Laurie West

**** ** ***** ****** ( Davie, FL ****5 (

954-***-**** ( aco5ut@r.postjobfree.com

"Laurie quickly rose to be one of the leading sales people by growing

existing accounts and opening new accounts due to long-standing

relationships with customers, her comprehensive knowledge of skincare

science and products, and her work ethic."

John Westman, Adjunct Professor, Harvard University Extension School,

Executive VP of the KE Diet, and former VP at US CosmeceuTechs

Profile

Highly accomplished, award winning Medical Industry Sales Professional and

Brand Positioning Expert with experience in sales and marketing to

physicians, surgeons and medical spas with expertise in medical device,

pharmaceutical, medical aesthetics and cosmeceutical sales. A Licensed

Paramedical Aesthetician and recognized national medical aesthetic trainer

with in-depth understanding of anatomy and physiology of the skin and

facial structures. Conversational German.

Respected, credible and well-known in the competitive local medical

community with a strategic network of relationships and contacts. Known for

exceptional knowledge of skincare and an invaluable resource to clients.

Broad exposure and capabilities in planning market strategy, implementation

and administration of marketing programs. Highly effective in the

identification and development of thought-leaders and area speakers and

delivering high quality, value-added programs. Experienced marketing new

products and opening brand new, competitive territories as a top performer

with a consistent track record of over achievement.

Professional Experience

US CosmeceuTechs, LLC Richmond, VA

11/2013 - 12/2014

( Account Executive, Sales South Florida Territory

Responsible for promotion, sales and branding of pharmaceutical topical

skincare lines which include Priori MD, Priori, Revaleskin and Elizabeth

Arden Rx. Emphasis on opening new accounts and servicing existing accounts

to increase revenues in the South Florida region.

> Increased brand awareness and built partnerships with Dermatologists,

Plastic Surgeons, Medi Spas, Nurses, Physician Assistants, Estheticians

and office staff to increase their product and service revenues.

> Provided educational training and marketing strategies on medical

skincare products including antiaging regiments, advanced medical grade

peels, acne protocols, and hyperpigmentation treatments.

> Appeared on television infomercials and radio as an expert on esthetics

with plastic surgeons and dermatologists.

> Facilitated patient events and staff training to promote business growth

and sales revenue.

> Attended dermatology, plastic surgeons, and cosmetic surgery conventions

to promote sales and brand awareness.

> Communicated weekly and monthly territory performance reports including

sales projections and weekly expense reports.

> Conducted training in sales, marketing and product knowledge to new sales

representatives.

> Increased sales by organizing high turnover inventory and paring down

unnecessary expenses increasing quarterly sales 60%.

Procyte Corp., a division of PhotoMedex Corp. Montgomeryville, PA

11/1999 - 04/2013

Devices and equipment included Omnilux LED, Xtrac Laser and LHE

Microphototherapy. Skincare and cosmeceutical products included Neova/DNA

Skincare; Tricomin; Cu3 Post Procedure Products; Ti-Silc Sun Protection;

Simple Solutions Skincare; Metvixia PDT Drug; Mistral; and Kona.

( Senior Account Executive

Accountable for developing critical relationships with physicians and their

staff in the medical community and marketing to plastic surgeons,

dermatologists and cosmetic surgeons in the South Florida territory.

Marketed, sold and provided training on pharmaceutical skin care, anti-

aging, wound care, and post procedure skincare devices.

> Ranked #1 in the company during tenure for Neova Skincare Sales.

> Presidents Club achiever for 2010. Ranked #1 for Omnilux Sales and

recipient of award for Highest Medical Device Sales.

> Sales Representative of the Year for 2002, 2004, 2006, and 2010.

> Developed extensive client base and strong rapport with over 300

physicians.

> Managed and maintained company's largest client based territory which

generated revenues approaching $1M.

> Created and coordinated promotional programs which introduced new

cosmeceutical products resulting in the highest profit margin in the

company.

> Doubled sales volume and increased client base through strategic

prospecting and innovative sales techniques.

Laurie West 954-***-**** (

aco5ut@r.postjobfree.com ( Page Two

"Laurie has consistently been one of the most professional top performers

I have managed in my 25 years of sales management. She won Sales

Representative of the Year multiple time and achieved the highest rankings

in 12 categories of sales performance. She has an exceptional work ethic

and always achieves her sales goals." Elizabeth Girard, Former VP of

Aesthetic Sales, Procyte, a PhotoMedex company

Professional Experience - (continued)

Procyte Corp., a division of PhotoMedex Corp. - (continued)

> Conducted national training seminars on product knowledge and medical

marketing technologies at the University of Miami, Jackson Memorial,

Florida College of Natural Health, and other physicians and medical staff

across the country. Efforts resulted in a 40% increase in quarterly

sales.

> Represented the company at conventions and participated on programs as a

speaker or panel member.

> Developed and implemented skin care marketing program for the United

States Air Force.

> Appeared on television infomercials and radio as an expert on esthetics

with plastic surgeons and dermatologists.

> Successfully launched new topical skincare product lines including

DNA/Copper Peptide products for post procedure skincare and anti-aging in

the medical market. Developed protocols for Copper Peptide Anti-Aging

Treatment and Ultrasound Treatment.

> In partnership with Galderma, launched the PDT therapy drug Metvixia in

2009. Ranked #1 in sales.

Creative Aesthetic Marketing Fort Lauderdale, FL

05/1991 - 11/1998

( Account Executive/Sales and Marketing

Responsible for developing, managing and maintaining accounts in the South

Florida region. Emphasis on expanding market share and advancing sales of

cosmeceutical/pharmaceutical lines and medical equipment including

microdermabrasion and ultrasound.

> Conducted seminars and videos on product knowledge, application and

marketing.

> Developed new skin care lines, treatments, procedures and protocols.

> Represented the company at conventions and participated on programs as a

speaker or panel member.

> Appeared on television infomercials and radio as an expert on esthetics

with plastic surgeons and dermatologists.

> Subcontracted to plastic surgeons, dermatologists, medi spas, and

cosmeceutical companies including Soundskin Corporation

(microdermabrasion and ultrasound), Pharcom Inc., Fort Lauderdale, FL;

Dermica Cosmeceuticals, Miami, FL; MeSu Dermocosmetic Spa, Thermolase

Inc., San Diego, CA; Spa Thiera Laser Hair Removal, San Diego, CA;

Skinformations, Navato, CA; and Florida College of Natural Health.

Prior experience includes:

Spa Manager/Esthetic Director at Fit for Life Health Resort & Medical Spa

in Pompano Beach, FL

Account Executive/Esthetic Trainer at Adrien Arpel Cosmetics, Inc. in Fort

Lauderdale FL

Education, Certifications and Licensure

Bachelor of Arts Degree in Marketing

Minor in Communication and Specialization in Cosmetic Marketing and

Cosmetic Chemistry

Florida Atlantic University, Boca Raton, FL

Licensed Paramedical Esthetician, #FV0514449

Certified Clinical Skincare Specialist

Certified in Microdermabrasion

Licensed Full Specialist, #FV0813112

Institute of Dermal Aesthetics Graduate

Medical Aesthetic Symposium Certification, International Congress of

Esthetics

CA Botana International Academics of Aesthetics Post Graduate Courses

CIDESCO Diplomat

Specialist in advanced paramedical procedures including clinical skin

analysis, skin resurfacing/rejuvenation, microdermabrasion, dermaplaning,

alpha/beta hydroxy treatments, Phenol Peels, modified Jessner peels, T.C.A.

peels, Obagi Blue Peel, non-surgical face lifts, extraction facials,

clinical facials, endomology, advanced ultrasound post microdermabrasion,

Omnilux, FSD, and Xtrac laser treatments.

Laurie West 954-***-**** (

aco5ut@r.postjobfree.com ( Page Three

Education, Certifications and Licensure - (continued)

Executive Development Seminars:

Anthony Robbins Personal Power Seminar and Competitive Edge Sales Seminar

Brian Tracy Maximum Achievement Seminar

American Society of Plastic Reconstructive Surgery Seminar

American Academy of Dermatology Annual Conferences

Various Advanced Medical Esthetic Courses: Paramedical Esthetic;

Microdermabrasion Endomology Pre- and Post-Laser Treatments; Ultrasound;

Advanced AHA and Jessner Peels; Laser Hair Removal; Biometric

Certification; Obagi Blue Peel Training; Corrective Acne Treatments; IDP

Patch Training; Advanced Aesthetic; and Skin Formations Certifications.

Professional Affiliations

Florida College of Natural Health, Advisory Board Member

American Aestheticians Education Association, Educational Director

American Society of Esthetic Medicine

Toastmasters Fort Lauderdale Chapter

Florida College of Natural Health - Educator: Marketing, Advanced Product

Knowledge

Created and implemented the first paramedical aesthetic marketing program

in Florida

Computer Skills

Microsoft Office (Word, Excel, PowerPoint and Outlook), and ESynergy

Interests

Esthetic Research, Freelance Esthetic Writer, and Industry

Magazines/Newsletters

Currently writing a book on Clinical Esthetics and Cosmeceuticals, and Co-

Writing another book on Medical Marketing

Contact this candidate