Brian A. Mulrooney

734-***-**** • acoddr@r.postjobfree.com

WORK EXPERIENCE

Sales Coordinator • Google • Ann Arbor, MI Aug. 2013-Aug. 2014

• (Completed 1-year contract through Advantage Technical Resourcing) responsible for market research,

proposal writing, lead prospecting & management, forecasting & financial analysis, new hire training, and

cross-team lead policy communication.

• Team resource for Salesforce.com reporting; including mentorship for new hires.

Inside Sales Account Executive • Real Estate Espresso • Ann Arbor, MI July 2013- Aug. 2013

• Responsible for business development during the SaaS product launch of Real Estate Espresso.

Operations Lead • NorthCoast Banners • Ann Arbor, MI Feb. 2012-July 2013

• Business development team lead for digitally printed products, managing two account executives.

• Marketing expert responsible for SEO/Google Adwords, quarterly e-mail campaigns, and sales promotions.

Electronics Retail Sales Rep • Sears Roebuck • Ann Arbor, MI July 2011-Feb. 2012

• Consumer electronics sales rep focused on customer satisfaction.

Chauffeur Driver & Mover • Rose Moving & Storage • Belleville, MI June 2007-July 2011

• Short-haul transportation of household goods, automotive goods/prototypes, and military/federal goods.

EDUCATION

Eastern Michigan University, College of Business • Ypsilanti, MI Fall 2009-Winter 2012

• Bachelor of Business Administration, Marketing

Washtenaw Community College • Ann Arbor, MI Fall 2006- Spring 2009

• Associates in Arts, Business Management

VOLUNTEER EXPERIENCE

Field Assistant & Digital Analyst • JnL Wetlands Consulting June 2002-Present

• Wetland delineation, plant identification/tree surveys, invasive species (Lythrum salicaria & Phragmites

austrailis) assessment & control, phase I environmental site assessments.

Film Production Assistant • Ball State University Sep. 2011-Present

• Documentary on James Deans life in Fairmount, Indiana.

Chiditarod Event Participant • Greater Chicago Food Depository March 2014

ACTIVITIES & AWARDS

Rock Climbing Instructor • Planet Rock Oct. 2014-Present

• Part-time rock climbing and safety instructor.

Team Player • Google, New Business Sales Q4 2013

COMPUTER & TECHNICAL SKILLS

Operating Systems • Windows XP, Vista, 7, & 8.1; Mac OS X 10.4 - 10.10

Programming Languages • HTML5/CSS3 (Twitter Bootstrap), Javascript, Jquery, Ruby (on Rails), SQL, VBA

Databases • Salesforce.com, Redbooks, Nielson, Kantar, Citrix MRI, and Hoovers

Software • MS Office/Google Docs (pivot tables & formulas), Adobe Illustrator & Photoshop, SPSS, Quickbooks

Ad Platforms • Google Adwords, Analytics, Search, Display, AdMob, Youtube; Print (Flexographic & Digital)

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Brian A. Mulrooney

734-***-**** • acoddr@r.postjobfree.com

PROJECTS

Deal Tracker • Google New Business Sales Q3 2013-Q3 2014

• Created 14 dynamically updated revenue forecasting tools for Google sales teams in three countries--US,

Canada, and Australia. Previous revenue forecasting tools only supported two teams and were limited to

180-days projections; newly created tools encompassed projections up to 1.5 years.

Cross-Channel Lead Management • Google New Business Sales Q3 2013-Q3 2014

• Influenced Google’s North America sales team’s in-quarter closed revenue increasing by 16.4% annualized

YoY growth from Q4 2012/Q1 2013 compared to Q4 2013/Q1 2014. Accomplished by vetting and sourcing new

leads from cross-team relationships and internal prospecting programs.

• Managed newly created internal prospecting program for Canada that increased in-quarter close rate by

1400% in Q4 2013 compared to Q3 2013.

Market Research / Proposal Writing • Google New Business Sales Q3 2013-Q3 2014

• Impacted over $500K worth of closed revenue by creating “pitch-ready” proposals for Nielsen top 5,000

companies in North America. Digital media plans were compiled by using both Google internal and third-party

external databases to research customer specific industry/competitor information.

Deep Dive Financial Analysis • Google New Business Sales Q2 2014

• Developed better business intelligence for North American sales teams. Accomplished by analyzing four

previous quarters of rep performance (using a combination of vlookups, if functions, and pivot tables). This

gave insight to both rep-level books of business; team level summaries. Analysis detailed revenue segments

for: lead types, deal sources, sales cycles, average revenue per acquisition, and deal volume.

Astrolabe • Google New Business Sales Q1 2014

• Reduced sales rep agency RFP turnaround time to less than 10 minutes compared to 1-2 hours by creating

an internal tool that aggregates demographic/psychographic third-party data and outputs performance

estimates.

Product Launch • Real Estate Espresso Q3 2013

• Led successful product launch by closing 17% of development cost in the first month as revenue. This was

accomplished by prospecting over 2,000 realtors and brokerages in the test market.

• Modeled key value-propositions by partnering with Sandler Sales Training of Ann Arbor to customize cold

call, needs assessments, and advanced pitches.

Digitally Printed Products • NorthCoast Banners Q1 2012-Q2 2013

• Achieved an annualized YoY increase in product sales by 30.1% and 51.9%, in 2012 and 2013 respectively.

Annualized YoY sales increased as a percent of total sales from 11.6% to 16.3% in 2012, and up to 32.6% in

2013.This was achieved largely by creating a great vendor relationship between our highest volume vendor and

acquiring premium-scale price points.

• Drove high margin sales by targeting new international markets through SEO and Google Adwords

Campaigns. Established sales policy for import/exporting by uniforming customer expectations cost of

customs, duty, taxes, and other fees for all international requirements. Returned triple digit growth in

Canadian, Latin-America, and Caribbean markets.

• Created divisions of responsibilities by training/managing sales reps and interns. Trainings included basic

sales coaching, advanced pitch coaching, quoting via Intuit Quickbooks, pipeline management via

Salesforce.com, and art concepting/proofing via Adobe Photoshop & Illustrator.

• Resolved hardware inefficiencies by upgrading all computer systems and workstations. This reduced the

avg. turn around rate for returning RFQs from 3 hours to 30 minutes. Improved avg. art concepting and

proofing times from over 2 hours to under 10 minutes. All computer stations built in-house; est. savings of

$750-$1,200 per station compared to retail value.

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