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Senior Marketing and Business Development Executive

Location:
Canada
Posted:
April 08, 2015

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Original resume on Jobvertise

Resume:

Loraine Dumas, BBA, MBA 514-***-****

aco235@r.postjobfree.com

www.linkedin.com/in/lorainedumas/

Executive Summary

I am a senior Marketing and Strategy leader with over 15 years of B2B and

B2C marketing and communications management experience in the Canadian

telecommunications industry, 6 in the wireless sector. Over the past 20+

years, I have consistently demonstrated skills in strategic management,

business planning, project management and business development. I have a

deep knowledge of marketing in Canada, most specifically in the Quebec,

Ontario and Atlantic Provinces markets.

I am a perfectly bilingual, mobile, passionate, dynamic, customer-oriented

and an accountable multitasker. I am known for effective results

orientation, goal and objective attainment, team spirit and

multidisciplinary team management and coaching. Through my participative

and inspired leadership, I am a vision mover who ensures that goals,

strategies and tactics get delivered on time and on budget. Winner of

several awards, including the President's Club twice, and the CMO's

excellence in innovation award.

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Expertise

Marketing, Business, Take to market and Brand Building and

Strategic Planning media mix Notoriety

Market Assessment and B2B and B2C markets Channel management

Management

Key Skills

Team Leadership (3-18 direct Budget Management Team work and influence

/ indirect) ($2-24M)

Customer focus and marketing Results Orientation Business Acumen

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Academic Profile and Continuing Education

1999 Executive Master's in Administration (EMBA) - Strategy, Marketing

and Leadership

Queen's University, Kingston, Ontario

1981 Bachelor's in Business Administration (BAA) - Marketing

Bishop's University, Lennoxville, Quebec

1979 Dipl?me d'?tudes coll?giales (DEC) - Languages and Literature

Champlain Regional College, Lennoxville, Quebec

1982-2012 Professional training in sales, project management, marketing,

market analysis, communications, marketing communications,

marketing strategy, pricing strategy, media relations.

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Career Overview

Rogers Communications Inc. 2014

Director of Regional Marketing - B2B and B2C Wireless Markets - Quebec

(Contract)

Quebec Symphony Orchestra 2013-2014

Director or Marketing, Communications and Business Development

Xplornet Communications Inc. 2007-2013

Senior Leader, Regional Marketing - Consumer Markets - Eastern Canada

Bell Canada 1982-2007

General Manager, Marketing and Communications - Operational Strategy - Bell

Nordiq - Quebec and Ontario (2006-2007)

Director, Marketing and Communications - Enterprise Business Market - Bell

Mobility - National Level (2005-2006)

Director, Marketing and Communications - Shared Services - National Level

(2003-2005)

Director, Marketing and Communications - Consumer Market - Quebec and

Ontario (2000-2003)

Associate Director, Marketing - SMB - Product Launch and Management -

Quebec and Ontario (1998-2000)

Associate Director, Marketing - SMB - Planning and Performance Management -

Quebec and Ontario (1989-1998)

Senior Sales Executive, Business Development - Business and Para-

Governmental Markets - Quebec (1982-1989)

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Detailed Professional Experience

Rogers Communications Inc. 2014

Director of Regional Marketing - B2B and B2C Wireless (Contract)

In this role, I was responsible for both the Consumer and Business

segments, and ensured end-to-end regional management of plans to protect

and grow our existing base, as well as acquire greater than our fair

share of new clients.

. Oversaw the building and leveraging of sales channel and partner

relationships to maximize positive brand exposure, awareness campaign

planning and execution, competitive intelligence and information

dissemination, as well as customer and market intelligence. ?

. Lead the efforts of a team of five senior marketing professionals

around regional offer development, go to market, drive to store,

results analysis and sales gap action plan development and tactical

execution; as well as the identification of regional sponsorships,

their development and successful execution

Quebec Symphony Orchestra 2013-2014

Director of Marketing, Communications and Business Development

Lead a team of 6 marketing and communications specialists, with an

objective to increase sales revenues as well as reinforce the orchestra's

positioning and image in Quebec City's cultural landscape. ?These

activities included:

o The development and management of strategic marketing orientations

as they reinforce the Orchestra's global revenues: ticketing, fund

raising events, sponsorships, donations, etc.?

o Communications, public relations, media relations, media

placement, advertising campaigns, etc. ?

o Business development as it relates to sponsors and media.

Xplornet Communications Inc. 2007-2013

Primary supplier of High Speed Internet service in all rural regions across

Canada

Senior Leader, Regional Marketing - Consumer and Business Markets -

Eastern Canada

Developed and implemented the launch strategy and the marketing

communications plan related to the deployment of high speed Internet

service in Eastern Canada (Quebec and the Maritime provinces)

. Developed and implemented the strategic plan for the positioning,

communications, public relations, marketing and strategy needed in the

development and increased recognition of our brand and the growth of

our customer base. Led a 3-person marketing team and managed an annual

budget of $3.6M. Results: Brand recognition improved from 10% to 60%;

market penetration from 7% to 40%

. Developed the National Distribution Channel Strategy including key

performance indicators and bonuses

Bell Nordiq 2006-2007

General Manager, Marketing Operations Strategy - Quebec and Ontario

In charge of providing recommendations to drive the Bell Nordiq marketing

team toward an approach based on competitive markets.

. Developed the Future Mode of Operations strategic plan including

strategic and tactical recommendations in matters of internal and

stakeholder communications, public relations, marketing, new product

launches for the 90-people marketing organization,

. Developed strategic organisational recommendations and tactics

regarding: transition, competency assessment and training, an

organizational structure and roles & responsibilities.

. Delivered recommendations on CRM, campaign management/decision tools,

and financial treatment of bundles.

Bell Mobility 2005-2006

Director, Wireless Marketing - Enterprise Market - Wireless Solutions -

National Level

Led a team of 15 Bell Mobility marketing professionals responsible for:

. Successful delivery of 2005 gross activations of 275K and revenues of

$600M: 5% above targets.

. Development, communication and delivery of:

o 2006 strategic marketing plan.

o 2006 tactical plan, including programs and campaigns to reach 2006

aggressive activations, revenues and EBITDA targets.

Bell Canada 1982-2005

Director, Marketing and Communications - Shared Services - National Level

(2003-2005)

. Planned and oversaw corporate events (such as Bell's 125th

anniversary)

. Managed customer databases, technology research and monitoring,

competitive analyses, market assessment, training

. Led and directed a team of 18 direct and indirect marketing

professionals and managed a budget of $12M

Director, Marketing and Communications - Consumer Market - Quebec and

Ontario (2000-2003)

. Developed and implemented the communications and marketing plan for

the consumer market, including stakeholder internal and external

communications, public relations, advertising, and segment management

. Developed and deployed CRM strategy, tools and processes to 12,000

customer contact center service clerks, encompassing Key Customer

Identifier, Bell's first Bundle, One Bill and One Contact projects,

resulting in a 40% technology adoption rate and sales increase of 28%

per call in 12 months.

. Led and directed a team of 15 direct and indirect marketing

professionals and managed a budget of $24M.

Associate Director, Marketing - SMB Market - Product Launch and

Management - Quebec and Ontario (1998-2000)

. Created, communicated and implemented the strategic and tactical plan

in electronic business for Bell

. Developed and implemented the product development, marketing and

communications plan in electronic commerce for small and medium

business

. Managed a team of two collaborators in developing electronic commerce

opportunities

. Successfully negotiated of a reseller agreement with two electronic

commerce suppliers

. Led the deployment of an online product catalogue and supported the

launch of 15 additional offers in electronic commerce

. Results: New revenue generation of $26M via online catalogues & the

electronic commerce network with a positive EBITDA.

Associate Director, Business Development Planning - SMB Market -

Performance Planning and Management - Quebec and Ontario (1989-1998)

. In charge of planning and coordinating all activities surrounding the

planning of business development and sales team performance management

- Bell Canada sales program performance assessment and analysis for

the Quebec and Ontario SMB, Enterprise and vertical markets in

education.

. Collaborated in developing a strategic plan, and implementing key

performance indicators, procedures and audits targeting deadlines and

deliverables excellence.

. Developed and implemented balanced scorecards, sales reports, sales

pipeline tools, vertical market analytical methodologies, annual

business and strategic plans, recognition programs and sales contests.

. Developed and implemented business transformation programs, including

the Sales Telework project; as well as the successful change

management / communication with all Business office customer service

reps, in collaboration with the in-house union, of new business

processes and tools.

. Managed and directed a team of 18 direct and indirect managers and

sales support coordinators.

. Managed a $7.5M operational budget.

Senior Sales Executive, Business Development - Business and Para-

governmental Markets - Quebec (1982-1989)

. 5-10% annual sales growth in SMB, large business and institutional and

para-governmental markets (health, education, municipalities)

Professional Affiliations

. Member of the Board of Directors of the Fondation du Montr?al Inc.,

2003 to 2013

. Chairperson, Quebec Chapter of the Association of Canadian Women in

Communications, 2006 to 2009

. Chairperson of the organizing committee of the Bell Walk for Kids for

Jeunesse j'?coute, 2008



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