DENEEN UNDERWOOD 412-***-**** or 619-***-****

*** ******** ****** #*, ********, PA 15106 aco1y4@r.postjobfree.com

PROFILE

My primary goal is to provide digital graphic communication in a professional manner for print or web media. I am experienced with concept development and original design creation. I understand functional, material and

visual requirements and have experience with branding, typographic, color and composition solutions.

• digital design for print and web using human centered design strategies

• prepress for digital, 4 color process and offset print assets

• responsive designs, print to digital modifications, multiple device designs

• visual message communication using design elements and principles

PROFESSIONAL EXPERIENCE

Full-Time Freelance Digital / Graphic / Web Designer 1997 - Present

• Managed design projects, tasks, on-site meetings or telephone conferences with clients to understand their needs, goals and to develop overall design vision strategy according to client timeline and budget.

• Implemented design strategy plans which included concept descriptions of form, function and features using color, scheme, typography, composition and style solutions.

• Methodology and execution plan using a self-consistent story, feasible timeline and resource profile with a basis identification for information evolution in response to changing realities.

• Analyzed tasks as they related to both time and material resources and provided design solutions through research, audience identification, and information architecture.

• Art direction from concept to implementation for print assets, responsive designs, print to digital modifications, multiple device designs, storefronts and ecommerce databases.

• Provided web design, redesign, ongoing content changes, promotional materials, and social media graphics for various web projects.

• Visual message communication combining design elements and principles with problem solving, data collection and content research.

• Worked independently or partnered with account managers, project managers, production specialists, printers, writers, programmers, SEO specialists, and photographers.

Key Freelance Employers

EarthTrade Communications, Carlsbad, CA 1999 - present

• Ecommerce database management.

• Trade show backdrops and traffic builders, labels and packaging.

• Html email advertisements, banner design, and web design.

Anything Imprinted / Biznizsource / AtoZ Line / Executive Specialties, Carlsbad, CA 1997 - present

• Powerpoint presentations, computer illustration, logo design, layout, composition, typography and color solutions.

• Digital, offset or 4 color prepress graphics and color separations.

• Web design, banners, html emails and ecommerce database management.

Urangatang Web Designs, Las Vegas, NV 2007 - present

• GUI development, web design and flash animation

Saratoga Saddlery, Saratoga Springs, NY 2004 - present

• Artwork and prepress for printed pieces including tags, bags, post cards, brochures and advertisements.

• Web design, animated and static banners.

Additional Current Customers

Chartiers Valley District Flood Control Authority, Paws for the Good Life, College Center Montessori School, and San Diego BBB Book.

IPO Consultants, San Diego, CA - Graphic / Web Designer 1997 - 2000

• Designed print communication portfolios including corporate marketing packages and branding as an information resource for companies planning mergers, acquisitions or initial public offerings.

• Designed pieces and portfolio layout for business development proposals or investment strategies presented in business wire press releases, brochures, newsletters, annual reports, or advertisements for finance and investment publications, company profiles, investor fact sheets and websites.

• Designed newsletters, banners, posters and other print collaterals for trade shows. Communication strategies were developed and their implementation directed to specific audiences such as: analysts; institutions; shareholders; brokers; employees; and the investment community.

• Best Booth Award, San Francisco Money Show 1998.

KIA Inc., San Diego, CA - Athletic / Casual Footwear Designer 1994 - 1997

• Athletic / casual footwear design, material and component research, colorways and detailed specifications, line branding and logos for footwear, tissue, labels and box design.

• Letterhead and staff business cards. Researched and wrote company brochure with distribution including: SGMA Atlanta; NSGA Las Vegas; and ISPO Munich. Prepared buyer package distributed to retailers in Britain, France, Italy, Germany, and Spain.

• Customers: Guess Athletic; Brooks Sport; B.U.M. Footwear; Shoe City; Costco; MVP; Noel Studios; Match Greece, Killtec Sweden and Gigante Mexico.

Forward Lithography, Pittsburgh, PA - Graphic Designer / Typesetter 1990 - 1994

• Customer consultation, paper and ink selection, copywriting and proofing.

• Design, layout, type specification, color separations, offset prepress, pricing, and scheduling.

• Bindery, stitching, collating, linotronic output, and postscript printing.

New Pittsburgh Courier Publishing Co., Pittsburgh, PA - Graphic Designer / Typesetter 1986 - 1990

• Phototypesetting, type specification, proofing for articles, advertisements and editorials.

• Paste-up, photostats, illustration, banner / masthead revisions, ad layout and graphics.

• Interaction with sales, editorial and production departments to ensure quality control.

INSTRUCTION EXPERIENCE

ITT Technical Institute, Pittsburgh, PA - Visual Communications Adjunct Professor 2014 - 2015

• Instruction of visual communication courses in design theory with projects using Adobe In-Design, Illustrator, Photoshop, Flash, Dreamweaver, HTML, Microsoft Word and Microsoft Project Manager.

College Center Montessori School, La Mesa CA - Fine Art and Shakespeare Teacher 2004 - 2012

• Created and implemented an award-winning art department using a multi-cultural program that celebrated world cultures, integrated core curriculum and emphasized principles of design.

COMPUTER PROFICIENCY - Windows and Macintosh

• Adobe In Design, Illustrator, Photoshop, Flash, Dreamweaver, Pagemaker, Freehand, Quark Express

• CorelDraw, Trace, PhotoPaint

• Microsoft Excel, Word, PowerPoint, Publisher, FrontPage

• XHTML, HTML, CSS, DHTML Menu Creator, WordPress, browser based CMS

• MIVA, ASP, PHP, OSC, Magento, Joomlah ecommerce

EDUCATION

San Diego State University, San Diego, CA Graduate Work in Art History 1996 - 1997

Point Park University, Pittsburgh, PA BA Visual Art and Design 1991 - 1993

Art Institute of Pittsburgh, Pittsburgh, PA AA Visual Communications 1984 - 1986

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