including: research, business development,

media/PR, planning, implementation, and sales management. Successfully developed

and executed direct mail, promotional print, and e marketing efforts for various

clients.

April, 2005 to Regional Sales Manager, newcars.com

October, 2008 National (Detroit/CA)

Develop and retain business relationships with Dealers in Texas and surrounding

major markets. Helped dealerships develop eCommerce efficiencies and productive

BDCs. Co. provides purely search engine generated internet leads and other

eCommerce marketing services. Company acquired.

November, 2001 to Marketrend Interactive, Automotive Consultant

March, 2005 Houston, TX & Toronto, Ontario., CA

National Consultant for a North American operation doing full automotive life cycle

systems CRM implementation for manufacturers and dealer groups/direct. This

process began with a full dealer assessment, including the review of the complete

financials. I implemented customer management programs in dealer operations

which enhance the customer experience…the key to loyalty. This involved complete

dealer assessments, training in all departments/levels, increasing CSI/SSI, data mining

marketing, and creating a steady revenue growth. Left to take above opportunity.

September, 1999 to

September, 2001 Sr. Account Executive, Clear Channel Radio,

New Orleans, LA

Maintained and increased client accounts with the Cluster. Creatively focused on all

sectors. Consistently surpassed quotas including NTR. Relocated to Houston, TX.

May, 1993 to Marketing Director, Murphy Graham, Co.

July, 1999 Metairie, LA

Administered a full service, in house advertising agency with all marketing functions,

advertising, and promotions for an automobile dealer group and its affiliated

businesses. Entailed creative efforts, securing all the different media contracts,

monitor promotional activity, and analyze results. $2.2 Million Annual Budget.

Company dissolved.

September, 1991 Sr.Account Executive, CableRep Advertising

to May, 1993 Cox Communications, Inc.

Responsible for servicing existing clientele and obtaining new accounts. Focused on

National media buys. Created marketing plans, media strategies, and produced

commercials for these clients. Increased billing to new levels. Left to above position.

September, 1989 to Account Executive, WEZB FM, B 97

September, 1991 E Z Communications, New Orleans, LA

Same as above. Left for above position.

July, 1987 to General Sales Manager, Ducote Motors, Inc.

June, 1989 Harvey, LA

Responsible for all functions related to managing a retail automobile dealership

including: hiring and supervising the sales staff, the finance department, marketing,

and advertising. Made profitable for 1st time in 7 years.

Chrysler/Plymouth/Jeep/Mazda.

January, 1984 Sales Manager and Finance Manager,

to June, 1987 Benson Management Co.

Metairie, LA

Same as above. F&I trained with Karl Singer in Dallas. Nissan & Toyota stores.

August, 1981 to Wine Merchandising Manager,

December, 1984 Federated Distributors, Chicago, IL

Responsible for inventory control of company products. Provided weekly reports to

VP illustrating our physical position in current marketplace. Created and operated

new division serving four wholesale distributors.

February, 1979 to Sales Manager, Prorok Datsun, Inc.

August, 1981 Oak Lawn, IL

Same as auto position above. Executed during college.

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