SUSAN DOHERTY

*** ********* ****** ****** ******* N6K 2T3 CANADA

519-***-****

aco7xe@r.postjobfree.com

PROFESSIONAL PROFILE

Sales and marketing professional, who consistently exceeds all sales targets and develops new business

opportunities,. Excellent at developing business strategies for a competitive marketplace in the Grocery,

Mass & Specialty channels.

• Territory Development • Key Account Relationship Management

• Negotiating and Influential Selling • Strategic Sales and Market Planning

• Customer Focused • Competitive Insights

EXPERIENCE

Maple Leaf Foods, Sales & Merchandising Representative, London, ON, May 2013 to December 2014

Ensured the Maple Leaf brands were represented at the highest level at all outlets and

•

increased distribution and visibility through effective call coverage & plan-o-gram

compliance.

Built relationships with key store contacts to influence additional space and out of section

•

displays.

Supported new product launches, through effective P.O.S strategies and education.

•

Reported on field insights and competitive activity.

•

Exceeded all sales targets each quarter along with Seasonal

•

Miele, Part time Brand Ambassador, London, ON, February 2011 to October 2011

• Recommended appliances to customers, provided in depth product demonstrations and education.

• Ensured the presentation of the product was to the highest standards.

• Prepared and presented business reviews to store personnel and management.

• Described merchandise and explained use, operation, and care to customers.

• Designed effective marketing campaigns to assist customers in generating higher sales

Apex Sales Development Group, Sales Representative, London, ON, 2002 to 2011

• Provided sales consulting and support to retail customers, selling three consumer lines

• Developed close working relationships with clients such as Food Basics and A Buck or Two through

networking and direct referrals: follow up on key contacts, resulting in strong sales and an extensive

client list.

• Analyzed call logs and sales numbers for compliance with targeted sales quotas

• Conceived and implemented marketing plans to acquire market share within chosen markets

• Pitched to Home Hardware and won the contract against all odds, resulting in 300k in new business

General Electric Lighting Canada, Account Manager, London, ON, 1991 to 2001

• Formulated plans to expand business with established accounts

• Conferred with clients to provide marketing and technical advice

• Monitored and analyzed sales promotion results to determine cost effectiveness of promotion campaign

• Redesigned point of sale rack that resulted in incremental sales of $100,000 and reduced manufacturing

costs by 50%

• Introduced new marketing program resulting in a $30,000 increase in sales for a key account

General Electric Lighting Canada, Consumer Products Sales Representative, London, ON, 1991 to 1998

• Territory coverage for consumer channel accounts (Zellers, Shoppers Drug Mart, Wal Mart) in

Southwestern Ontario

• Account development for Zellers Select, and Bed, Bath & More, two specialty divisions of The

Hudson's Bay Company

• Instrumental in the development of two GE Lighting products that generated $120,000 in additional

business

• Won three General Electric Sales Awards for Volume Sales Growth

TECHNICAL SKILLS

Proficient in Microsoft Office Suite: Word, Excel, PowerPoint, Outlook Express, Access

QuickBooks software

EDUCATION

Part Time & Continuing Education

University of Western Ontario, London, ON

Diploma, Sales/Marketing,

Sheridan College Oakville Campus, Oakville, ON

Secondary School Diploma

A.B. Lucas Secondary School, London, ON

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