RAV PATRICK

DE CASTRO

*M Stamford Executive Residences III, McKinley Hill, Taguig City, Philippines

aco9lo@r.postjobfree.com

+639*********

Professional Experience

Google (Cognizant Technology Solutions)

Digital Campaign Manager

December 2013 – Present

• Serves as a Project Manager for digital advertising campaigns

• Certified in Google DoubleClick Rich Media Fundamentals

• Certified in Google DoubleClick for Advertisers Fundamentals

• Advanced knowledge in trafficking and reporting of online marketing projects using the Google

DoubleClick systems

• Knowledgeable in DoubleClick Dynamic Creative and DoubleClick Studio

• Proficient in SEO, CRM, Email Marketing, WordPress, HTML, CSS, PHP, and Google Analytics

• Develops and maintains relationships with clients, technology partners, media agencies and

creative shops to ensure successful implementation of digital marketing campaigns

• Responsible for launching, monitoring, analyzing and communicating effective and ineffective

areas of a digital advertising campaign

• Works effectively with a variety of internal teams, including Sales, Engineering, Product

Management, and Client Services

• Expands personal and team knowledge of new and upcoming products

• Effectively maintain client expectations and meet key deadlines

• Leads Kick Off calls and creates Smart Creative Brief to assist with the production of digital

advertising campaigns

• Knowledgeable in creating feeds for dynamic content utilization used in geo-targeting ads,

remarketing, etc.

Teletech

Service Delivery Lead

May 2012 - October 2013

• Led staff in accordance with policies and procedures of TeleTech while primarily supporting a

single client to meet and exceed client expectations ensuring billable hours are on track and

target KPI’s are met

• Applied Continuous Improvement Process in coaching the customer service team

• Assisted with training and reinforcement of use of all new and current systems and processes

• Handled additional projects where benefits extend beyond the immediate team

• Served as point of person for Telstra Prepaid’s employee engagement activities

Y&R

Account Manager

June 2011 – December 2011

• Managed digital campaigns for clients in various industries, such as retail, fashion, electronics,

real estate, telecoms and FMCG

• Led digital projects such as website and mobile app development

• Performed social media management and community management

• Liaised with clients to ensure that campaign objectives are being met

Microsoft

Channel and Product Marketing Manager

July 2009 - June 2011

• Served as the Product Manager for Microsoft Hardware

• Served as the Product Champion of Windows 7

• Carried out pricing studies, defined product strategy and roadmap, performed category

management tasks, managed product inventories, and was responsible for the national

marketing budget for channel marketing

• Planned, developed, and executed all product and channel marketing activities for the Retail

Sales and Marketing Group

• Managed third-party agencies to execute marketing campaigns and activities

• Driven retail excellence, trade marketing, and merchandising

• Developed and executed partnership marketing programs with other companies

• Responsible for training delivery for Windows 7 and Microsoft Hardware

• Worked closely with Partner Account Managers (PAM) to achieve revenue targets

ShipServ (Magsaysay Group of Companies)

Sales and Marketing Executive

June 2008 - July 2009

• Performed business-to-business sales and acquired new clients from North and South America

• Developed and executed product-specific marketing programs

• Managed advertising placement for clients on the internet and various targeted websites

• Launched and implemented email marketing campaigns

PCM

Team Leader - Corporate Sales

May 2006 - November 2007

• Supervised a team of outbound B2B sales agents

• Acquired new buying accounts and reactivated dormant accounts for PC Mall

• Responsible for sales planning, forecasting and delivery of the revenue targets

• Managed the HP accounts’ internal Employee Purchase Program

Educational Background

University of the Philippines – Los Baños, Laguna

BA Communication Arts

June 2003 – March 2008

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