YUDI HUANG

Tel: 217-***-**** Email: acn39t@r.postjobfree.com

EDUCATION

University of Illinois at Urbana-Champaign Dec. 2014

Master of Science in Advertising, Charles H. Sandage Department of Advertising GPA: 3.9/4.0

Silicon Valley Entrepreneurship Workshop 2015 Attendee, Certificate in Strategic Technology Management

University of International Business and Economics (UIBE), Beijing July 2013

Bachelor of Arts in English (Media Orientation), School of International Studies GPA: 3.7/4.0

INTERNSHIPS

Boeing – Jeppesen/Digital Aviation Englewood, Colorado Market Researcher 06/2014-12/2014

Conducted 50 interviews with marketing, sales, research and product management people to understand the aviation regional markets

Did competitor audits and aviation app comparison through interviews, netnographies and Internet research focusing on B/GA market

Did statistical analysis of the General Aviation survey results and presided two deliverable meetings to the top-level marketing people

Cynthia Wade Productions, Inc., Gregory Orr Productions, Inc. Film Assistant 01/2012-03/2012

Collected and consolidated festival information for Cynthia Wade (Oscar-Winning Director) about her film Mondays at Racine

Translated the Cloned U.S. Media Notes for blog posts and released the Cloned trailer on top 20 popular websites in China

PROJECTS

All about Sina Weibo Users-An Exploratory Study of Personality, Motivation and Social Media Marketing Responses 12/2014

Designed a survey using Qualtric to collect data about Sina Weibo users’ personality, usage motivations and marketing responses

Analyzed the results using SPSS to do correlation/regression analyses & charts, prepared a 30-page project that highlights the method

Presided an advertising proseminar to discuss the findings, eg. personality can predict Sina Weibo use and usage motivations

Customer Validation on Vegetarian Food Market, An Entrepreneurship Food Project 12/2014

Conducted interviews, surveys and Internet research to validate the vegetarian food market among U of I students

Generated business models including value propositions, customer acquisition strategies and marketing strategies

Made Yudi’s macaroons based on customer validation and did cost analysis, break-even analysis and analysis of expected net profit

Autonomous Vehicles-An Analysis of Status and Future Opportunities 05/2014

Evaluated societal, economic & environmental benefits and disruption for insurance, auto & construction industries and government

Analyzed lead users and innovators, current barriers to early adopters based on the technology adoption curve

Discussed early adoption and build towards early majority based on the lean startup methodology

Engaged or Distracted Audiences? A Second Screen Viewing Report for VivaKi Pool (http://www.vivaki.com/) 12/2013

Gathered secondary research data (trade publications and academic articles) related to second screen viewing and media use theories

Conducted interviews and media diaries related to audiences’ experience of two-screen media use in everyday life

Analyzed data to find insights of two-screen media use, and generated brand ideas on how to connect the first and second screens

All about Millennials, Leo Burnett Grad Challenge, for Allstate (www.allstate.com) 12/2013

Designed online surveys and conducted interviews about millennials’ knowledge, perceptions and personification of Allstate

Generated 10 ideas marketers need to know about millennials, transformed them into insights for marketing insurance to millennials

Developed a POV multimedia presentation about how to market effectively to the millennials

ACTIVITES

Pairs, 2nd Prize of People’s Choice Award, Chicago Startup Weekend Market Researcher 09/2014

Did competitive analysis and established customer value propositions based on primary (interviews) & secondary (Internet) research

Turned a premature startup idea into an established minimum viable product within 54 hours

EntreCORPS, Student-Managed Consulting Organization, UIUC Business Consultant 10-12/2014

Identified sustainable methods of funding for Access to Basic Medical Care Oyo State, a health care company in Oyo State, Nigeria

ChopBox, Student Startup Initiative, UIUC Market Researcher 03-07/2014

Did a customer experience journey from when the service occurred to the customers to where they may have different user experiences

Conducted in-depth interviews with urban families in Champaign and pulled out price and convenience factors that concern them most

LANGUAGES AND INTERESTS

Chinese (Native), English (TOEFL:113), Spanish (Limited) Hiking, Badminton, Yoga, Singing, Social Media, Entrepreneurship

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