LAUREN M. SEELEY

*** * **** ** *** *FE Phone: 203-***-****

New York, NY 10024 Email: acn721@r.postjobfree.com

OBJECTIVE

To seek a challenging senior digital marketing position that enables skills in strategic marketing

management, digital media, merchandising and testing to create and implement strategies to drive

increased revenue for the company

EXPERIENCE

VONAGE, Holmdel, NJ November 2012 –

Present

Marketing Manager II - eCommerce

• Coordinate joint marketing strategies through paid search, display and programmatic, and affiliate

marketing to drive online revenue and lead generation across the U.S. and International

segments

• Develop, plan and manage all digital promotions and merchandising to test strategic low cost

offers to drive incremental orders at an optimal ROI

• Manage AB and MVT testing on Vonage.com and landing pages to drive increased conversions

• Lead on-site personalization through DMP

• Manage programmatic media initiatives, actively sourcing and testing new tactics, creative and

targeting, that result in improved efficiency and accelerated sales growth

• Lead paid social initiatives to driving engagement and sales through social platforms

• Manage affiliate program including three paid search and 180 strategic affiliates on a CPA model

• Help recruit new strategic affiliates and expand affiliate program into email and social channels

• Review and approve monthly affiliate commission payments and invoices to manage timely

commission payments and ensure the removal of any fraudulent activity

• Maintain annual budgets and projections and help develop business plans to pinpoint goals and

objectives for exceeding plan and optimizing program results

• Direct the design and implementation of vonage.com assets, landing pages, offsite affiliate/media

banners and pre-roll videos

• Helped extend web capability to marketing by supporting IT with the integration of .com into CMS

• Supported the launch of Vonage.com redesign

• Support .com and SEO initiatives by coordinating new copy, meta content and site search

enhancements for corporate website to continuously optimize for search engines

AXA EQUITABLE, New York, NY August 2010 – October 2012

Marketing Consultant – Internet Strategy and Development

• Manage Associate Website Program of over 1,300 financial professional and branch websites

• Manage the Public and Advisor views of axa-equitable.com, ensuring that all content is current

and compliant and maintains consistency across the sites

• Negotiated favorable terms for the Associate Website Program Contract

• Conduct ongoing site traffic metrics and AB testing to find and implement website optimizations

• Develop and deliver key website benefits and best practices resources to support agents

• Create detailed business requirement and statement of work for all functional site enhancements

• Partner with Legal and IT to ensure sites meet all operating and regulatory requirements

• Build pages to supplement the launch of all Product and Strategic Campaigns and extend

Teamsite training to team members

• Direct the design and execution of all graphical site content to meet brand and web standards

• Collaborated with vendor, IT, Compliance and Business Partners to create a mobile app that

allows financial professionals to obtain product and sales materials on the go

AXA EQUITABLE, New York, NY June 2009 – August 2009

Summer Intern – Retail Advantage Group

• Collaborate with team to design plans to educate the public on a variety of financial topics and

present strategies to the CEO and executive managers

• Develop and launch e-mail marketing campaigns designed to locate, market to, recruit and hire

experienced producers

GIFTLINE EXPRESS INC, Brookfield, CT June 2004 - January 2009

Assistant Manager

• Create marketing materials for seasonal campaigns and customized products for individual and

corporate clients; coordinate shipping to domestic and international customers

• Participate in monthly budget tracking and cost analysis; maintain QuickBooks entries, invoicing

and inventory reports

EDUCATION:

Eastern University, St. Davids, PA, 2010

Majors: Marketing, Management Minor: Communications

COMPUTER SKILLS: Interwoven Teamsite Content Management System, MS Word, Excel, Outlook,

PowerPoint, Adobe, Quick Books, SnagIt, Web trends, Adobe Site Catalyst, HP Optimost, Impact Radius

Affiliate Platform, c3 multi-channel attribution

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