Adam S. Wolf

Marketing

aco4hv@r.postjobfree.com www.linkedin.com/in/awolf 973-***-****

B2B/ B2C including:

CPG

Product Development, Launch and

Education

Management

Entertainment

Lead Generation

Financial

Industry Experience and Keys Marketing Strategist

Food

Cross Functional Team Leader and Trainer

Health

Marcom (Electronic/Traditional)

Retail

Social Media

Imaging (Professional)

Telecom

I am a forward-looking marketing strategist who helps my clients and teams make the most of traditional

and ‘new media’ marketing channels. I have created numerous lead generation and marketing campaigns

for multi-national companies, incorporating automated tools when appropriate. I have taught numerous

seminars on using Social Media as business tools, have been asked to speak at various events and have

Summary taught Social Media at the college level. My podcast (BizTech Podcast) highlights innovations and solutions

for small businesses. I began my career at the first non-wireline cellular telephone company in the New

York market and my wireless/high-tech experience covers over 20 years at top companies like Sony, AT&T

and Comcast.

TimeLine Company Recent Title

2006 – Present / 1998-2003 CellCon Consulting Principal Consultant

2012-2013 Bergen Community College Instructor – Social Media for Business

Experience 2003-2006 Sinar Bron Imaging Director, Marketing and Products

1996-1998 Geotek Communications Sr. Product Manager

1994-1996 Comcast Cellular Director, Marketing

1987-1994 Cellular Telephone Co. Ass’t Manager, Enhanced Services

CellCon Consulting

Accomplishments

Created and managed all social media and PPC ads for Pixie Technology (an IoT tracking system) pre,

during and post launch. Managed $1mm social media/search budget.

Successful e-mail marketer for numerous clients: Open rates as high as 61.5%. Click rates as high as

42.3%

Increased customer base of GTC Wireless by 100% through marketing and advertising efforts.

Saved AT&T over $10,000 by revamping sections of intranet.

Created, designed and managed traditional and e- communications, growing distribution over 1100% in

first 3 months and increasing known readers each month. Reader churn rate < 1%.

Director, Social Media Marketing (Worldwide) for Cellebrite. Created, headed and ran day-to-day Social

Media campaigns for Cellebrite and Lead Gen./Automation programs for Cellebrite USA, on B2B and B2C.

Created and hosted numerous regional seminars on Social Media for Business.

Expert Panel Member on numerous Social Media topics.

Senior Media Buyer/New Media Expert – consultant to multiple advertising agencies re: new media

options and purchases.

Designed and maintained numerous websites in the entertainment industry. Web site and other

promotional activities led to sales increases of > 50%.

Launched Wireless Division (MVNO) of Destia/Econophone Communications.

Consultant to numerous crowdsourcing campaigns, helping clients raise over $100,000 in 2014.

Sinar Bron Imaging (now Hasselblad Bron)

Increased leads by over 700% by redesigning company web site, managing SEO/SEM, and initiating a web

based informational system.

Revamped lead distribution processes, resulting in lowering costs by approx. 50%. Reduced POS costs by

80%.

Launched over 100 products for the professional and semi-pro photographer.

Managed ad agency, ad buys and all marketing creative. Consistently spent between 95-105% of budget

with proven results

Lead on all US Trade Shows/Exhibits. Responsibilities included staff scheduling, PR, and booth

construction.

Initiated promotional programs, increasing sales on select items by as much as 183%.

Comcast Cellular (now AT&T)

Achieved 130+% of sales goal in first year (enhanced features and services.)

Adam S. Wolf 973-***-**** Page 2

Established, programmed and maintained first interactive computer information system

designed/operated by a wireless carrier – lowering incoming calls to C/S by 7%.

Created new branding campaign, Can Your Phone Do This, including POS/POP/Radio/TV/Print and

Telesales/Telemktg.

Created customer loyalty and retention programs, designed to lower churn by as much as 70%.

Key member of design team of area's first "phone-in-a-box" targeted at mass consumer and small

business markets available at new and innovative distribution points.

Headed product development team to introduce cellular telephone insurance in New York market.

Geotek Communications (now Sprint)

Launched Mobile Manifest product, contributing to industry leading ARPU of over $40.00.

Launched/managed Equipment Insurance program, designed to lower churn, reduce "customer outage"

by 75% and provide monthly ARPU of over $41.

Authored white papers, sales support documents/sell sheets, print ads, web content, sales/customer

service training for sales force and end users.

Headed product development team to introduce cellular telephone insurance in New York market.

Cellular Telephone Company (now AT&T)

Increased MOU and Revenue by 200% of “InfoLine” audio-texting service by planning and managing

expansion and repackaging of service, including vendor selection, engineering integration, training and

marketing.

Developed Cellular One Auto Club and short term Cellular Telephone Rental programs, designed to

increase customer loyalty, usage and increased revenue.

Managed market research group. Topics included: Customer satisfaction, product usage and business

segment analysis.

Developed new business relationships and created new and unique joint marketing programs with

companies such as AOL/Moviefone, Shadow Broadcast Services, Live Broadway and the NBOA.

Created and/or launched various Customer loyalty, retention and joint marketing programs

Designed and implemented sales reporting system.

Designed new retail and wholesale pricing strategies

Rutgers University, New Brunswick, NJ Bachelor of Arts – Economics; Finance option.

Organizational Dynamics Inc. Completed Service Excellence Workshop

Yale University - School of Business and Mgmt -

WalMart Sustainability Initiatives

Continuing Education:

On-Line / Netcast Courses / Lectures: University of Oxford - Silicon Valley Comes to Oxford

with Steve Wozniak

Education/Awards M.B.A. (Master of Beer Appreciation) - Cloverleaf

Tavern, Caldwell, NJ.

Comcast Star Award Recipient (4x)

Additional Degrees / Certificates / Metro/Cellular One- Employee of the Month (2x)

Courses / Awards: Member – Society of Industry Leaders, Wireless

Telecom

Member – GLG Telecom Council (Top 20%)

Time Magazine (co) Person Of The Year – 2006

Traditional and “New Media” marketing vehicles including: Blogs, Pay-Per-Click (PPC), Podcasting,

Print, Radio, Sales/Data sheets, SEM/SEO, Trade Shows, Video, White Papers and Web Content.

Wireless: AMPS, Bluetooth, CDMA, EDGE, EV-DO, FHMA, GSM, iDEN, LTE, N-AMPS, PTT, Satellite,

TDMA, VoIP, 802.11/WiFi

Skills/Specialties Imaging: Digital Backs, Medium/Large format cameras, 35mm cameras, Wireless camera phones.

Software knowledge includes: Spreadsheet, word processing, database and graphics programs

(including InDesign, Quark and Photoshop). Working knowledge of various billing systems. Knowledge

of computer languages including BASIC, COBOL, CSS, HTML, Java, PHP and WAP.

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