CRAIG S. KIESSLING

* * ****** ********* ******

* *** **** *** ****

**** ******** *****

Decatur, GA 30033

Tel: 404-***-****

acog9i@r.postjobfree.com

www.csknet.net

* * ************ *******

SEO and Online Marketing professional with over 15 years of experience in

Atlanta, GA and South East Asia, spanning digital media technology

developments from Global- & Local-ization, Content Management, Email

Marketing, Social Media, Search Engine Optimization, Analysis and more.

Organic "White Hat" SEO is my specialty. Strategy, Management, Execution,

On-Page, Off-Page, Technical, Content Creation, Development as well as many

other aspects and activities make up my Digital Passion & Expertise in

Search Engine Optimization.

I enjoy developing Baselines; doing complete Site Audits, researching

Analytics, Social, Search and more to help understand the current

Competitive Landscape. Knowing "where we are" is essential to setting goals

of "where we want to be" and planning Roadmaps to get there.

Data and Analytics are crucial, however qualitative research and creativity

helps make sense of the numbers; identifying trends, offline factors and

most importantly the users' mind helps not only add a human touch to

technology, but makes metrics insightful and actionable.

When it comes to Content Management Systems, I must admit to being a

Wordpress fan - I've Designed, Developed, Managed, Optimized, and Developed

Content for various websites.

I enjoy being the stand-alone guy or working in conjunction with others to

drive results, gather insights, and develop ongoing best practices. I've

worked on site and remote, as well as varying shades in-between. I've

worked with small and large organizations in multiple industries and

technologies.

3 KEY STRENGTHS / MAJOR CAPABILITIES

. Consulting, Benchmarking and Implementing various strategies for SEO

(Search Engine Optimization)

. Planning and executing strategic marketing campaigns online (web-based

or static beginnings) via web, internet, email, etc., and to measure

metrics & analytics to influence positive ROI; impressive

accountability.

. Ability to manage, delegate, & train teams in various aspects of

Internet/Online Marketing, including webmaster, developer, designer,

producer, writer, etc. using state-of-the-art techniques, methods &

trends.

. Sophisticated understanding and enthusiastic researcher of

technologies, such as SEO, Social Media, Marketing concepts,

strategies & methodologies, Conversion Optimization and much more.

4 SKILLS

Knowledge Software Languages

Emerging Technologies & Microsoft Office HTML (including 5)

Trends Microsoft Project DHTML

Online Marketing Dreamweaver XHTML

Blogging Adobe Photoshop CSS

E-Commerce Google Analytics JavaScript

Web Development Omniture PHP

Web Design HitWise MySQL

Webmaster Web Trends SQL

Content Management WebPosition RSS

Content Sourcing WebCEO Atom

Content Syndication Various CMS

SEO (Search Engine WordPress

Optimization) Digital Impact Campaign

SEM (Search Engine Manager

Marketing) Erigami's SNF+

SMO (Social Media SEO Surf

Optimization) RankSense

Building relationships WebTrends

Analytics (Measuring & Firefox's Firebug

Reporting with Meaning) Market Samurai

Usability Google Webmaster Tools

Web Standards Google AdWords

Cross-Browser Compatibility Various Google tools

Various Bing tools

Accessibility

WORK EXPERIENCE

8 CSKnet 2007 - Present

Atlanta, GA

Consultant

Consulted with diverse clients on Online Marketing strategies, SEO (Search

Engine Optimization), Social Media, Web Design & Development, Strategy,

Implementation, Reporting, Sharing Insights & Trends, Training and more.

Hiyaa! Martial Arts Podcast (www.hiyaapodcast.com)

. Co-Host, Webmaster & Online Marketing Manager

. Custom Design & Development of Website, utilizing WordPress

. Social Media Integration & Marketing

. Content Development

. SEO - Search Engine Optimization

Atlanta Mahjong (www.atlantamahjong.com)

. Design & Develop informational, yet converting & engaging

website

. Implement customized CMS

. Initiate Competitive Research, SEO, SMO, Online Marketing, etc.

. Engage in blogging and other Web 2.0 practices

PATHS Atlanta (www.pathsatlanta.org)

. As a founding member of this non-profit, I built the website,

and provide webmaster-ing, SEO, Content Management, Competitive

Research & Benchmarking, analytics, Video Production &

Marketing, blogging, as well instruct in martial arts

. Increased overall traffic by 200%

Central Equine (www.centralequine.com)

. Consulted & Implemented SEO strategies & techniques, competitive

landscape benchmarking, monthly analytics and competitive

progress reports, keyword research, offsite strategies, etc.

Sagal Radio

. Consulted on Online Marketing implementation

Brocket Pub & Grill

. Consulted on Web Development, Content Management & SEO

Definition 6

. Initiated in-house SEO process with aligned Analytics

Twenty-Six Two Marketing Agency

. Consulted, Advised & Implemented strategies for Competitive

Research, Benchmarking, SEO, SEM, SMO, Reporting, Development,

Blogging, Content Management Systems, Online Marketing efforts and

more for various clients

. Sampling of clients include: M9 Solutions, Ankle & Foot Centers of

Georgia, Rilko Kids, LimeDot, Christian City, ChoicePoint's IRM

(Identity Risk Management), National Disability Lawyers, 755 Club,

etc.

Worked with clients in Singapore and South East Asia, such as Joshua

Consulting Group, Omniface & Grassland Express Tours, to provide in-depth

Competitive Analysis, advice & Implementation of enhancements to web

presence, activities and processes, and manage flow of enhancement for SEO

(Search Engine Optimization)

9 Hewlett-Packard Asia Pacific Pte Ltd 2002 - 2007

Singapore

Country Online Marketing Manager (Online Marketing, Webmaster, SEO,

Development, Design, Analytics, Reporting and much more)

. Raised Web-Generated revenue across country SMB Portals in South East

Asia by 40-60%, within a 12-month period.

. Strategic Planning, Initiation and Managing Execution of web and

eMarketing (online, internet & email marketing) campaigns for the SMB

& Enterprise sector in Singapore, Indonesia, India & Thailand

. Conceptualized & Initiated execution of program to equally distribute

visibility of various Business Unit's products on portals

. Designed, Developed & Managed execution of eDMs (electronic direct

mail marketing), Promotions & Special Events Pages, Micro-sites, Links

& Chicklets; all as supporting and achieving various SMB campaign

objectives

. Ensured fresh content for site & eCommerce applications was up to

date, using CMS, HTML, CSS, JavaScript, SQL and more.

. Used various reporting tools to create reports, analyzed and acted

upon Campaign Performance Metrics & Conversions

. Liaised directly with CRM & ERP associates to achieve full CLM (closed-

loop marketing), from ensuring accuracy & completeness in customer

database and targeting the audience, to loyalty programs, Opt-ins and

personalization.

. Migrated old portals into new standards of design & development,

ensuring usability and structure

. Facilitated New Product Introductions online

. Managed partners & vendors in collaborating on projects

. Re-developed and Maintained SMB portals and updated online Product

Catalogues

. Helped facilitate various customer incentive rewards programs within

Singapore

. Lead presentations and meetings to highlight achievements and discuss

escalations

. Served on various project planning and execution boards for various

aims, including Web 2.0 involvement, such as blogging, SMO, etc.

. Trained various agency employees in HP Proprietary software, HP

eMarketing standards, Design & Development standards, etc.

. Continuously improved operating processes, keeping in mind budget (and

individual & team targets), so as to lower cost and improve ROI.

. Conducted in-depth training for new team members to repeat all duties

of a Country Operations Manager for other South-East Asian countries

10 CSKnet 1998 - 2002

Atlanta, Georgia U.S.A.

Worked with diverse clients to:

. Conceptualize, Initiate and Manage online web, Internet & email

Marketing campaigns

. Lead & Coordinate various aspects of Online Acquisition & Retention

Marketing efforts designed to drive site traffic. PPC (pay-per-click),

SEO (search engine optimization), SEM (search engine marketing),

Affiliate programs, Portals, Comparison Shopping sites, Affinity

sites, & other media-based business building activities.

. Analyze metrics of marketing campaigns, web sites & portals (SEO,

usability, keywords, structure, lead generation, customer database,

etc.), create reports, and consult on effective strategic solutions

for better ROI

. Consulted, advised & implemented proper roadmaps to standards,

usability, accessibility, cross-browser compatibility, etc.

. Advise on content for lead generation, retention, return visits, lead

conversion, SEO, SEM, eCommerce, SMO, etc.

. Develop entertaining yet informative newsletters and collateral

materials with HTML, PHP, MySQL, CSS and other development

technologies

. Explaining & Offering high bandwidth/low bandwidth options

. Full life-cycle local and web-based application development

. Site maintenance and communication establishment

Sample list of clients: Six Continents Hotels, Warranty Corporation of

America, Grizzard, Homestore, EzGov,

J. Walter Thompson, Andersen Consulting, Golden Key, Physical Training

Traditions, TechBios,

Salvation Army - Florida, WebUseNet, E-Staff, C. Dickens

11 Integratech 1995 - 1998

Atlanta, Georgia U.S.A.

. Initiated company website development to improve communications, using

HTML, CSS, JavaScript, PHP & MySQL

. Ensured website was up to standards, including accessibility,

usability, cross-browser compatibility, etc.

. Facilitated inter-departmental communications via reports,

newsletters, etc.

. Crisis Management in day-to-day escalations

. Managed team of over twenty customer service representatives

. Prepared reports based on sales and Customer Service Representatives

ASSOCIATIONS

The National Eagle Scout Association

The Internet Society

The Online Marketing Research Organization

The Management Solutions Network

The International Webmaster Association

The HTML Writers Group

The Web Design and Developers Association

DEVELOPMENT COURSES

2004 Certificate in Total Customer Experience (Hewlett-Packard)

2004 Certificate in Data Privacy (Hewlett-Packard)

2005 Certificate in Quality & Workforce Development (Hewlett-Packard)

1999 Certificate in Developing Web Applications, NTI (New Technologies

Instruction)

EDUCATION

University of Georgia 1991 - 1995

Business Administration / Marketing

References, Letter of Recommendation, etc. available upon request

Please visit www.csknet.net for more details

[pic]

Contact this candidate