LA TRESE LAWRENCE

**** ****** ***** **** ? Aiken, South Carolina 29803 ? Tel: 803-***-****

? acn3pg@r.postjobfree.com

DYNAMIC COMMUNICATIONS AND MARKETING STRATEGIST

A

ccomplished communications and marketing professional with experience

developing, managing and leading marcom strategies in various industries,

yielding organizational growth, strengthened branding, prime media

impressions and sustainable revenue growth. Visionary leader, with proven

skilled ability to provide strategic and tactical analyses that utilize

blend of critical thinking and creativity in developing integrated,

sustainable solutions. Performance-driven strategist with extensive and

progressive communications experience in public and private sectors.

. Advertising/Marketing

. Strategic Communications

. Public/Media Relations

. Event Management

. Media Training

. Media Spokesperson

. Crisis Communications

. Campaign Development

. Public Speaking

. Project Management

. Policies & Procedures

. Copywriting and Editing

. Community Relations

. Social Media and Blogging

. Market Research/Analysis

SELECTED EXPERIENCE

Freelance Editorial Writer Jan.

2014 - Present

Digital Media Power House (Porsha Williams World), Atlanta, GA

(Telecommute)

Operations Manager, Project Nov.

2014 - Feb. 2015

Felony Combat, Dothan, AL (Telecommute Project)

. Develop communication infrastructures, business cases, training

programs, public relations activities, marketing communications plans,

and corporate branding strategies

. Initiate ideas, develop and launch integrated, multi-channel print,

digital, social and direct marketing campaigns

. Plan and coordinate all events, set measurable operational goals and

create editorial calendar

. Perform ongoing customer/market research and demographic profiling to

identify and capitalize on market needs

. Oversee employee supervision and ensure that statutory and mandatory

operational goals are met

. Conduct research and identify and manage risks, issues and

dependencies

. Lead executive visibility program for conferences, events and

sponsorship opportunities

. Create and support the execution of tactics and strategies associated

with marketing and PR campaigns

Founder/Director of Marketing and PR, (Project-to-Project basis)

Dec. 2012 - Present

Agnes Lane Communications, Aiken, South Carolina

. Cultivate, plan and implement comprehensive public relations and

marketing strategies for clients

. Provide strategic counsel and design scalable digital, print and

social communications that reposition client

. Identify and direct community relations and strategic alliances to

ensure organizational visibility across platforms and increase

visibility among thought and industry leaders for prospective clients

. Create and moderate social media content and use platforms to deliver

valuable content and assess audience needs

. Produce communications, including newsletters, email campaigns, copy

writing and marketing collateral

. Identify and measure media impressions and marketing data, analyzing

KPIs to evaluate campaign success

. Manage client presence via the web, social media channels, at

conferences, trade shows and other media events

Senior Marketing Account Manager, Full-time

June 2013 - Dec. 2014

DealerLegion, Grovetown, Georgia

. Implemented communications, including advertisements, e-blasts and

newsletters, creating an ongoing channel of communication for clients,

decreasing turnover rate by 15% over two months and increased cross-

sell options

. Provided editorial and communication consulting services to business

partners

. Spearheaded social media integration, monitoring analytics and

providing counsel for content and platforms

. Oversaw management of presence at various conferences, trade shows,

and other internal and external events

. Developed strategic messaging, product launches and positioning and

align marketing communications and events

. Led client retention activity, successfully securing more than $50,000

in organizational revenue by leveraging benchmarking results into

messaging that refined branding across platforms

. Interpreted analytics and research; composed target customer profile,

reducing customer acquisition costs by 20%

Communications Coordinator, Temporary June

2012 - Sept. 2012

Georgia Regents University Augusta, Augusta, Georgia

. Expanded the university's scope of media relations and community

outreach through a proactive integrated campaign that ensured message

alignment and consistency across platforms

. Served as on-the-record media spokesperson and responded to media

inquiries

. Developed strategic communications plan during crisis communications

that resulted in national, local and regional media placement during

crisis communications

. Wrote press materials and disseminated through multiple channels for

use on digital, social and print channels

. Identified key issues impacting local communities and constituencies

and partnered with researchers and agencies to yield results,

including clinics, health fairs and research studies to educate and

treat target demographic

. Planned events and efforts for public positioning, reputation

management and organizational rebranding

Bioterrorism Specialist/Communications Coordinator, Full-time

May 2004 - July 2012

UPS, Aiken, South Carolina

. Led in decision-making, regarding policies, procedures compliance,

client acquisition and client retention

. Engaged in community relations, developing relationships with key

leaders and groups and expanding UPS's profile by attending agency

visits with local nonprofit organizations to foster community

connections

. Developed strategic alliances with internal decision-makers and

external clients, resulting in improved compliance ratings and

expansion of client investment in UPS's products and services

. Heightened stakeholder familiarity with projects and services by

writing and preparing client databases, SOPs, backgrounders and

reference sheets

. Engaged in policy review, developing protocol to review legislative

forms and identifying potential challenges

. Served as department spokesperson, addressing issues including food

safety, tariffs, compliance and agreements

Marketing Intern, Part-time Feb.

2010 - Dec. 2010

Augusta Entertainment Complex, Augusta, Georgia

. Collaborated with management and senior-level team members to create

and execute marketing strategy

. Facilitated relationship-building and client acquisition during period

of management change

. Employed personalized outreach and marketing that defied local

demographic trends after implementing key strategies to attract

students

. Supported community outreach activity by writing press materials and

creating marketing materials

. Developed relationships with key regional leaders, media

representatives, patrons, vendors and contractors

. Expanded target demographic for Complex-hosted events, resulting in

increased visibility across markets

. Created and maintained media lists and worked with management to

establish marketing benchmarks

. Managed internal rewards program by targeting local retailers and

facilitating ongoing partnerships

. Developed advertising, media and public relations materials to

leverage success of campaigns

Writing/PR Intern, Part-time

March 2009 - Dec. 2009

How We Live Magazine, Columbia, South Carolina

. Developed content, wrote bylined feature articles and assigned

photography layout

. Successfully raised $2000 in corporate sponsorship funding to support

military's nonprofit sweepstakes and organized community, media and

mayoral support for the project's unveiling

. Recruited to create sustainable communication plans and provide

leadership support for key clientele. Drafted core communications and

collateral materials. Monitored media and implemented PR programs as

required

. Facilitated reputation management, created press kits and edited

contributors' submissions using AP guidelines

. Partnered with editor-in-chief to manage storyboards, editorial

calendar and print deadlines

. Edited submissions by contributing writers and photographers and

managed vendor activity

. Oversee the content architecture and development websites to promote

the greatest utilization of this resources

. Created and moderated social media content including reviewing posting

and contributing content

Content Writer, ProSites Nov.

2014 - Present

Interpersonal Relationships Writer, Examiner.com

June 2011 - Present

Staff Writer, Pacer Times Aug.

2008 - Dec. 2008

Membership Coordinator, USCA IABC Aug. 2009 -

Nov. 2009

EDUCATION AND SOFTWARE

University of South Carolina Aiken Bachelor of Arts in

Communications

? MS Word, Outlook, PowerPoint, Excel? InDesign ? Photoshop ? Intuit

QuickBooks ? Cision ? Eloqua ? Vocus

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