Valerie Gutierrez

**** *** ****** **. *******, TX

214-***-**** aco7cy@r.postjobfree.com

Marketing/Event Management

-Motivated, action-oriented marketing and event manager with experience delivering

s trategic plans that build image, spur revenue growth, boost consumer loyalty and create

positive community engagement for prominent market presence.

-Demonstrate capacity to envision, develop and market media driven presentations,

p rograms and events.

-Able to identify media opportunities and strategies to strengthen organizational growth,

market position and sales/profitabili ty.

Professional Experience

Museum Tower – Residential High-Rise (Real Estate)

Marketing/Events Manager (2012-Present)

• Develop annual marketing plans with both short term and long term goals

• Ensure articulation of Museum Tower’s desired image and position, both internal

and external

• Manage social media presence and direct marketing programs to improve recognition

• Oversee the development of all sales materials and new collateral for the sales

agents

• Establish a system of reports and communications for all information from the

marketing team to the sales team and for feedback and request from the sales team

to the marketing team

• Develop and manage the sales/marketing operating budgets

• Organize and direct marketing and strategy meetings on a regular basis whereby the

s trategy, advertising and events are discussed and evaluated

• Conduct relevant research/competitive and monitor t rends within the market

• Assist the VP of Sales and Marketing in establishing pricing policies and incentives

• Build relationships with outside vendors (catering, f lower arrangements, valet, etc.)

to ensure seamlessly orchestrated events

• Facilitate all realtor/prospect events while working closely with the Director of

Resident Relations

Starbase Jet Aviation – P rivate Jet Charter / A ircraft Management

Marketing Director (March 2012-Nov 2012)

• Developed and provided strategic direction on all advertising and brand

partnerships to align with overall company goals

• Created promotional materials and collateral for both jet charter and aircraft

management

• Directed all SEO and SEM for company website

• Responsible for communication between marketing vendors and the Starbase Jet

M arketing Team

• Supervised and directed the Marketing and Sales Specialist on the Marketing Team

• Implemented all logistics from beginning to end for the following events: Byron

Nelson, Formula One Hangar Event, NFL Alumni Golf Tournament, Wings Over

Houston, Monthly Havana Boys Cigar Events

Z immerman Advertising – A dvertising Agency – Client: Nissan

Media Planner/Manager (2010-2012)

• Managed 11 Central Region Markets

• Planned and developed new campaigns for Nissans’ RMP layout (Regional Marketing

P lan): Radio, TV and Digital

• Responsible for Communication between media buyers and account service teams

• Supervised two Junior Media Planners and contributed to their development and

media t raining

• Liaison between the digital team and all media planners on the Nissan account

Moroch – A dvertising Agency – Clients: McDonalds, Mattress Giant, Western Union, Boost

Mobile

Media Planner (2007-2010)

• Planned and developed new campaigns alongside the Media Director

• Responsible for the creation, issuance and follow-ups between media vendors

• Strategically negotiated media rates and premium positioning to reach client

objectives and goals

• Maintained daily relationships with account service to ensure budgets, and project

deadlines

• Ownership of all media plan budgets: budget summaries, f lowcharts, plan details,

i nvoicing

Assistant/Jr. Media Buyer/Planner

• Assisted Planners, Buyers, and Supervisors on 53 local McDonalds clients

• Developed and maintained relationships with TV, Cable, Radio and Outdoor vendors

• Managed the digital portion of the McDonalds business

• Team development with the media buyers to ensure smooth execution of media plans

• Direct communication with the account service team on all client/market

i nformation

UN I V IS ION – Radio: Sales

Account Manager (2006-2007)

• Managed 3 different leading Spanish radio stations for the DFW area

• Managed various media efforts- researching new sales opportunities, media kits,

compiling industry reports

• Worked with clients to determine needs, negotiate contracts and create successful

campaigns

Education/Certification

B.A. in Journalism – University of Oklahoma, Winter 2005

Major in Public Relations, M inor in Sociology – Presidents Honor Roll – Deans Honor Roll

Technology/Language

PowerPoint, Excel, SalesForce, Vertical Response, Constant Contact, In Design, Social

Media Tools and Applications, Google Analytics, Bi-lingual (English/Spanish).

Contact this candidate